Dan Greenslade Email & Phone Number

Doncaster, Gb

Doncaster, United Kingdom

I look after all things marketing at Meetupcall. Meetupcall combines audio and video conferencing into one single, fully bespoke platform that is styled to represent your brand, allowing you to host remote meetings, your way.I report directly to the company founder and CEO with responsibilities that include, but are not limited to:• Overseeing the development and implementation of a whole new brand strategy and brand identity as the company moved from a traditional conference call offering to a complete remote meeting solution.• As part of this project I ran several internal workshop sessions with members of the senior management team in order to define our brand strategy. This encompassed a brand vision, values, proposition and positioning, looked at our solution, the problem we help our customers to solve and included the development of our key messaging.• Once the new brand strategy was defined, I worked with a design agency to create a new brand identity that embodied this brand strategy. • As part of the new brand identity, I oversaw the creation of a set of new brand guidelines, a messaging framework, tone of voice document, internal brand culture handbook, the development of an entire new website plus other external marketing materials.• Once created, an internal launch was held where the new brand identity was communicated to staff. This was followed by an external launch where all customer touchpoints were updated into the new brand.• In addition to this project, other responsibilities in this role include:• Working closely with the sales teams to help drive sales qualified leads through targeted marketing campaigns.• Helping to create, test and implement new pricing plans in line with a competitive and diverse marketplace.• Working closely with the product team to help inform the future direction of the product.

Senior Account Manager for the Taylor Wimpey account across the north of England. I look after the marketing for approximately 60 Taylor Wimpey housing developments across 4 regions in the north of England. I also manage the accounts for other regional housebuilders including Mandale Homes, Stonebridge Homes, Coast & Country Housing, Prince Bishops Homes, KMRE Group and Fenwood Estates.My responsibilities for all clients includes: - Advice on marketing strategy for increasing footfall to developments, including developing new marketing campaigns- Briefing a creative team on all advertising and marketing design, including: press advertising, digital marketing, direct mailers, outdoor advertising, signage, point of sale, radio advertising & website design- Coordinating all on site material including brochures, development layouts & housetype literature- Event management when required for development and showhome launches- Providing accurate quotes for each project, and ensuring all projects are delivered on time and on budget

Account Executive on Keepmoat, Comark, Esquires and Corus accounts.