Dan Gadd Email and Phone Number
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My mission? To achieve the audacious by uniting teams around a common purpose.I thrive when presented with the impossible. When I am forced to tackle a problem head on, I don't just find a solution-I innovate. I find creative avenues to ignite performance, rebuild teams and processes, and ensure all team members and executives are in perfect lock step. My success is rooted in my unique leadership ability to unite people, fostering a collaborative environment where the customer always remains at the heart of our discussions. Insights before ideas: I champion a creative process deeply rooted in data and consumer insights, serving as a launching pad for brainstorming and execution. I even developed an insights course called "Finding the Why" to ensure my teams put insights at the forefront of their thinking. In a time when capturing the consumer's attention is a battle, I understand that relevance to the audience is critical.Striving to enact change and progression within my organizations, I have consistently achieved high benchmarks while approaching each problem with a forward-looking approach. I have steered digital transformations, founded performance marketing teams, devised revenue growth strategies, improved cohesion, and built roadmaps to achieve growth across all metrics.The catalyst to my continued growth happened during my first-year orientation when a dean shared the mission of not teaching students how to do a job but how to think. This mindset has been engrained with me since that day. I continually strive to give my teams the runways, resources, and support to learn and grow, and to rally around a common purpose in their own way. I am committed to leaving my team empowered and ready to tackle the next challenge, knowing that their growth and success is integral to our collective achievements.I have produced achievements that include:➽ Doubled the WNBA league average for ticket sales revenue growth rate over the first three years➽ Achieved 17X Return on Ad Spend (ROAS) for Atlanta Falcons and opened pathway to double sponsorship revenue of digital content and products. ➽ Captained major digital transformation to propel Atlanta Falcons to #1 rankings and 14 Southeast Region Emmy awards. ➽ Established Dream's first Fan Insights and Business Intelligence Center with exceptional ticket data and ad spend insights.➽ Won multiple awards that included 14 Southeast Region Emmys (Digital Team Win), 3 Southeast Region Emmys (Personal), 6 AVA Digital Awards (Platinum), and 2 AVA Digital Awards (Gold). Open to networking and connecting.
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Vice President Of Marketing And SalesMuseum Of Ice CreamAtlanta, Ga, Us
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Svp Of GrowthAtlanta Dream Wnba Feb 2022 - PresentAtlanta, Ga, UsFaced with the remarkable opportunity to lead as the first-ever growth executive, I entered the franchise as part of transformative organizational restructure to halt 6-year ticket sales decline and build/launch strategies to drive growth and reboot franchise. I led the founding and evolution of the growth function that spanned Marketing, Content, Ticket Sales, and Fan Experience teams.TOP ACHIEVEMENTS SPAN: ► Led charge to revitalize creative culture, capturing synergies across teams to standardize all processes, playbooks, and strategies in alignment with forward goals. ► Transformed organization from 6-year ticket sales decline to unprecedented growth trajectory, innovating game-change tactics across lead generation, digital, content, and performance marketing. -- Franchise record-setting annual ticket sales revenue.-- Doubled WNBA league average for tickets sales revenue growth rate in first 3 years.-- Tripled YoY ticket membership purchases. -- 38 sold out games during 2022 - 2024 seasons - up from zero between 2015 - 2021.-- Demand generation: Accelerated annual leads 10X, leading to increased sales call conversion rates over 10%. -- 3x IG follower growth. ► Doubled ROAS by eliminating media agency and bringing digital advertising in-house. Hired talented digital marketer and built tactics to increase performance tracking. ► Spearheaded creation of comprehensive 2025 Ticket Sales Growth Plan – presented to franchise owners – defining pathway to reach 10X annual ticket sales revenue in 2025. ► Launched first CRM (Microsoft Dynamics) that evolved into Fan Insights and Business Intelligence Center with exceptional ticket data and ad spend insights. ► Founded performance marketing group – hiring talented performance marketing director – to combine marketing and ticket sales to promote full funnel activities and metrics. -
Sr. Director, Digital StrategyAtlanta Falcons Nov 2016 - Jan 2022Flowery Branch, Ga, UsLeading an empowered team across Editorial, Video, Social, Design, Strategy, and UI/UX, I completely overhauled how the team operated to bring clarity and a forward cadence to all actions and strategies. I served as a valued voice and leader across integrated marketing, creative, communications, and digital marketing groups.TOP ACHIEVEMENTS SPAN: ► Captained major digital transformation to launch team/brand into industry-leading results and tactics while building a best-in-class team and strategy.-- Rebooted digital group and strategy to propel team and performance to pacesetting: -- #1 ranked NFL team in MVP Index’s Engagement Rankings. -- #2 editorial team in the NFL for article views growth (65%). -- #3 in Instagram engagement.-- 14 Southeast Region Emmy awards. -- Increased digital audiences 3M while accelerating video views 43M (86%). ► Achieved 17X Return on Ad Spend (ROAS) for ticket sales and opened pathway to double digital sponsorship revenue, heading complete renovation of content and digital monetization partnership strategy in alignment with overarching corporate partnership group. ► Rebuilt team culture to improve collaboration and cohesion, embrace performance targets, and break down barriers while growing from 5 to 20 employees. ► Catalyzed $12M investment into organization's first full broadcast studio as a direct result of revenue gains from digital team/function success. ► Fueled evolution of data-centered environment, introducing key performance metrics that spanned engagement rate, video views, average watch time, sales leads, and return on ad spend (ROAS). -
Vice President, Digital StrategyTaylor Jul 2016 - Nov 2016New York, UsPivoting to lead within a fast-moving agency, I navigated up through multiple roles to serve as a consultant to major brands across numerous industries that include Tide, Mercedes-Benz, P&G, IBM, Capital One, and Allstate.TOP ACHIEVEMENTS SPAN: ► Catalyzed growth of Tide account from zero to top revenue-generating, devising P&G’s Award-Winning Tide NFL Draft campaign (#ourcolors) that achieved 71% Share of Voice vs. all other sponsors activating during 2016 Draft. ► Served as strategy lead for Fortune 500 accounts: P&G, Jordan Brand, Capital One, Allstate, and Mercedes-Benz. ► Invented roadmaps to grow P&G into a top digital revenue account, accelerating program outcomes and deepening relationships with P&G brand marketers. ► Founded and evolved influencer strategies for brands including Tide, Jordan Brand, and Capital One. ► Crafted concept and strategy for Allstate’s #StreitCred campaign, top branded hashtag in 2015 NCAA football. ► Designed, sold, and led Tide’s 2016 Super Bowl campaign that generated 23M+ Facebook video views. ► Opened revenue runways through creation and launch of industry-leading social media paid strategy. -
Director, Digital StrategyTaylor Apr 2014 - Jul 2016New York, Us
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Senior Digital StrategistTaylor Mar 2012 - Apr 2014New York, Us
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Director Of New MediaChicago Bears Dec 2006 - Mar 2012Lake Forest, Il, UsI joined the Chicago Bears organization as a Website Manager and was promoted to lead as Director of Digital Media, charged with a multi-platform digital transformation.TOP ACHIEVEMENTS SPAN: ► Redesigned site to boost search referrals from 10% to 36% of total site traffic while increasing standard site in-season video views 550%. ► Launched Facebook page that reached 2M+ fans and mobile site that reached 300k+ monthly users in-season. ► Led and empowered digital content production team recognized as “Best in Class” among 32 clubs for “timely and fresh” content by NFL-hired business consultant McKinsey. ► Attained 1.6M page views in a single day by designing and deploying the annual Draft Center platform for NFL Draft weekend. ► Directed development of mobile app – achieving #2 free sports app in iTunes on launch day – earning 4.8 rating (out of 5) in iTunes and Droid market. ► Designed annual Training Camp Central platform, reaching1.3M+ users and earned 10M pageviews in 3-weeks. -
Multimedia SpecialistJacksonville Jaguars Feb 2002 - Dec 2006Jacksonville, Florida, Us
Dan Gadd Skills
Dan Gadd Education Details
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Mcdaniel CollegeBachelor'S Degree -
Western Maryland CollegeCommunication
Frequently Asked Questions about Dan Gadd
What company does Dan Gadd work for?
Dan Gadd works for Museum Of Ice Cream
What is Dan Gadd's role at the current company?
Dan Gadd's current role is Vice President of Marketing and Sales.
What is Dan Gadd's email address?
Dan Gadd's email address is dg****@****egy.com
What is Dan Gadd's direct phone number?
Dan Gadd's direct phone number is +170428*****
What schools did Dan Gadd attend?
Dan Gadd attended Mcdaniel College, Western Maryland College.
What are some of Dan Gadd's interests?
Dan Gadd has interest in Facebook, Css, Social Media, Twitter, Wordpress, Foursquare, Javascript, Seo, Html.
What skills is Dan Gadd known for?
Dan Gadd has skills like Social Media Marketing, Social Media, Digital Media, Facebook, Seo, Social Networking, Sports Marketing, Google Analytics, New Media, Css, Digital Marketing, Strategy.
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