Marketing Head of Vietnam market to drive Vietnamese demand for domestic and outbound sectors while handling extra responsibilities as OKRs Champion (support General Manager to lead planning, all BU reports and business review sessions), Customer Obsession Champion, Data Champion and Regional Inbound Marketing Projects for Vietnam merchants (multiple markets).

As Marketing Manager of Vietnam market to lead functional team and all initiatives of Clinical & Consumer products of Zenyum to drive growth focusing on: GTM Strategy, Brand Strategy, D2C User Experience, Growth and Online Marketing, Growth Product Features, E-commerce (Electric Toothbrush line), Channel Expansion, Business Projection and Monitoring using Datastudio, Salesforce..., Budget Management, Stakeholder Management and People Management (6-8 members).Achievements:- ZenyumClear: Drove marketing growth at 350% for monthly lead acquisition (Vietnam became No.1 Country for monthly Lead Generation), Country CAC decreased by 22%, accelerated revenue to 500% within 7 months (brought VN to top 3 counties for revenue) which supported the market to reach profitability on the monthly basis. Brand also beat competitors across industry attributes (Third Party Research) through local brand positioning efforts.- ZenyumSonic: Established GTM plan for ZenyumSonic and successfully launched the product that exceeded estimated sales to 200% vs target during launch while maintained triple-digit growth after the launch.

- 2020: Brand Communications Consultant at Buzzmetrics (support on enhancing deliveries to exceed clients' expectation and industrial initiatives - cosmetic market trend forecast, by data analysis)- 2020: Commercial Manager at VU CAT TUONG singer- 2017: Co-Founder and Head of Operation & Client Service at 1983 Communications (Client: Thoughtful Media, Singapore Management University, Max by HBO)- 2017: Marketing Manager at LAM GIA KHANG (Launching SS17 Collection)- 2103: Social & Influencer Engagement Project (Client: adidas, AXE, LG,C2, Unilever Career...)- 2013: Freelance Account Assistant at TBWA (Client: Mobifone, Abbott, Kotex, Philips)- 2013: Freelance Writer at Mekong Communications (Chocopie Fanpage)- 2013: Freelance Social Media Executive at MALATA Smartphone

Led Technology vertical of the company, identified revenue projection, client pipeline to achieve $X00,000 of agency fee (150% vs target) by working with five different teams (Planning, Creative, Digital Media, Event, Finance) to provide traditional and digital marketing communications service to Grab, TikTok, Uber, Red Bull...:- Led strategic planning for all accounts and pitches to provide brands with strategically creative marketing & communications solutions. Winning pitch rate was 85% (Grab projects were 100%). - Led a team of 8 – 10 people to provide professional client service and digital, marketing communications solution to client.- Worked with clients to develop overall strategy, differentiate the brand within the industry by identifying & generating KSP, build brand communications framework & message houses, design & adapt local product launch campaigns which helped to make Grab become one of the biggest clients of Ogilvy.- Identified & proposed strategic communications plans including PR content, media relation, partnership, KOL engagement, government relations (GrabFood Media Trip to Indonesia, GrabKitchen Launch, TikTok Regional Creator Conference in Singapore…).- Adapted in all sorts of digital solutions including social content, social media engagement, influencer program, digital production, digital performance.- Led event team to deliver successful product launching events, internal events including TikTok launch in Vietnam, Facebook Workshop.- Took on Lead Agency role for client to seek out for agency partnership within the network when it comes to pitching or won projects (e.g. work with Mindshare for 360-project pitching, work with event agency to launch TikTok, work with PMAX for performance campaign, work with research agency for “The Fastest Online Food Delivery Service” project of GrabFood).

The account lead for a group of client while Developing revenue projection and identifying client project pipeline to secured $Y00,000 of agency fee by developing proposal by working with Creative, Planning and Digital teams to provide brands with strategically creative marketing & communications solutions:- Won two major clients (TikTok; Grab after the acquisition with Uber). Secured Red Bull account during major transition.- Led a team of 4 people to provide professional client service and digital, marketing communications solution to client. - Identified & proposed strategic communications plans including PR content, media relation, partnership, KOL engagement, government relations (GrabFood Launch in Hanoi, GrabFood The Fastest Delivery App, UberExchange Launch…)- Adapted in all sorts of digital solutions including social content, social media engagement, influencer program, digital production, digital performance (Red Bull 7 Summits, Red Bull Red Bike - IMC and Performance Campaign)- Led event team to deliver successful Red Bull Dream Gym event for client.

Liaise on the daily basis to propose plan & handle execution for PR & Social Media campaigns for clients (Uber, Huawei, AB InBev, Diageo, Canon, WD, Hafele, Unilever…) focusing on:- Execution Planning: Develop campaign execution plan on PR & Social Media channels under supervision of Account Manager. - PR Content: Develop content angles & writing for all PR content from press release, Q&A, keynote, media briefing to story outline for pitching.- Media Relations: Expand and maintain media relations with local media.- Social Media Marketing: Develop content plan, angles and work with creative team to execute all content on fanpages of clients. - Influencer: Propose and engage with KOL for campaign to build brand advocate.

– Strategic Planning: Support to conduct research & come up with tactics for communications proposals.– Public Relations: Develop PR content plans, press releases, briefing documents while working closely with media to enhance brand experience. – Social Media: Propose social plan including social content, influencer engagement tactics, creative infographic.Brand: adidas (running, basketball, NEO, #mygirls, Originals,…), HP, VIM, Comfort (One Rinse), Shell (Rimula, Advance), Nokia (Asha, X, Lumia), Line Chat, Dow Chemical, SC Johnson...