Daniel Gelman work email
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Daniel Gelman personal email
Strategic and collaborative marketing leader with over a decade in growth and performance marketing across fast-paced startups, publicly traded ecommerce, mobile gaming and other industries. Focused on delivering measurable revenue growth through data-driven paid media and CRM campaigns, defining strategy and allocating multi-million dollar budgets, and leading high performing teams, working cross-functionally with analytics/data science, product, engineering, machine learning and finance. Proven track record of efficiently scaling acquisition while managing P&L, driving engagement by creating synergies between the user experience and marketing efforts, improving retention (reducing churn) through deep segmentation of customer cohorts, and clearly communicating results to executive leadership and board members. Comfortable working with international teams, partnering with user research to uncover behavioral and market trends, and ensuring brand guidelines are closely followed. Go-to-market (GTM) expertise with a product marketing mindset, bringing naming, value proposition and messaging frameworks to the table.Hands-on and analytical, but with a strong passion for experimentation and finding creative solutions to complex problems. Experienced with:• Search (SEM/ASA - Google/Microsoft Search/Shopping, Apple Search Ads)• Social (Meta / Snapchat / TikTok / Reddit / Twitter / Pinterest / Nextdoor)• Display (DV360)• Ad networks (Applovin, ironSource, Digital Turbine, Liftoff)• Affiliate• Influencer and organic• Email• Push• In-app messaging• App store optimization (ASO) • Search engine optimization (SEO)Well versed in working with:• Measurement providers (MMPs) including Kochava, Singular, Adjust and Appsflyer• Analytics tools (Google Analytics 360, GA4, Looker, BigQuery, SQL, Tableau, Data Studio)• Content management systems (CMS - Storyblok) • Tag management (GTM)
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Senior Director Of Growth Marketing / Head Of GrowthMercari Us Sep 2021 - Aug 2024Palo Alto, California, Us• Led 12-person team across user acquisition, CRM and product marketing to invest a $50M+ annual budget through prioritized campaigns and marketing initiatives• Drove $400M in combined purchase and sales revenue with 100% ROAS through paid UA campaigns and reduced CAC by 50% over 2 years• Developed MarTech quarterly product roadmap with PRDs and managed 7+ person team including back-end, data and machine learning engineers focused on delivering advanced models, real-time data pipelines and accurate reporting• Launched an inaugural SEO and ASO function within marketing by onboarding two specialized agencies leading to a 9%-17% increase in impression-to-download rate in Apple/Google app stores and higher SERP rankings for Mercari.com• Established a geographic-based incrementality measurement for iOS campaigns in the post-IDFA world, allowing for data-driven allocation of budget with uplift and statistical significance metrics• Scaled monthly CRM promotions ten-fold reaching $3M monthly spend with 140% ROAS as determined by lift measurement between treatment and control groups for each audience and campaign• Crafted hundreds of creatives and ad copies with agency assistance, and ran campaigns including Super Bowl LV video ads across social, display and search channels, while balancing between CTR, IPM, CAC and ROAS• Owned all tracking-related components including UTM structure, GTM configuration, Adjust attribution and internal SQL logic, ensuring correct KPI calculations for critical metrics -
Director Of Growth MarketingMercari Us Feb 2020 - Sep 2021Palo Alto, California, Us
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Senior Manager Of Growth MarketingMercari Us Nov 2018 - Feb 2020Palo Alto, California, Us
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Marketing ManagerMz Oct 2017 - Nov 2018Palo Alto, Ca, Us• Managed over $1 million/month budget across 10+ partners including ad networks, affiliate networks and social media platforms• Oversaw five person team for ad operations in charge of technical client on-boarding, including data ingestion and mapping, campaign/tracking setup and client reporting • Led campaigns for clients by defining media plans, distributing budget across multiple channels and optimizing to meet client KPIs• Discovered click injection fraud and collected evidence leading to $10+ million in disputes with partners• Developed custom re-attribution logic with 14 rule sets in order to support mobile re-targeting campaigns• Collaborated with Data Science members to create new fraud detection indicators to identify anomalies in user activity within the MZ games• Worked cross-functionally with engineering teams to conceive products such as a campaign management system which provided media buyers with metadata tagging of campaigns -
Lead Marketing AnalystMz Apr 2017 - Sep 2017Palo Alto, Ca, Us
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Senior Marketing AnalystMz Oct 2016 - Mar 2017Palo Alto, Ca, Us
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Marketing AnalystMz Apr 2016 - Sep 2016Palo Alto, Ca, Us
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Junior Marketing AnalystMz Jun 2015 - Apr 2016Palo Alto, Ca, Us
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Campaign ManagerTruong Creatives Llc Jan 2014 - Mar 2015• Increased company revenue by over 23% through the design, development and deployment of web and mobile marketing campaigns• Constructed and implemented advertising campaigns on Facebook, as well as display and PPC campaigns applying behavioral and demographic targeting• Spearheaded diversification of marketing channels by leading expansion into mobile advertising and new geographic markets • Authored ad copy, and created graphics and landing pages through the use of Adobe Photoshop and Dreamweaver• Performed multivariate and A/B testing, and applied optimization strategies assisted by click and conversion tracking software
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Product ManagerSavedplus Inc Jun 2012 - Jan 2014Mountain View, Ca, Us• Leveraged SWOT analysis and extensive market research to identify product growth opportunities and examine competitor positioning• Implemented strategic marketing methods to increase online presence through the use of social media and content creation on Facebook, Twitter and internal company blogs• Participated in executive level negotiations to forge partnerships with leading financial and non-profit organizations including The Entrust Group and United Way Silicon Valley• Designed layouts and formulated block diagrams for key mobile and web application features including the integration of a referral program• Worked closely with the CTO, improving UI/UX and customer notification systems such as email and push alerts -
Analytics InternRae Systems By Honeywell 2011 - 2011• Performed in-depth competitive analyses for wireless gas monitors• Developed comprehensive test plans to evaluate cloud-based industrial wireless safety solution performance and wireless range in different environments• Created reports and presented findings to marketing and engineering leadership
Daniel Gelman Skills
Daniel Gelman Education Details
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Uc San DiegoManagement Science; Business Minor -
University College DublinBusiness & Law
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Henry M. Gunn High School
Frequently Asked Questions about Daniel Gelman
What is Daniel Gelman's role at the current company?
Daniel Gelman's current role is Cross-functional Growth Marketing Leader - Acquisition | Lifecycle | Mobile/Web | Analytics | SEO/ASO | Attribution/Measurement.
What is Daniel Gelman's email address?
Daniel Gelman's email address is dg****@****csd.edu
What schools did Daniel Gelman attend?
Daniel Gelman attended Uc San Diego, University College Dublin, Henry M. Gunn High School.
What are some of Daniel Gelman's interests?
Daniel Gelman has interest in Backpacking, Investing, Automotive Technology, Skydiving, Photography, Consumer Tech.
What skills is Daniel Gelman known for?
Daniel Gelman has skills like Online Marketing, Market Research, Social Media Marketing, Microsoft Office, Competitive Analysis, Entrepreneurship, Social Media, Conversion Optimization, Communication, Multivariate Testing, Public Speaking, Presentation Skills.
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