Dan Gideon Fernandez Email & Phone Number

Philippines

As a Sr. Conversion Rate Optimization (CRO) Specialist, I am responsible for planning and overseeing the strategic success and tactical implementation of the company’s CRO campaigns. I provide leadership and experience in helping design the ideal site experience for our users using A|B and Multivariate testing, general UX consulting, and continuous website.

Makati

Operations Manager:- Manages and coordinates 4 teams with different skillsets.- Performs management tasks to support day-to-day operations, including payroll and human resource-related tasks.Software Project Manager:- Manages projects of 2 software teams and 1 design team.- Coordinates with clients to define project scope, timelines, deliverables, and.

Site Optimization Specialist (Conversion Rate Optimization Specialist):- Develop and launch tests on ecommerce/commercial sites, design and implement targeting and optimization activities.- Structure, build, and track tests on various pages, including home, landing, registration, and opt-in pages.- Conduct tests on marketing messages, calls-to-action.

Queensland, Australia

- Managed multiple digital marketing campaigns on AD remarketing in AdRoll and Google Product Listing Ads, resulting in increased website traffic and conversions.- Designed and executed website conversion rate optimization tests, resulting in significant improvements in website engagement and lead generation.- Developed and executed effective email.

- Developed website content for one-page, three-page, and five-to-seven-page sites for different company listings as a Content Creator for yellowbook.com USA.- Edited text, headers, body images, and HTML based on client requests to ensure the final product met their vision and objectives.- Acted as a point of contact for the website change department.

- Conceptualized and developed print advertising copy for clients in various industries, including consumer goods, manufacturing, and banking- Conducted extensive research on the brand, target audience, and competitors to ensure copy resonated with intended audience- Led client presentations and provided strategic insights and recommendations aligned with.

- Conceptualized and wrote advertising copy for various clients across print media, including billboards, magazines, brochures, product labels, and newspaper ads.- Worked closely with clients to ensure effective communication of brand messaging to target audience.- Led advertising campaigns for corporate rebranding efforts, developing comprehensive.

- Supported the implementation of a chemical and bacteriological survey of water systems in Candaba, Pampanga as an environmental volunteer- Facilitated administrative and logistical tasks to ensure project success- Collaborated with other volunteers and project leaders to maintain and make necessary equipment and supplies readily available- Coordinated.

- Managed client relationships and oversaw the marketing of SCALIX, an email client, network, and server product as an account executive.- Developed customized solutions that met clients' unique requirements by working closely with them to understand their needs.- Conceptualized and implemented various marketing campaigns and product conventions to promote.

- Prepared logistics for video productions, including location scouting and material preparation- Managed cameras and equipment during shoots to ensure smooth operations- Assisted in video editing during post-production- Worked collaboratively with production team to problem-solve and ensure success of each project- Demonstrated strong teamwork and.

- Answered incoming calls and followed up on sales leads to bring in new business for a hotel chain and car rental company in North America as a telesales support representative- Utilized strong communication skills and customer service experience to explain the benefits of products and services to potential customers-Maintained up-to-date knowledge of.

Ba, Organizational Communication

Units in Organizational Structures, Communication Theories, Processes, Management, and Strategies; Public Relations and Human Resource.

Education record