Dan Gaddie, Popm Email & Phone Number

Louisville, Ky, Us

Louisville, Kentucky, Us

Promotion from previous role with expanded responsibilities including leading a team of direct reports focused on multiple Marketing Technology Engagement & Operations areas of work.• Strategy Development, Planning & Execution• Communications & Change Management• Lean Portfolio Management

Louisville, Kentucky, Us

Develop and execute email channel best practices, deliverability, optimized reach and efficiency as member of Marketing Technology & Data Platforms team across the enterprise.- Established best practices compliant with CAN-SPAM governance.- Collaborated to enable improved data hygiene practices.2023 results- 250M+ emails sent- 99% delivery rate- 98% inbox rate- 0 critical blocklistings- 1.07% enterprise-wide bounce rate- 0.1% enterprise-wide unsubscribe rate- 0.02% enterprise-wide spam complaint rate

Jeffersontown, Kentucky, Us

Led $9B Rural 1st-brand marketing at enterprise level across 13 states.• Drove 15% growth in 2020 COVID environment and exceeded 2021 calendar year goal mid-year by implementing new brand identity. • Optimized 2020 media plan, achieving return of $1.1K per dollar spent through 80% digital-first strategy.• Partnered with multiple agencies, developing creative / advertising implementation and leveraging data in identifying audience segmentation and appropriate channel utilization.• Oversaw campaign and production timelines while controlling logistics and budget.• Collaborated with cross-functional team members, supporting key priority projects including implementation of new loan origination system and development of association-wide cobranding guidelines for onsite customer experience enhancements.

Provided brand, strategic, and project management marketing support and end-to-end video production for clients.• Produced client testimonial video series for sales team training, triggering improved conversion and retention metrics.

Louisville, Ky, Us

Supervised team of 2 direct reports in delivering hospitality and lifestyle-focused, 360-degree brand, strategic, and event marketing support. Developed end-to-end plans and implemented strategy. Served as primary liaison for 90+ communities and 16 regional vice presidents.• Led marketing efforts for 8 new properties, generating 500+ qualified leads for each within 8-month timeframe, and meeting / exceeding each property’s pre-open resident deposit goals.• Extracted consumer insights from market data, driving prospects and nurturing engagement.• Enhanced onsite tour experience by designing customer experience touchpoints.

Directed rebrand project communications, logistics, end-to-end project scope, and vendor relationships.• Rebranded nearly 600 locations across United States, boosting brand identity and awareness.• Generated improved market performance by providing each location and market with branding, sales collateral, advertising, and PR support.• Directed cross-functional teams, establishing standardized enterprise-wide location strategy.

Columbus, Oh, Us

Championed end-to-end creative, event-based projects / teams for high-profile clients like Procter & Gamble senior leadership.• Executed live event productions and marketing project video assignments, enhancing technology utilization, and improving engagement. • Managed creative storytelling, budgeting, and client relationships globally, producing enriched communications for reaching worldwide target audience.