End to end Product Marketing

Expanded role

Business Messaging Integrity

- Influencer Marketing Lead, Vietnam, 2020- Video and Influencer Marketing Lead, Vietnam, 2021

- Lead Facebook/P&G Relationship across Malaysia, Singapore, Vietnam & Small Brands across APAC, reverting the account declining trend by strong leadership engagement and strategic initiatives around influencers and targeting - Responsible for developing and growing Technology & CPG Verticals for Vietnam Market. Tripled the number of new clients by winning local giants and added significant growth to CPG Vertical- Co-led Online to Offline Initiative to drive market awareness and build a new long-term revenue stream for VN market

- Managed a $200MM portfolio of US heritage brands, including Resolve and Easy-Off- Lead the portfolio strategy & brand equity initiatives to drive brand love and sales growth - Launched Resolve Ultra Range with unprecedented registration in key retailers in US, including Walmart with a value of $8MM - Developed a new product line for Lime-A-Way to add $5MM to the portfolio, moving the brand from declining to positive growth - Led RB US Household-wide FSI & d-FSI strategy, resulting in +10% efficiency and coverage

- Managed a $100MM portfolio of US heritage brands, including Easy-Off- Responsible for portfolio GTM strategy and execution - Developed the new Easy-Off campaign that gains +40pt in brand considerations - Initiated a new partnership with Hello Fresh and #1 Online Food platform to improve Easy-Off's ownership in food identity

Managed program’s overall marketing plan, budget, and execution. Retained and developed partnerships with local businesses.• Collaborated with Office of Deans and student bodies to determine RED’s vision and strategize its 2-year plan. • Initiated a marketing campaign to fuel students’ engagement (+300% reach) and new partnerships (+15 clients).• Developed compelling on-going online and off-line communications to engage student and existing partners.

• Concentrations: Consulting, Marketing, and Competitive and Organizational Strategies • Leadership: VP Events and Finance, Simon Marketing Association; VP Marketing and Communications, Simon Women in Business.• Club Membership: Simon Pricing Club, Simon Volunteers
• Merit Scholarship recipient.• Dean's list, Fall/Winter 2013, Spring 2014

Drove business initiatives to increase penetration for RB's major brand while improving margin and maximizing business impacts.• Devised a new seeding strategy to aggressively lead the segment’s penetration.• Re-defined target consumer segments, conceptualized new brand assets to engage and attract the targeted groups.• Gained cross-functional alignment, worked with agencies and business partners to develop project implementation plan for an ABM to execute post internship, including budgeting, project roadmap and go-to-market strategies (4Ps).

• Led Unilever-Nielsen relationship across Retail, Analytics and Consumer Services. • Drove service enhancement, senior engagement, thought leadership and business impacts. • Strengthened client awareness and spending beyond Retail Services.

• Managed a team of 16 associates (managers, senior executives and executives) in charge of 25 clients, including Unilever, J&J, GSK, Kimberly Clark, Heineken. • Drove senior relationship, strategic presentations, team capabilities, cross-unit integration and a budget of ~30% of Retail business.

• Managed five associates with 10 clients, namely P&G, Pepsi, Colgate & local retailers• Responsible for contract negotiation, analytics work and presentations to senior audience on a frequent basis.

• Led Unilever Personal care & local accounts with high client satisfaction,+20% budget• Manage a team of 2 people

• Conducted client training and delivered integrated consumer and market data presentations • Manage 1 associate

• Conducted creative retail data analyses and maintained high day-to-day support satisfaction

• Rotated across departments with project-lead responsibilities • Led 3 projects solving business problems in HR, Marketing and Sales departments.