Dan Gerrell Email & Phone Number

Tallahassee, Fl, Us

Midway, Fl, Us

In this role, I lead comprehensive digital marketing strategies and oversee the development and administration of web and ERP systems. My work involves optimizing the company’s online presence through advanced SEO techniques, managing social media platforms, and leveraging AI for personalized marketing. Additionally, I administer ERP systems to streamline operations, enhance data accuracy, and support business growth.• Tools & Technologies: WordPress, Google Analytics, AI Marketing Tools, Cyrious (Sign Specific)• Key Contributions: Increased social media engagement and website traffic through targeted content and SEO strategies. Enhanced operational efficiency by integrating ERP systems with marketing efforts.

Current and Previous Consulting Roles:Medical Supply - February 2020 - October 2020 - Ecommerce sales and reporting setupGeneral Ecommerce Products - January 2015 - Current - Ecommerce sales and reporting setupPharmacy - January 2016 - Present - Web Development and eCommerce MarketingTreatment Center - August 2017 - Present - Digital Marketing - Lead-Gen.Home Products – February 2015 – July 2015 - Interim Director of eCommerce MarketingDigital Services - October 2014 - February 2015Digital Services - May 2014 - October 2014

Tallahassee, Us

Responsible for developing, implementing and executing annual marketing strategies for assigned programmatic areas, specializing in the Florida National School Lunch Program (NSLP) in coordination with Florida public school system and the USDA to ensure all specifications for stratigic implementation of all marketing outreach, education, and communication.Collaborate with stakeholders to determine needs and develop strategic marketing plans and the required reporting to conduct measurements before, during and after campaigns to reflect or illustrate its performance and support the growth and effectivness of the division efforts. Conduct pitch meetings with stakeholders to facilitate program area support and ensure that marketing plans meet their needs. Assist with procurement on projects, creative content and advertising/media buys identified within the plans that require third-party vendors. This can include social media marketing, influencer selection, videography projects, digital and traditional advertising, contract management, print materials, promotional items, software contracts, etc. Manage and plan budgets for desired marketing and advertising campaign efforts related to the Florida National School Lunch Program (NSLP) to promote the free options available to feed kids in all Florida schools. Working with various staff to take creative projects from concept to final product including working on product research, production decisions, the purchasing process, product distribution and evaluation.

Tallahassee, Fl, Us

Assist in the efficient daily operations of the computer systems operations center for the Florida Lottery. Provide assistance to systems administrators and programmers with the testing and debugging of systems and programs before they are put to use. Take appropriate follow-up actions on all pending customer issues and queries. Other tasks include, documenting operating instructions, switching necessary auxiliary equipment into system, diagnosis and correcting equipment malfunction, reviewing error messages and making corrections during operations, resolving error conditions not covered by existing guidelines such as resetting switches. Support cross-functional users of computer systems by carrying out processing requirements through remote terminals, and distribute the products and perform related support duties.

Davie, Florida, Us

Responsible for all aspects of digital marketing and driving traffic, revenue growth and new leads into the sales pipeline for the company. This includes hands-on Technical SEO, CPC Management, Email Marketing, Data Analysis, Social Marketing, Team Collaboration, Etc.

Sparta, New Jersey, Us

Responsible for creating and executing the technical SEO strategy involving both on-page and off-page aspects centered around the organic growth for CableOrganizer.com and the multiple dotcom properties owned. Improve SERP visibility and organic rank as well as develop and lead the company's future SEO objectives. Work across multiple departments and marketing disciplines to ensure growth and success of the company online objectives. Determine and communicate potential opportunities within other areas of ecommerce marketing. Prioritize and manage projects that will have the most growth impact on the business. Utilize the best SEO tools and reporting platforms that will aid in optimal data collection for existing and new opportunities. Create performance reports to analyze website usability, speed, structure, on and off-page changes to understand how they affect the organic position of the company's properties across various search engines. Develop and implement technical policies to be followed by internal teams for the future of the company. Create and implement keyword and competitive research strategy to be utilized in organic, paid, email, and all ecommerce marketing campaigns. Audit technical and content aspects continuously to maximize optimization before updates and implementations of new platforms and features of all web properties.

Lighthouse Pt., Florida, Us

Plan, develop & execute all digital, SEO/SEM, marketing, social media & paid advertising campaigns. Responsible for identifying trends & insights, & optimize spend & performance based on the insights. Build custom reports & segments utilizing Google analytics to measure & report performance of all digital marketing campaigns, & determine what works & what doesn’t against goals set. Responsible & credited for company revenue increases of 30-40 percent year over year since being hired as the Digital Marketing Manager.Collaborate with internal teams to ensure creative growth strategies are put in place to develop landing pages & optimize user experience. Utilize my experience & strong analytical ability to evaluate end-to-end customer experience across multiple channels & customer touch points.Evaluate emerging technologies. Provide thought leadership & perspective for adoption where appropriate for the jewelry industry. Test any new & advanced advertising platforms to provide measurable data & identify successful tests & scale these programs as needed.Manage, engage, moderate, & analyze social media profiles, including Instagram, Facebook, Twitter, etc.Work with the content team, traditional marketing department & company executives to ensure campaigns are integrated & cohesive with other concurrent strategic efforts. Create, execute & optimize paid search strategies, design, & structure across search engines, mobile search & paid advertising campaigns to maximize ROI & revenue while increasing brand recognition.Deploy Search Engine Optimization strategies to achieve growth for the company including but not limited to keyword discovery, keyword expansion, keyword targeting, ad copy, ad grouping, landing page optimization, testing, & analysisMonitor & evaluate competitor’s use of digital concepts as well as industry trends as an active adopter of new technologies, best practices, & new interactive solutions.

Harrison, New York, Us

Responsible for developing and implementing all aspects of internet marketing services for FloorForce clients. Currently monitor manage internet marketing activity of a live internet network of US based local flooring clients consisting of 500+ websites with various organic search, paid, social, mobile and email marketing aspects for every client on an individual basis.

Winter Springs, Florida, Us

Manage and oversee a staff of 55+ employees, contractors and upper management. Make critical decisions on a daily basis that effect the survival of a multi-million dollar producing company. Manage all marketing and sales efforts from inception to completion, to include P&L responsibilities. Negotiate all external purchases made for the company, including but not limited to inventory, daily supplies, phone and technology services, marketing initiatives. Negotiation and implementation of Netsuite cloud based ERP system from a MS Dynamics platform to focus more on ecommerce, efficiency and for future growth of the company. Negotiation and Implementation of VOIP based phone system reducing communications costs by $90k per year. Perform all hiring and firing recommendations of staff within the company. Setup and manage vendor relationships to gain better pricing and quality of inventory. Maintain departmental budgets and confer with department managers to correct any overages that may occur. P & L responsibility for the entire organization is within the scope of my position and while under my direction I have increased revenue by $17m+ yearly as well as saved millions of dollars on technology and inventory overages.All aspects of the position Director of eCommerce Marketing & Technology also fall within my scope however I have segmented out the tasks for better management of staff and needs for the company without the need to hire new staff.

Winter Springs, Florida, Us

Manage & oversee all of the daily operation of the web design, development & online marketing strategies of both the Information Technology department & eCommerce Marketing team’s 22+ websites & a staff of 13 technical and marketing professionals. This includes but is not limited to: Organic search engine optimization (SEO); search engine marketing (SEM); two high volume eBay stores; shopping comparison engines (SCE); data feed, affiliate and email marketing; content management; and social media marketing efforts.This requires the management of a monthly budget of $200,000+- to ensure all marketing, staffing and technological expectations of the company are exceeded as well as both internal staff & off-site consultants. In addition, these tasks require collaborative work with the sales and customer service managers to ensure the scope of these extensive web changes are clearly communicated and properly relayed to the consumer from every aspect of the company.Utilize web analytics tools to identify actionable recommendations, implement suggested changes, and then track the outcome as well as gather information about our customers & their online habits. Review the data to make informed decisions to improve the web portal look & position of our sites on various search engines for increased exposure and revenue. Research new areas of eCommerce opportunity, organize a course of action, oversee implementation of actions & review results. Recommend and oversee daily website changes and modifications that will attract customers, increase sales, improve customer satisfaction and optimize the search engine rank for each of the 15 sites managed. This dedicated management to eCommerce Marketing and Technology needs is directly responsible for a $14 million increase in revenue within the first year of the holding this position & it is expected to continue this trend despite the current recession. This increase in revenue landed the company on the Inc. 500/5000 list.

Winter Springs, Florida, Us

Day to day maintenance on hand coded eCommerce site with a product catalog of 1000+ SQU's. Led the cleanup of backend code so that the website would rank better on SERP's. Ultimately raising the organic rank on 15,000+ keywords on all major search engines to top 3 and in many cases the #1 spot. Built out ad campaigns consisting of 90,000+ keywords and 600+ ads on both Google Adwords, Microsoft Adcenter and several other PPC venues.

Chicago, Il, Us

Responsible for in-depth knowledge of Hitachi Pilot24 (MVS/ESA and OS390), AS/400, RS6000, & all forms of Windows environment including NT operating systems, systems software, and hardware configurations. Manipulate system software & job run-streams to maximize efficiency, ensuring customer service agreements are achieved. Operate all printers and tape drives associated with the data center. Monitor and maintain all detection devices within the data center. Work on any projects in which I am assigned or volunteer, such as key contact operator for the Y2K group, co-chair of customer service group. Provide assistance to the EAI group in development of the internet & intranet front end, responsible for creating the CSE Day 2005 portion of The Fund’s Intranet. Write any documentation to assist operators in the future. Work with other departments to relay problems implement problem fixes. All other duties associated with being the lead operator on shift.

Us

Responsible for in-depth knowledge of the Unisys 2200/622ES, DEC VAX7710, and the IBM 3090-400J computer systems’, systems software, and hardware configurations. This includes the thorough understanding of user applications and requirements. Ability to manipulate system software and job run-streams to maintain operational status. Operate all line printers, laser printers, and tape drives associated with the data center. Several different types of system software used on each mainframe system: for example on the IBM system: ISPF, TSO, JES2, CA-7, CA-11, SDSF used to monitor system and job flow and CA-1 used for (1) Online Inquiry/Update TMS records used to check status of tape volumes (2) Utilities functions Used to expire, delete, or add volumes. Familiar with IPLing the IBM 3090 & S/390. Position is at a second level help desk.

Ebusiness Technology

Certificate, Effective Supervisory Management Training

Internet Development