- Be responsible and accountable to successfully land E2E media strategies into all brand campaign. This is done by collaborating and maintaining a good relationship with multiple stakeholders:(i) Brand team: understanding Business Objectives/JTBD and co-work with Media agency to build up an end-to-end and holistic media strategy. (ii) Media agency:Leading media agency to develop and sharpen media strategies to address Brand's JTBD.Being accountable for of Annual Media Strategy (AMS), budgeting and planning process.Managing media activation and ensure operational excellences for total HC campaigns (both Traditional and Digital).Ensuring operational excellence, which covers on-time-in-full deliverables, timely planning and reporting (quarterly, monthly, weekly).(iii) Media partners: closely working with JBP partners to leverage new solutions to always keep HC BU get on the frontline and be unmissable in every single campaign. (iv) E2E DDM with Data team:Working closely with Data team (Vietnam team and Regional Team) to apply DDM (Data Driven Marketing) to ensure scale, drive media efficiency (CPM, CPV, CPC) and media effectiveness (VTR, CTR, BLS) for all HC media campaigns. Collaborating with Media agency and Data team to operationalize E2E DDM.Data interpretation that leads to actions for brand.- Leading the Learning agenda for total HC VN. This includes:Organizing workshops to strengthen media capability for MKT team & reinforce foundational media knowledge for newcomers.Keeping HC MKT team ahead of curve in Media by inviting several media partners to introduce media solutions and initiatives to Brands.Working closely with Regional and Global team to organize workshops to cascade new updates and case studies.Ensure all the media pilots are well measured, documented, shared amongst HC team and re-applied as BAU.- Hygiene tasks: Being responsible to ensure media guideline and principles are always in places and media sufficiency is well delivered.

- Brand handled: Red Bull, Warrior.- Resource management: Manage and mentor a team of 9 to ensure smooth work and staff development in terms of planning and implementation and reporting.- Client management: Be a key contact point with Marketing Director & MKT Communication Manager(from client side) for annual proposals, campaigns delivery, brand budget management and reporting to both client’s local and global teams.- Media planning: Ensure excellence in all integrated media planning & implementation (including TV, Radio, OOH, Facebook, Youtube, Display, Sponsorship ...).- Account management: Work closely with Business Lead for overall account management.

- Key accounts: COCA-COLA VIETNAM (currently handling), SHELL VIETNAM.- Key person in charge of developing and implementing integrated communications for Coca-Cola Vietnam, from maintaining always-on awareness for existing products to managing new launches.- Recommending channels and platforms (both online and offline) for brands based on business/campaign objectives. This includes all kinds of media (TV, OOH, Digital, Social, PR, Activation).- Collaborating with other specialist agencies (Creative, Research, Event, Activation, Social and PR agencies) to fully deliver best results for client.- Suggesting, managing and tracking brand budget at annual level and campaign level.- Delivering accurate and timely tracking reports.- Seeking and recommending media innovations which addresses business needs.- Achievements: * 2019: https://www.mmaglobal.com/smarties-2019/finalists/winners/region:10 o Gold Winner - MMA Smarties Vietnam - Promotion categories - Coke For Every Vietnamese o Gold Winner - MMA Smarties Vietnam - Cross Media categories - Coca-Cola Uplift Vietnam AAR o Bronze Winner - MMA Smarties Vietnam - Innovation categories - Coca-Cola Uplift Vietnam AAR * 2018: https://www.mmaglobal.com/smarties-2018/finalists/winners/region:10 o Gold Winner - MMA Smarties Vietnam - Cross Media categories - Coca-Cola FIFA World Cup campaign o Gold Winner - MMA Smarties Vietnam - Cross Mobile Integration categories - Coca-Cola World Cup Food Combos o Silver Winner - MMA Smarties Vietnam - Promotion categories - Coca-Cola FIFA World Cup campaign

- Advising brand teams on strategic approaches, media plans and required media budget, at both annual level and campaign level. - Managing and measuring performance of agencies and suppliers.- Ensuring monthly/quarterly reports are accurate and submitted on time.- Exploring more opportunities for innovation across channels.- Administration tasks: follow up closely the system of approval of plans and performance reviews against approved plans.- Key handled brands: total FrieslandCampina brands: o Ready-To-Drink Milk (RTDM) category: Dutch Lady, Yomost. o Infant-Toddler (IFT) category: Friso, Dutch Lady Power. o Drinking-Yogurt (DKY) category: Fristy. o Eating-Yogurt (EY) category: Dutch Lady Eating Yogurt.

- Key accounts: * UNILEVER: o Food category (Knorr, Lipton). o Oral care category (P/S, Closeup). o Deodorant category (Axe, Rexona, Dove). * SUNTORYPEPSICO: o Carbonated-Soft-Drinks category (Pepsi, 7Up, Revive, Mirinda). o Pepsi Food category (Poca Snack).- Consulting media strategies for brands, based on the target audience insights, the brand’s objectives and the studies analyzed from competitors/markets.- Developing media plans within the given budget. Consolidating with other functional teams (TV, Digital, OOH, Print, Content, PR, Event) to fully implement, optimize and follow up plans to get the best results.- Exploring new innovations across channels to maximize the brand exposures.- Regularly controlling and tracking media budget.- Running media tools and analyzing data to fulfill all various kinds of requests.- Being excellent at client service, smoothly collaborating with internal and external teams.- Achievements: Winner of Vietnam Young Lions 2014:1/ https://news.zing.vn/vietnam-young-lions-2014-da-tim-duoc-quan-quan-post415981.html2/ https://www.brandsvietnam.com/4487-Cac-Su-tu-tre-truoc-ngay-den-Cannes3/ https://vnexpress.net/doi-song/doi-giai-nhat-vietnam-young-lions-2014-chuan-bi-sang-phap-2996372.html

- Closely working with Account Manager in managing clients and projects.- Understanding and translating clients’ requests into deliverable executiontimelines and workflows.- Seeking for customers (sales).- Project implementation.- Key highlight result: Project Leader of Topcake Sampling Activation in HCMC.

- Closely working with Account Manager in managing clients and projects.- Co-operating with Event Manager in organizing events (taking care of suppliers,logistic, event organization and post event evaluation).- Co-operating with PR Department for PR planning, booking, monitoring.- Project implementation.- Key highlight result: o Project Leader of 5th Year Anniversary TTVH & Dan Ong Magazine. o Project Leader of Gentlemen’s Golf Tournament 2010. o Project Leader of AFF Suzuki Cup - Press Conference.