Dan is an analytics, insight and optimisation leader with 20 years' experience spanning academia and multiple industry verticals, much of this time spent in the digital space. Dan has built analytics and optimisation teams, grown data-enabled cultures with education programmes, trained hundreds of non-specialists to empower them with data self-service, and driven millions in incremental business revenue.𝗦𝗧𝗥𝗔𝗧𝗘𝗚𝗜𝗖 𝗟𝗘𝗔𝗗𝗘𝗥𝗦𝗛𝗜𝗣 & 𝗧𝗔𝗟𝗘𝗡𝗧 𝗗𝗘𝗩𝗘𝗟𝗢𝗣𝗠𝗘𝗡𝗧🧑🏻‍🤝‍🧑🏿 Established and expanded high-performing teams, fostering a culture of accountability and continuous learning, acting as business partners rather than service centres.🧑🏻‍🤝‍🧑🏿 Founded Haven’s product analytics team, partnering with 12 product squads to drive innovation and revenue growth.🧑🏻‍🤝‍🧑🏿 Strong believer in autonomy and encourages learning from mistakes, offering support, coaching and guidance without micromanaging.𝗗𝗔𝗧𝗔 𝗕𝗨𝗜𝗟𝗗 & 𝗔𝗖𝗧𝗜𝗩𝗔𝗧𝗜𝗢𝗡🛠️ Conducted thorough vendor assessments and orchestrated successful implementations of key analytics tools (Google Analytics Premium, Adobe Analytics Premium, ContentSquare, Amplitude Analytics), ensuring alignment with business goals and user needs.🛠️ Led the activation of Haven’s behavioural data, fuelling CRM and personalisation systems to yield multi-million pound incremental annual revenue.🛠️ Ever-vigilant in data governance and compliance, fostering strong relationships with Data Protection Officers and owning cookie consent mechanics through, e.g., OneTrust.𝗗𝗔𝗧𝗔 𝗗𝗘𝗠𝗢𝗖𝗥𝗔𝗧𝗜𝗦𝗔𝗧𝗜𝗢𝗡 & 𝗖𝗨𝗟𝗧𝗨𝗥𝗔𝗟 𝗧𝗥𝗔𝗡𝗦𝗙𝗢𝗥𝗠𝗔𝗧𝗜𝗢𝗡🧫 Highly adept in cross-functional matrix organisations.🧫 Pioneered comprehensive data education initiatives, integrating data into product development and business processes to enhance performance.🧫 Developed bespoke training in Google Analytics 360, Adobe Analytics and Amplitude Analytics, empowering over 300 global users to leverage data effectively for informed decision-making.🧫 Defined KPI frameworks with stakeholders to ensure consistent measurement of success aligned with business OKRs (Objectives & Key Results).𝗘𝗫𝗣𝗘𝗥𝗜𝗠𝗘𝗡𝗧𝗔𝗧𝗜𝗢𝗡 & 𝗥𝗘𝗩𝗘𝗡𝗨𝗘 𝗚𝗥𝗢𝗪𝗧𝗛🧪 Introduced robust split testing methodologies across organisations to mitigate release risks and evaluate digital change effectively.🧪 Spearheaded experimentation programmes at Experian UK, TUI UK and FitFlop, delivering tangible business impacts by iterating on winning experiment variants resulting in multi-million pound annual gains.