Dan Gao Email and Phone Number
I'm a global business executive passionate about making a real difference through impactful nutritional products and services. My journey started on the basketball court. As a former college basketball player, I learned the power of teamwork, trust, and resilience—values that I carry with me in every aspect of my work.With over two decades of experience in global marketing and business transformation, I have worked across Asia, Europe, and the United States. This experience has given me a deep understanding of cultural differences, regulations, and market dynamics. This global perspective helps me thrive in diverse environments and consistently deliver strong results.I'm known as a strategic thinker and a courageous challenger. I make decisions based on facts and data, always aiming to see the bigger picture. I'm not afraid to shake things up and embrace the unknown because that's where true growth happens.My expertise is in revitalizing brands and turning around struggling businesses on both global and local levels. I lead with authenticity, staying true to my principles and inspiring others to do the same. My approach is rooted in collaboration, innovation, and focusing on customer needs.Let's connect and explore how we can make a lasting impact in the world of nutrition together. Feel free to reach out to me at gaodan110@gmail.com.My areas of expertise include:- Lead transformational change- Global Marketing- Innovation and renovation strategy- International market expansion and growth - Brand building- Healthcare Professional engagement strategy- Omnichannel acquisition strategy- Public relations- Social media- Content marketing- E-commerce- CRM- Startup Mentor
Tsi Group
View- Website:
- tsigroup.com
- Employees:
- 28
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Vice President, Global Business Development – Tailored ScriptTsi GroupWashington, Dc, Us
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Chief Growth OfficerTsi Group Jul 2024 - PresentUnited StatesIn my role as Chief Growth Officer at TSI Group, I am responsible for spearheading the company's growth and transformation initiatives. My primary responsibilities include:- Developing and implementing a comprehensive growth strategy aligned with the company's ambitious goals.- Identifying and prioritizing key areas for integration and improvement, and establishing systems to track and ensure progress.- Exploring and capitalizing on new market opportunities, products, and strategic partnerships to position TSI as a global leader in the supplement industry.- Cultivating a culture of collaboration, innovation, and continuous improvement across the organization.- Designing and executing change management programs to effectively support employees through the transformation process.- Engaging with internal and external stakeholders to clearly communicate TSI’s vision, strategy, and transformation progress.- Building and leading a high-performing team dedicated to achieving TSI’s growth objectives.- Ensuring strict compliance with all relevant regulations and standards throughout the transformation journey. -
Business Executive, Vp Of Marketing - Good Start Infant Formula Business (Through Acquisition)Perrigo Company Plc Jan 2023 - Jul 2024United States- Successfully led the divestiture of Good Start infant formula business from Nestle to Perrigo, integrating the business and team into Perrigo.- Full P&L responsibility of Good Start premium infant formula and manage team of 26 people -
Business Executive, Vp Of Marketing – Gerber Us Infant Formula And Nutritional SupplementsGerber Mar 2020 - Jan 2023Washington Dc-Baltimore AreaAccountable for P&L of Gerber WIC (Women, Infant & Children) government bidding business, premium infant formula, and nutritional supplements, overseeing sales of ~$500M and managing a marketing budget of $30M. Led and developed a dynamic team of 60 - 100 employees, including field-based personnel, Consumer Marketing, Medical Marketing, Medical Sales team, and WIC business. Led cross-functional teams to manage the infant formula category shortage crisis (2022), setting new standards by launching 4 new products in just 6 weeks; generated incremental sales of $35M in 6 months, more than doubling profitability and increasing market share by 80%. Key member of Gerber Good Start premium formula business divestiture team, from planning to $170M deal closing. Revamped medical sales model and pioneered Health Care Professional digital engagement model, optimizing marketing investment of $7M and achieving the same level of HCP recommendation. Launched NAN, targeting the fast-growing Hispanic population, generating incremental sales of $5M. Developed integrated branding and communication strategy across the 1,000-day journey, including nutritional supplements and infant formula. -
Marketing Director - Gerber Us Infant FormulaGerber May 2019 - Feb 2020Washington Dc-Baltimore AreaP&L responsibility for Gerber Non-WIC infant formula brands. Managed Consumer Marketing and Medical Marketing team of 5 and a marketing budget of $35M. Revamped Gerber infant formula brand, developed new brand essence and portfolio strategy; launched new packaging design across WIC and Non-WIC portfolios, enhancing brand perception and market presence. Leveraged CRM to aggressively recruit 26K new users, achieving an ROI of 4.5 and a $50 average cost of new user acquisition. Implemented targeted marketing initiatives on Amazon, including search optimization, short video content creation, and enhancing Rating and Review. These efforts resulted in a remarkable 20% increase in sales, demonstrating the effective utilization of digital platforms. Launched A2 infant formula in the USA; created a premium segment for Gerber infant formula.
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Global Brand Lead - Nan Infant Formula & Growing Up Milk - Nestle NutritionNestlé Jul 2017 - May 2019Vevey, Vaud, SwitzerlandGlobal brand leadership role for $2B NAN infant formula and growing up milk, Nestle’s largest infant formula brand worldwide. Developed global strategy, branding, communication, and innovation strategies for market implementation. Oversaw execution in 3 Regions, and across over 50 countries. Awarded the fastest-growing Nestle Billion-Dollar Brand. Launched new products to generate incremental sales, and spearheaded new communication campaigns that grew market share. Led and launched the first NAN global campaign; the consumer campaign won the global Nestle Food and Beverage Cannes Award for the Best Product Launch. Created the first global brand council for NAN, consisting of 3 Regions, 10 countries, and 3 agency partners. Accelerated the launches of new products and global communication campaigns across the world. -
Head Of Marketing, Prenatal Nutrition, Infant Formula, Growing-Up Milk & Baby Food (Nestle & Gerber)Nestlé Jan 2016 - Jul 2017BeijingLeadership role with P&L accountability for $400M infant formula and baby food brands. Managed team of 26, including Brand Marketing, Digital Marketing, Shopper Marketing (E-Commerce, off-line), Innovation and Business Analysis. Oversaw a $100M marketing budget. Key leader in the turnaround of the Nestle China formula business. Led cross-functional teams including Sales, Medical Field Operation, Medical Strategy, Digital, eCommerce, and Nestle Nutrition Institute. Re-launched the full range of products, from re-positioning the brand to developing new communications across consumer, medical, retail, and e-commerce channels. Won Nestle Nutrition CEO Awards.
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Marketing Director, Nestle NutritionNestlé Apr 2013 - Dec 2015Beijing, ChinaIn charge of Nestle Prenatal Nutrition, Infant Formula, Growing up Milk Powder, Nestle baby food. Wide portfolio covering from Super Premium, Premium and Mainstream segment, etc.
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Marketing Manager-Prenatal, Infant, Growing Up Formula, Nestle Nutrition雀巢(中国)有限公司 Feb 2012 - Mar 2013Beijing, ChinaResponsible for developing the strategy, consumer marketing as well as medical marketing, new products, above-the-line and below the-line activities for Nestle Prenatal Nutrition, Infant Formula, Growing up milk in Mainland China. -
Bbdm-Premium Imf/Gum & Prenatal Nutrition, Nestle Nutrition雀巢(中国)有限公司 Aug 2011 - Jan 2012Beijing, ChinaResponsible for developing the strategy, communication, new products, above-the-line and below the-line activities for Nestle Prenatal Nutrition, Premium Infant Formula & Growing up Milk.
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Brand & Business Development Manager, Baby Food, Nestle Nutrition雀巢(中国)有限公司 Sep 2010 - Jul 2011Beijing, ChinaResponsible for the overall marketing program of Nestle & Gerber Baby Food. The scope included the development of the marketing framework for the brand such as consumer segmentation, positioning, product portfolio creation and its accompanying marketing mix, and leadership in the day-to-day operational activities across different functional disciplines (i.e., sales, scientific events, medical delegates, innovation & renovation, supply chain forecast) in the creation and implementation of marketing programs.
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Global Marketing Advisor-Premium Growing Up Milk, Nestle Dairy Strategic Business UnitNestle Apr 2009 - Feb 2010Vevey, SwitzerlandMarketing Advisor at Dairy SBU, Responsible for the development of worldwide Premium Growing up Milk Powder strategy, including branding, portfolio, communication, I&R, etc.
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Business & Brand Development Manager - Dairy Business, Nestle China雀巢(中国)有限公司 Jan 2008 - Mar 2009Beijing, ChinaIn charge of Nestle Growing-up Milk Powder, Mainland
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Business & Brand Development Manager - Dairy Business, Nestle China雀巢(中国)有限公司 Jul 2006 - Dec 2007Beijing, ChinaIn charge of All-Familly Cereals, Mainland
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Senior Brand Manager - - Dairy Business, Nestle China雀巢(中国)有限公司 Jun 2002 - Jun 2006Beijing, ChinaIn charge of All-Family Cereal Mainland.
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Brand Manager - Dairy Business, Nestle China雀巢(中国)有限公司 Oct 2001 - May 2002Beijing, ChinaIn charge of Functional Milk Powder
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Mba Study Sponsored By Nestle (China) Ltd.Lahore University Of Management Sciences Aug 2000 - Sep 2001Lahore, PakistanThe first local employee sent by Nestle (China) for abroad study. -
Assistant Brand Manager - Dairy Business雀巢(中国)有限公司 Oct 1999 - Jul 2000Beijing, ChinaIn charge of Sweetened Full Cream Milk Powder and functional milk powder
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Manangement Trainee - Nestle China雀巢(中国)有限公司 Aug 1997 - Oct 1999Beijing, ChinaWorked in different functions in Nestle BJ sales office
Dan Gao Education Details
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Executive Leadership Program -
International Economics -
Nestle Executive Training
Frequently Asked Questions about Dan Gao
What company does Dan Gao work for?
Dan Gao works for Tsi Group
What is Dan Gao's role at the current company?
Dan Gao's current role is Vice President, Global Business Development – Tailored Script.
What schools did Dan Gao attend?
Dan Gao attended London Business School, Peking University, China Europe International Business School (Ceibs), Lahore University Of Management Sciences.
Who are Dan Gao's colleagues?
Dan Gao's colleagues are Lora Garcia, Eduardo Ferreira, Giovanna Pereira, Sina Andreas, Dewi Nurzannah, Peterson Diogo, Susan Hall.
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