Marketing and Product Marketing Specialist | Paid Media Expert | Data-Driven StrategistWith over 20 years of experience in marketing, I specialize in leading omnichannel and paid media campaigns, driving user acquisition, and maximizing ROI through creative, data-driven strategies. My expertise spans product marketing, go-to-market strategy, and cross-functional team collaboration, with proven success in launching new product lines and optimizing digital marketing performance.I am passionate about helping brands achieve measurable growth by blending creativity with precision targeting and analytics. My background includes managing budgets, spearheading SEO/SEM/TDA initiatives, and using customer insights to deliver high-impact campaigns that engage and convert. From launching new products to leading high-performing teams, I focus on delivering results that move the needle.Key strengths include:Paid Media CampaignsUser AcquisitionROI OptimizationAd Performance and Creative Campaign DevelopmentCross-functional CollaborationCompetitive Market IntelligenceWhether optimizing paid media performance or developing engaging marketing strategies, I thrive on creating meaningful, data-driven outcomes that enhance brand visibility and market presence.