Dan Gesshel Email & Phone Number

Los Angeles, CA, US

New York, New York, US

• Executive role leading product vision, execution strategy, and feature development across 90+ person cross-functional team for numerous SaaS products (B2B2C) and platforms for SMBs. (Presence Products, Lead Engagement.
• Spearheaded Generative AI implementation for various cross-functional teams including partnership development, utilization frameworks, and new business processes, reducing SLAs by 41%.
• Created and implemented an enterprise product vision for an end-to-end B2B website platform and chat product for thousands of SMB clients, improving client retention and sales by 42%.
• Forged a B2B E-commerce channel for direct sales of Freemium/DIY products to subscriber base with a 1200% increase in registered users, and an 85% increase in subscribers.
• Migrated multiple products from vendors to internal platforms using both internal and external resources with < 1% churn, and annual cost savings of $10M+.

Quincy, MA, US

• Established executive level product and operations strategies around search platforms and campaign management for SMBs. Championed formal SaaS proposal and recommendations to C-Level officers to manage and scale.
• Coordinated complete SaaS implementation by migrating 600+ campaigns from Google/Kenshoo to the MatchCraft platform lowering CPC by 32% and CPL by 61%.
• Strategized and scripted a product brief re-defining all aspects of the current product offering including sales strategy, product marketing, and organizational alignment.
• Bolstered current ad operations team through increasing cross-functional alignment throughout the organization and mentoring senior management and staff.

Los Angeles, CA, US

• Strategized and implemented marketing products, and lead generation roadmap for Verizon’s digital media division and CDN business. Responsible for all paid marketing ad operations and architecting B2B campaign.
• Re-structured all paid marketing campaigns and SEO organic strategy increasing web site traffic by 25% and inbound lead generation by 33%.
• Devised plan and re-organization to implement an Agile/Scrum framework increasing velocity 35%.
• Generated a content marketing model to align business goals and strategic vision behind lead generation efforts.

• Developed and executed product strategy and vision for $170M media products group within the digital division including all development for a $150M proprietary SEM ad-platform with 44K+ SMB advertisers. Oversaw all.
• Grew the ad platform SMB advertiser base by 48% YoY to over 44K+ clients by feature enhancements, re-aligning product marketing messaging and sales training.
• Re-tooled the partner network by resolving API issues and renegotiated contracts to increase conversion and reduce overall cost per lead by 25%.
• Executed plan to migrate the code base to Java and added manual/automated controls reducing platform issues by 80% and increasing development velocity by 44%.
• Modified the financial forecasting models and created the business plan to garner a $15M+ digital investment.

• Devised and executed search and content strategy for both Citysearch.com and CityGrid Media network. Founded a Content discipline within the organization, and built a 30+ person team responsible for product.
• Created performance benchmarks and deployed search logic that increased revenue by $1+ million annually.
• Developed category-based searching, increasing category keyword conversion by an average of 113%.
• Helped devise match/merge strategy, use cases, and logic, reducing duplicate listings by 51%.

Beverly Hills, California, US

• Established a product vision and resolved massive data and search issues throughout Live Nation’s B2C website. Helped re-architect entire platform including back-end, UX design, and business logic.
• Developed process and controls to ensure $1B in ticketing transactions were processed.
• Re-tooled search, including search relevancy, and SERP design, improving results by 75%.
• Created a custom event data management product (CMS/DMS) that processed 100% of event transactions posted.

Masters, Business Administration

Ba, English