• Designed and lead the communication strategy and activities of the brand & its products• Proactively led media and community relations by writing, reviewing, and editing news releases, newsletters, articles, postings, publications, and scripts.• Developed and manage relationships with reporters: Increased the understanding and awareness of the media about Vietlott and its products.• Designed, developed, and executed communication plans/digital plans for various campaigns, both brand & its products• Researched, wrote, and participated in developing and approving content for various multimedia productions (e.g. music videos, video projects, social media, website, etc.).• Developed crisis communications plan: create procedures, sets of guidelines, ensure consistency of message, gather contact information for media (local, national, and trade press as well as trade and influential industry bloggers)• Oversaw the coordination of special events including press conferences, briefings, press tours, and formal events.

• Created and executed creative publicity campaigns for a wide variety of TV reality shows, TV game shows, TV Series, and movies. • Demonstrated success in driving growth in the targeted audience through the implementation of key projects. • Successfully planned and executed communications campaigns for the most popular TV series franchises, including Vietnam Idol – Seasons 5, 6 & 7; MasterChef – Season 2, 3 & 4; Miss World Vietnam – Seasons 1 &2, Vietnam’s Got Talents, Amazing Race, Vietnam Idol Kids – Season 1, and other TV drama series (Glee Vietnam, Descendent of the Sun VN)... • Developed movies marketing strategy for the Film Distribution department • Built and maintained good relationships with online/print media partners to support assigned projects (Nearly 100 TV/Radio/Print/Online/KOLs) • Built and maintained relationships with famous people in different fields including music, film, fashion, and modeling...

• Provided a broad range of communications and marketing support to the organization with limited cost. • Developed concepts and managed social, and community projects and charitable events to raise funds for the foundation. • Developed solid relationships with social, humanity, educational, and non-profit organizations to implement community activities nationwide. • Well-managed sponsorship plan to ensure the available budget for the organization’s activities and promote brand image for sponsors. • Created marketing and communications material and used communications tools to achieve the foundation’s objectives and goals.

• Defined strategy for and develop, executed, and managed comprehensive communications plans encompassing new products/services launching, branch opening, media farm trips, CSR campaigns... to enhance and highlight the brand’s image. • Prepared and distributed press releases and other press materials to mass media. Communicate with customers, management, internal departments, and suppliers to coordinate overall communications efforts in accordance with clients’ goals (communications/business objectives). • Closely contacted and maintained relationships with various members of various media to update information, have them write articles, and well-effective transfer the right message of communications activities to the target audience. • Media monitored and analyzed to have the overall market review and give consultant in time. • Planned and carried out media events.