As the head of the marketing department, I report directly to the CEO and drive the revenue and growth strategy for a dynamic B2B technology company. I lead a dedicated, driven, performance marketing team while fostering cross-functional projects to drive business success.Focused initiatives drastically improved marketing EBITDA margin through new marketing programs, multi-touch attribution modeling, and operational improvements across teams.

Managed and directed high-value marketing programs for a wide range of B2B and B2C clients, working closely with broadly skilled team to deliver strong results for our partners.Directly managed a core team of managers and specialists who plan, buy, and execute sophisticated digital marketing programs, including Paid Search, Paid Social, Content Syndication, Webinars, ABM, and more. Provided strategic consulting beyond paid marketing for key clients and drove internal process improvement for Integrous.Leveraging Integrous' proprietary closed-loop reporting system, we generated down-funnel performance reporting and continually optimized our marketing strategy to do what matters: generate more profitable revenue.

Supervised demand generation activities for a variety of clients across multiple industries including finance, technology, consumer goods, e commerce, and more. Managed multiple search marketing accounts and team members to drive performance in mid and long-cycle lead generation.Trained other team members on utilization of new search marketing platforms, strategies, and optimization tactics.Analyzed performance data and provide insightful synthesis of campaign performance including strategic recommendations for account optimization.

Managed multiple search marketing accounts and team members to drive performance in mid and long-cycle lead generation.Trained other team members on utilization of new search marketing platforms, strategies, and optimization tactics.Analyzed performance data and provide insightful synthesis of campaign performance including strategic recommendations for account optimization.

Directed high-volume digital marketing program delivering 1000s of acquisitions daily. Managed and supported traffic and lead generation via direct purchasing and affiliate partners using multiple media types including display, email, SEO, SEM, social, mobile and more.Optimized and adjusted to a daily business for a program with extremely aggressive goals.Championed strategic initiatives which resulted in increased revenue and profit on a per-lead and aggregate basis.Evaluated campaign performance and altered strategy through analysis of extremely detailed metrics for a portfolio of 100+ affiliates on a daily basis. Managed direct media buying on various PPC networks including Bing, Vantage Media, Quinstreet/Surehits and others.

Managed the strategy, planning and execution of marketing initiatives supporting Electric Bat Interactive's online gaming products including WebLords and Weblings.Increased community engagement and user-base for Electric Bat brands through active management and cross-promotion of various social media platforms, including Facebook, Twitter, LiveStream, and YouTube.Conceptualized and directed in-game events to support key marketing initiatives, press visitations and previews of future in-game improvements.Prepared press materials, corporate presentations, and B2B offerings for partners.

Managed the planning and execution of online and social media marketing efforts for clients from a variety of industries including hospitality, food service, and consumer package goods.Developed, implemented and analyzed of community building efforts and social media functions for the Vegan Mainstream brand.

Directed strategy, planning, and execution of all marketing materials, content creation, and communication for the company’s Entertainment brands including Marvel cards and games, the World of Warcraft Trading Card Game (TCG), and the UpperDeckU MMO.Directly managed and developed a team of four direct reports of varying experience levels including Social Media Manager, Associate Content Manager, and Associate Marketing Manager.Overhaul of online content strategy and internal alignment increased team efficiency while simultaneously improving key performance indicators including time spent on site (+20%), pages per visit (+115%), and unique visitors (+15%).Supported the execution of all marketing initiatives including print, point of sale, promotions, online (CPM, CPC, display, video), events, and television campaigns. Supervised and executed select initiatives for sports properties including the National Football League and Major League Baseball.

Developed and maintained fan engagement and growth initiatives for a variety of musical artists, websites, and other media entities. Assisted account managers with developing and executing marketing plans, HTML programming, e-mail campaigns, analytics, grassroots organization and marketing, and the creation and placement of advertisements.

Marketed, organized, and managed various sporting events including the Orange County Marathon, Tim Salmon Golf Tournament, Huntington Beach Surf City Run, and the Danskin Women’s Triathlon. Created flyers, banners, posters, managed money transfers, and coordinated logistics (e.g. staffing, equipment, sponsors) for sporting events.