Available to discuss screenwriting collaborations for short films or features.

- Led the development and launch of a new website for Australia and New Zealand, within 9 months and under approved budget of only 50K AUD, from an information-heavy past website that hadn’t been updated for the past 6 years- Conducted workshops and interviews with all team members to align product features with newly defined marketing strategy, producing a product roadmap- Performed a comprehensive comparison of 25+ Association Management Softwares in the market against organisation’s complex needs and secured buy-in to work with the recommended vendor- Developed wireframes and navigation structure to cater to target customers, considering their interactions with other digital channels such as search engine, social media and emails across the user journey- Collaborated with design and development teams that weren’t colocated while engaging top management in regular updates, feedback and product showcases- Successfully led a content development program for the website, managing a cross-functional working group of 13 members including top management, to write, rewrite and migrate 700+ webpages within just 3 months- Re-engineered the backend settings and processes, and developed a style guide for the staff to ensure that the website looks consistent across all pages

- Worked autonomously to generate insights and identify opportunities from survey, usage and engagement data of 20000+ contacts as well as market research interviews of 25+ members- Facilitated the discussions with top management to develop the organisation’s first marketing strategy document that outlined the target customer groups, their needs, gaps in service and product offerings, and plan to fill the gaps, as well as acquisition and engagement approach.

- Worked closely with the CEO to develop the annual report that illustrated how business activities and achievements of the organisation fit with its strategic vision- Presented performance of marketing communications against several key metrics and provided sustainable recommendations for improvement- Temporarily managed the workflow of digital marketing campaigns and communications - event flyers, email notices, social media posts, newsletter and website

- Built go-to-market strategy into India for a premium kids-wear brand via thorough analysis of the results of online research as well as outcomes of interviews with target customers

- Utilised Social Media tools such as Google Analytics, Facebook Insights, Mixpanel and Appsflyer to drive customer insights that further informed product feature pipeline; Wishary was among the first in Indian fashion startups to pilot AI driven features for product recommendations and was acquired by SK Group, a fortune 500 company- Analysed campaign response across different segments, optimised targeting criteria and tweaked campaign messaging, achieving over 10% click rate for the better performing campaigns (top 1% performance among similar FB campaigns in the country)- Gathered 10,000 unpaid page likes on Wishary Facebook page within six months and eventually over 100,000 page likes through paid acquisition campaigns within four months. Wishary editorial quickly grew as an influencer, helping the startup gain popularity and get featured as an innovative product in at least four major Indian publications (Inc42.com, Techstory.in, Yourstory.com, Hindustantimes.com)- For mobile app installations, maintained in-house focus on campaign content and targeting criteria, and engaged an external agency for execution. The most optimised campaigns costed $0.50 per installation, while the industry average was $1.- Managed end-to-end delivery of content in a dynamic and collaborative start-up environment with a team of graphic designer, fashion bloggers, copywriters and external vendors- Worked part-time initially; joined full-time to closely monitor app design and launch.

- Managed CRM Analytics for the APAC region by guiding an off-shore team to analyse campaign performance and generate data-driven insights. Worked closely with 10 country teams in managing their leads: introducing new, improving existing and purging poorly performing marketing campaigns- Aligned definitions and implementation methodologies of key digital metrics across APAC countries that required extensive stakeholder management with ~40 global and local colleagues- Led APAC region in a global working group that developed the framework for a new customer contact strategy. This involved making decisions on contact channel, frequency of contact and prioritisation of higher potential leads by customer segment.- Segmented and profiled customers of Mutual Fund in China, based on their behaviour and characteristics, and recommended targeting strategies for each segment. The results were welcomed by the Frontline as better context to the conversation leading to an increase in response from the customers by 30%. - Generated comprehensive Campaign Report for APAC region that captured the performance of campaigns across APAC region; this was a high quality report that was distributed to C-level executives.

- Kicked-off the project engagement with an $10 B US Auto Insurer; documented the business requirements, information flow and data quality; devised a low-cost solution to analyse and improve the performance of client’s Direct Mail Marketing Campaigns, saving over $1 MM in marketing dollars- Conceptualised and developed a robust predictive model and Excel-based tool for the Contact Centre of a $90 B US Home Specialty Retailer, enabling bi-hourly forecasts of call volumes and increasing lead time required for staffing forecasts by 50%- Developed an Excel-based solution for a top 3 US Airline that customised and evaluated different payment scales, assisting the client to best incentivise its most profitable corporate customers and increase overall profits.

- Implemented innovative automation techniques in sales reporting processes, accomplishing over 80% savings in time for the largest healthcare data provider in UK.

- Developed Business Intelligence reports using expertise in DBMS and SQL, adhering to strict quality guidelines