Dan is an analytics, insight and optimisation leader with 20 years' experience spanning academia and multiple industry verticals, much of this time spent in the digital space. Dan has built analytics and optimisation teams, grown data-enabled cultures with education programmes, trained hundreds of non-specialists to empower them with data self-service, and driven millions in incremental business revenue.π¦π§π₯ππ§ππππ ππππππ₯π¦πππ£ & π§ππππ‘π§ πππ©πππ’π£π ππ‘π§π§π»βπ€βπ§πΏ Established and expanded high-performing teams, fostering a culture of accountability and continuous learning, acting as business partners rather than service centres.π§π»βπ€βπ§πΏ Founded Havenβs product analytics team, partnering with 12 product squads to drive innovation and revenue growth.π§π»βπ€βπ§πΏ Strong believer in autonomy and encourages learning from mistakes, offering support, coaching and guidance without micromanaging.πππ§π ππ¨πππ & πππ§ππ©ππ§ππ’π‘π οΈ Conducted thorough vendor assessments and orchestrated successful implementations of key analytics tools (Google Analytics Premium, Adobe Analytics Premium, ContentSquare, Amplitude Analytics), ensuring alignment with business goals and user needs.π οΈ Led the activation of Havenβs behavioural data, fuelling CRM and personalisation systems to yield multi-million pound incremental annual revenue.π οΈ Ever-vigilant in data governance and compliance, fostering strong relationships with Data Protection Officers and owning cookie consent mechanics through, e.g., OneTrust.πππ§π πππ π’ππ₯ππ§ππ¦ππ§ππ’π‘ & ππ¨ππ§π¨π₯ππ π§π₯ππ‘π¦ππ’π₯π ππ§ππ’π‘π§« Highly adept in cross-functional matrix organisations.π§« Pioneered comprehensive data education initiatives, integrating data into product development and business processes to enhance performance.π§« Developed bespoke training in Google Analytics 360, Adobe Analytics and Amplitude Analytics, empowering over 300 global users to leverage data effectively for informed decision-making.π§« Defined KPI frameworks with stakeholders to ensure consistent measurement of success aligned with business OKRs (Objectives & Key Results).ππ«π£ππ₯ππ ππ‘π§ππ§ππ’π‘ & π₯ππ©ππ‘π¨π ππ₯π’πͺπ§ππ§ͺ Introduced robust split testing methodologies across organisations to mitigate release risks and evaluate digital change effectively.π§ͺ Spearheaded experimentation programmes at Experian UK, TUI UK and FitFlop, delivering tangible business impacts by iterating on winning experiment variants resulting in multi-million pound annual gains.
Listed skills include Web Analytics, Analytics, Omniture, Digital Marketing, and 36 others.