Dan Guenet Email & Phone Number

Des Moines, Ia, Us

Do you really trust your CRM data? At Performance RevOps I focus on making your CRM data actionable, enabling a truly data-driven strategy for your company.

West Des Moines, Iowa, Us

o Built out an Inbound process in HubSpoto Implemented a B2B sales process in HubSpot and Accordo Worked with the leadership team on building out the customer journeyo Created a process for measuring and promoting the success of marketing activitieso Shared reporting up to the leadership level on all things marketing and sales

Toronto, Ontario, Ca

o Assessed processes and implementing new standardized and documented procedures, resulting in improved data quality trusted by the organization and actionable for leadership.o Established a data pipeline, extracting data from various tools via Fivetran, cleaning and transforming it in Databricks, and visualizing it in PowerBI. This initiative will empower decision-makers with valuable insights, and leadership with more knowledge of our lead gen and pipeline metrics.o Integrating ideal customer profile (ICP) and intent data into Salesforce to guide the sales team's targeting efforts. Standardizing and automating the account research process to boost the response rate and increase our outreach volume. Creating processes and structure in Salesforce around our sales process to increase win rate.

New York, Ny, Us

o Constructed an effective lead sourcing framework to identify high-performing lead gen initiatives. This enabled us to focus our efforts and resources more effectively, increasing the number of leads and freeing up budget for marketing bets.o Redesigned and simplified the inbound demo request flow, which removed the possibility of leads falling through the cracks. It also led to faster response times from sales reps, which improved close-won rates.o Orchestrated a conversation between multiple department heads to define success metrics and goals around those metrics. This fostered interdepartmental alignment and created a more unified approach to our go-to-market strategy.

Santa Barbara, Ca, Us

o Redesigned the inbound lead flow within our Martech stack, significantly improving response time from our sales reps and enhancing the data quality of our pipeline.o Evaluated and implemented new technology into our existing Martech stack which streamlined both marketing and sales processes.o Established rigorous tracking for all demand generation efforts, equipping the marketing team with actionable data to identify which campaigns were producing qualified leads and contributing to revenue.

Des Moines, Iowa, Us

o Continued owning the Martech stack, supporting marketing efforts to reach new audiences with A/B testing campaigns and nurturing.o Put in place new tracking systems that improved our reporting on lead generation and pipeline velocity, giving us a clear benchmark to beat.o Led efforts to add new tools to our Martech stack when they solved specific problems. For example, I integrated Wootric with Salesforce to improve our NPS process.

Des Moines, Iowa, Us

o Took ownership and led iterative improvements of our Salesforce instance, prioritizing a project backlog that enhanced the user experience for our internal customers. This streamlining boosted the efficiency of our go-to-market team.o Ensured our system provided users with high-quality, actionable data, presented in an insightful format for decision-making.o Designed and built the first iteration of lead scoring and email nurturing in Pardot, our marketing automation tool, that led to an increase of inbound qualified leads for our Sales team to engage.

Bachelor Of Science - Bs, Computer Science

Bachelor Of Business Administration - Bba, Marketing And Information Systems With A Data Analytics Minor