Develop and optimize the existing sales strategies to drive revenue growth in the US and Canada. Lead, coach, and motivate sales, marketing, and customer success teams to optimize workflows, sales cycles, and exceed goals. Optimize the effectiveness of our existing processes to report on the health of the sales pipeline to the senior executive team, including setting sales targets and forecasting pipeline growth. Analyze market and competition trends ensuring sales and marketing focus is positioned to penetrate new segments. ~ 106% total year over year growth representing $14.6M in annual sales. ~ Q1 2025 40% sales increase versus Q1 2024. Willo Labs, a part of Follett Higher Education, provides a single connection and platform for colleges, schools, and digital content providers to link and manage digital course materials in the learning management system (LMS). Willo Labs is connected to over 1,400 institutions in the United States and Canada.

Led the account management and support functions to achieve maximum profitability and growth of named accounts and new logos aligning with the company’s inclusive vision and values. Reported to the CEO while collaborating with diverse, cross functional partners (solutions, delivery, finance, and leadership) to drive and enable the success of all teams. ~ 120% overall full year scorecard achieved.Magic EdTech is a professional services company building and distributing digital learning products for education and corporate markets. Our solutions make digital learning more accessible, inclusive, immersive, mobile, and analytics-driven. Our services bring content engineering, technology services, and platforms together helping our clients with their digital learning products.

Shaped innovative sales, marketing, and training solutions and strategies, I leveraged robust sales expertise and customer relationship management capacity in this role to build exceptional engagement. I governed operational and team processes, embedding a culture of excellence within the dynamic sales team, and drove business growth and development.~ Identified key market and segment opportunities for the leading Integration Platform as a Service (iPaaS) business process automation software, designing compelling strategies to position software as the solution to diverse business and client challenges.~ Headed the implementation of a major digital transition, transforming operations from an on-premise licensed model to a hosted subscription model, raising revenues 80% through innovative e-commerce and enterprise resource planning (ERP) integration initiatives.~ Defined and cemented organizational Pre-Discovery strategy, cutting sales lifecycle by over five months.~ Delivered a 60% increase in website traffic and a 2,800% growth in engagement and impressions through the complete restructuring and revitalization of corporate website and social media campaigns.

Recruited to revolutionize in-person and virtual training approaches, I catalyzed dynamic change across a Learning and Development (L&D) portfolio of Fortune 500 clients. ~ Conceived and led innovative programs and concepts, revitalizing customer relationship management, reengineering onboarding, and structuring an all-new solution sales and marketing team to transform sales operations and organizational successes.~ Designed a creative global captive program, facilitating a training cost reduction of up to 15% while empowering a new agent Net Promoter Score (NPS) improvement of 20% for a key technology client.~ Partnered with a leading retail channel company to cut annual business costs by $1M and raise Customer Satisfaction results by 10% with the implementation of innovative blended learning approaches integrating an immersive virtual reality (VR) store experience within company Learning Management System (LMS).~ Cut costs $1.8M+ annually and improved learner speed to skill proficiency 40% through strategic reengineering of multinational financial and insurance company onboarding processes.~ Recruited and mentored top-tier talent, directly governing an eight-person sales and marketing team with oversight of a 20-person development team.~ Established scalable, repeatable Key Performance Indicators (KPIs) and secured a 266% increase in year-on-year team sales performance through tactical operational budget, solution pricing, and governance / cadence model.~ Earned 11 major L&D industry awards, including the Gold Stevie award for Training Team of the Year, the Gold Brandon Hall award for Best Launch of an Online Corporate University, and the Gold Frost & Sullivan winner for Product Line Strategy Leadership.

In this capacity, I spearheaded the creation, targeting, sale, and maintenance of dynamic new business solutions, focusing developments to align with shifting market needs and emerging technologies. ~ Implemented a custom, creative, and impactful GTM sales and marketing strategy, building and expanding the emerging technology channel through expert planning.~ Identified a previously underserved market segment, building valuable new publisher sales channels by designing compelling, captivating technology pre-sales campaigns and messaging.~ Partnered with publisher C-level executives, providing expert recommendations and insight into industry practice.~ Liaised with stakeholders to secure and grow participation in the client lifecycle, ensuring engagement in request for proposal (RFP), profit and loss review (P&L), and contract negotiation strategies and operations.

During this time, I leveraged innovative and cost-efficient custom SaaS solutions to solve client and business real world problems, launching creative retention and Return on Investment (ROI) to ensure optimal organizational efforts. ~ Helmed team efforts, successfully smashing EBITDA targets for project P&L each year.~ Mentored and directed team achievements and timely solution completion, supporting individual members in the attainment of Top Performer status in 2016.~ Fostered lasting and positive C-Level relationships which empowered total sales of $9.5M, exceeding first-year sales within nine months.

As Director of Retention Solutions for Pearson Education, I cultivated a lean, ambitious national sales team, delivering expert mentoring and coaching in college readiness SaaS solution implementation, training, marketing, and support. ~ Captained sales team efforts, devising dynamic retention strategies to ensure ongoing sales and enrollment successes.~ Managed more than 100 accounts, generating bespoke client solutions for an annual enrollment volume of 250K across private education, K-20, government, and professional clients.~ Successfully attained a three-year, $20M sales increase, building from a $0 base.

Directed custom solutions, P&L statements, contract negotiations, and overall project delivery in Midwest region. Responsible for professional sales development, consultative selling, training, account management, marketing, product development, and client support of assigned account executives.

Presented products and training plans in the Midwest region. Provided applicable training for 11 sales representatives.

Served as lead sales representative for 20 traditional higher education schools in Illinois.

Inside sales representative covering 103+ traditional higher education schools in lower 48 states.

Lead programmer on content management solution projects that were developed using a third party solution platformServed as the technical liaison between new developers and senior executives working with third party content management softwareDeveloped internet application solutions for Fortune 500 and Fortune 1000 clients utilizing VBScript, JScript, JavaScript, DHTML, and HTML technologiesProduction Team Lead responsible for the guidance and assignment of project tasks to junior developers

Designed general maintenance protocols for the University’s website using ASP, HTML, and CGI while handling the ODBC, SQL, and database creationsDeveloped faculty WebCT online learning courses Supplied general end-user support and training for students, faculty, staff, and administrationAdministered upgrades and patches to Windows NT 4.0 Servers and Workstations