Dan Gideon Fernandez Email & Phone Number

Philippines

As a Sr. Conversion Rate Optimization (CRO) Specialist, I am responsible for planning and overseeing the strategic success and tactical implementation of the company’s CRO campaigns. I provide leadership and experience in helping design the ideal site experience for our users using A|B and Multivariate testing, general UX consulting, and continuous website optimization.My responsibilities include:- Own the company’s overall CRO strategy from ideation to execution, reporting, and analysis.- Take action on key metrics and KPIs through continuous website testing and user experience improvements.- Develop test plans and campaign requirements to be implemented by our design and technical teams.- Evaluate and improve the effectiveness of campaigns through data-driven strategy and KPI focused analysis.- Consider and make recommendations for ongoing education and training opportunities.- Create and execute deliverables including website audits, user journeys, heuristic reviews wireframes, information architecture, task flows, user scenarios, and personal development.

Makati

Operations Manager:- Manages and coordinates 4 teams with different skillsets.- Performs management tasks to support day-to-day operations, including payroll and human resource-related tasks.Software Project Manager:- Manages projects of 2 software teams and 1 design team.- Coordinates with clients to define project scope, timelines, deliverables, and KPIs.- Manages projects from concept ideation to Minimum Viable Product development, product UX and functional testing, to actual production.- Builds different websites, web apps, IOS, and Android Apps.Digital Marketing Manager:- Specialized in Conversion Rate Optimization (UX).- Certified in Google Analytics, Search Engine Marketing Specialist.- Responsible for Conversion Rate Optimization, Remarketing, Google Display, Product Listing Ads, and Email Marketing Campaigns.- Consults with Digital Marketing team for their projects as needed.

Site Optimization Specialist (Conversion Rate Optimization Specialist):- Develop and launch tests on ecommerce/commercial sites, design and implement targeting and optimization activities.- Structure, build, and track tests on various pages, including home, landing, registration, and opt-in pages.- Conduct tests on marketing messages, calls-to-action, banners, page layouts, page designs, and page flows to optimize site/page performance and increase clicks and conversions.- Translate customer needs into effective solutions and communicate them to appropriate parties.- Analyze pages with high bounce rates, design and launch tests that decrease bounce rates.- Report on progress of conversion optimization on a weekly and monthly basis by delivering key performance indicator reports and conversion tests logs.- Create data/research from multiple sources to define testing thresholds and better understand test outcomes.- Ensure site architecture and optimization strategy keep pace with evolving organic search practices.Junior Ecommerce Product Owner:- Own and manage engineering roadmap for ecommerce site and platform enhancements.- Define platform enhancement requirements to engineering team and ensure business requirements and needs are met regarding changes to sites, shopping carts, and platform.- Operate Sitefinity Commerce Management Center, such as e-spot content, triggers, promotions, and meta-data.- Put proper processes in place for web development teams and ecommerce teams to ensure a lean workflow.

Queensland, Australia

- Managed multiple digital marketing campaigns on AD remarketing in AdRoll and Google Product Listing Ads, resulting in increased website traffic and conversions.- Designed and executed website conversion rate optimization tests, resulting in significant improvements in website engagement and lead generation.- Developed and executed effective email campaigns using MailChimp, resulting in increased open and click-through rates.- Managed Google AdWords, Display, and Product Listing accounts, and conducted comprehensive keyword research using tools such as Google AdWords, Google Analytics, Market Samurai, and SEOMOZ Rankchecker for various client websites.- Conducted on-page SEO audits and implemented SEO best practices to improve website visibility and search engine rankings for clients.- Leveraged link building best practices to increase website authority and drive organic traffic through web directories, article directories, blogs, and social media platforms.- Managed a successful guest posting outreach program, including link acquisition, email campaigns, and content management.- Produced high-quality SEO content for multiple websites, spanning a range of industries and topics including consumer goods and brands, search engine optimization services, environmental sites, and software programs.

- Developed website content for one-page, three-page, and five-to-seven-page sites for different company listings as a Content Creator for yellowbook.com USA.- Edited text, headers, body images, and HTML based on client requests to ensure the final product met their vision and objectives.- Acted as a point of contact for the website change department, frequently answering client queries and making requested changes to their websites via phone and email.- Collaborated with clients to ensure their satisfaction with the final product and provided high-quality website content.- Played an instrumental role in delivering high-quality website content to clients and ensuring their satisfaction.

- Conceptualized and developed print advertising copy for clients in various industries, including consumer goods, manufacturing, and banking- Conducted extensive research on the brand, target audience, and competitors to ensure copy resonated with intended audience- Led client presentations and provided strategic insights and recommendations aligned with client goals and objectives- Collaborated with cross-functional teams, including designers and account managers, to ensure creative concepts and messaging aligned with campaign strategy- Edited and proofread content meticulously for errors in grammar, spelling, and punctuation, while adhering to brand guidelines, voice and tone, and legal requirements- Conducted regular market research to stay current with emerging trends, industry best practices, and changes in consumer behavior- Applied knowledge to writing to ensure content remained relevant and engaging to target audience.

- Conceptualized and wrote advertising copy for various clients across print media, including billboards, magazines, brochures, product labels, and newspaper ads.- Worked closely with clients to ensure effective communication of brand messaging to target audience.- Led advertising campaigns for corporate rebranding efforts, developing comprehensive marketing strategies across multiple platforms and touchpoints.- Helped clients successfully launch new brand identity and increase brand awareness through strategic thinking and leadership.- Wrote scripts for short television advertisements and corporate videos, working closely with video production teams to ensure alignment with brand messaging and creation of engaging visual narratives.

- Supported the implementation of a chemical and bacteriological survey of water systems in Candaba, Pampanga as an environmental volunteer- Facilitated administrative and logistical tasks to ensure project success- Collaborated with other volunteers and project leaders to maintain and make necessary equipment and supplies readily available- Coordinated the collection and transportation of water samples to the laboratory for analysis- Contributed to the collection of important data on the chemical and bacteriological composition of the water systems in Candaba- Helped identify potential risks to public health and guide future efforts to protect and preserve the local environment.

- Managed client relationships and oversaw the marketing of SCALIX, an email client, network, and server product as an account executive.- Developed customized solutions that met clients' unique requirements by working closely with them to understand their needs.- Conceptualized and implemented various marketing campaigns and product conventions to promote the product and drive sales.- Collaborated with cross-functional teams to develop messaging, creative assets, and promotional materials that effectively communicated the value of the product to target audiences.- Facilitated the use of strategic partners' resources to assist in the sales process.- Built strong relationships with partner organizations and leveraged their expertise and resources to support sales efforts.

- Prepared logistics for video productions, including location scouting and material preparation- Managed cameras and equipment during shoots to ensure smooth operations- Assisted in video editing during post-production- Worked collaboratively with production team to problem-solve and ensure success of each project- Demonstrated strong teamwork and willingness to go above and beyond to complete shoots on time and within budget- Contributed to the success of each video production, creatively and commercially.

- Answered incoming calls and followed up on sales leads to bring in new business for a hotel chain and car rental company in North America as a telesales support representative- Utilized strong communication skills and customer service experience to explain the benefits of products and services to potential customers-Maintained up-to-date knowledge of offerings to provide accurate information and help customers make informed decisions-Contributed to the achievement of revenue goals and success of the sales team through effective communication and customer service.

Ba, Organizational Communication

Units in Organizational Structures, Communication Theories, Processes, Management, and Strategies; Public Relations and Human Resource.

Education record