Dan Gaddie, Popm Email & Phone Number

Louisville, KY, US

Louisville, Kentucky, US

• Promotion from previous role with expanded responsibilities including leading a team of direct reports focused on multiple Marketing Technology Engagement & Operations areas of work.
• Strategy Development, Planning & Execution
• Communications & Change Management
• Lean Portfolio Management

Louisville, Kentucky, US

Develop and execute email channel best practices, deliverability, optimized reach and efficiency as member of Marketing Technology & Data Platforms team across the enterprise.- Established best practices compliant with CAN-SPAM governance.- Collaborated to enable improved data hygiene practices.2023 results- 250M+ emails sent- 99% delivery rate- 98% inbox.

Jeffersontown, Kentucky, US

• Led $9B Rural 1st-brand marketing at enterprise level across 13 states.
• Drove 15% growth in 2020 COVID environment and exceeded 2021 calendar year goal mid-year by implementing new brand identity.
• Optimized 2020 media plan, achieving return of $1.1K per dollar spent through 80% digital-first strategy.
• Partnered with multiple agencies, developing creative / advertising implementation and leveraging data in identifying audience segmentation and appropriate channel utilization.
• Oversaw campaign and production timelines while controlling logistics and budget.
• Collaborated with cross-functional team members, supporting key priority projects including implementation of new loan origination system and development of association-wide cobranding guidelines for onsite customer.

• Provided brand, strategic, and project management marketing support and end-to-end video production for clients.
• Produced client testimonial video series for sales team training, triggering improved conversion and retention metrics.

Louisville, KY, US

• Supervised team of 2 direct reports in delivering hospitality and lifestyle-focused, 360-degree brand, strategic, and event marketing support. Developed end-to-end plans and implemented strategy. Served as primary.
• Led marketing efforts for 8 new properties, generating 500+ qualified leads for each within 8-month timeframe, and meeting / exceeding each property’s pre-open resident deposit goals.
• Extracted consumer insights from market data, driving prospects and nurturing engagement.
• Enhanced onsite tour experience by designing customer experience touchpoints.

• Directed rebrand project communications, logistics, end-to-end project scope, and vendor relationships.
• Rebranded nearly 600 locations across United States, boosting brand identity and awareness.
• Generated improved market performance by providing each location and market with branding, sales collateral, advertising, and PR support.
• Directed cross-functional teams, establishing standardized enterprise-wide location strategy.

Columbus, OH, US

• Championed end-to-end creative, event-based projects / teams for high-profile clients like Procter & Gamble senior leadership.
• Executed live event productions and marketing project video assignments, enhancing technology utilization, and improving engagement.
• Managed creative storytelling, budgeting, and client relationships globally, producing enriched communications for reaching worldwide target audience.