Spearheaded Estee Lauder Companies' Global Employee Experience transformation initiative

Lead instructor for advanced masters-level lecture series/courses:FDM 617 “Designing Within Brand Parameters” (Fall)FDM 612 “Building Brand Identity” (Spring)Integrated novel design thinking frameworks and best-practice human-centered design principles while leading redevelopment of entire Strategic Brand Management course offerings within the existing curriculum for advanced Masters-level Graduate Program in International Fashion & Design Management for Kanbar School of Engineering & Design at Jefferson University (Thomas Jefferson University + Philadelphia University).

Spearheaded the Digital Consumer Channels User Experience Research Initiatives for agency's top client account, McDonald's National.

Parsons School of Design Entrepreneurial Lab (ELAB) is A design-led business lab, accelerator/incubator dedicated to entrepreneurial practice and research.At ELAB, I help to support the growth and development of the cohort of fellows/early stage start-up founders. Working alongside the founder/Director of ELAB, I help to plan, develop, lead, and facilitate workshops, network and event plan with many elite experts from various industries from all across the globe, offer guidance and support in their entrepreneurial development, helping to cultivate personal and organizational leadership skills, and also teach/expose fellows to design methodologies & business frameworks.One of the main deliverables we at ELAB have been working on since I've hopped on board the team and began serving in the capacity of Venture Associate has been researching and developing insights on how to effectively transition the accelerator/incubator model from in person to online/virtual in the post-Covid world. All of the research and insights developed and gathered will be synthesized into the form of various published research papers and a omni-channel book/website set to be released in 2022. One personal & unexpected joy of assuming this role was the genuine pleasure, joy, and excitement that came with the time spent with the fellows, hearing their stories & struggles, and ultimately walking in their shoes as start-up founders and using my previous entrepreneurial and consulting experience to help support them in the many capacities that were not available to me when I first began my entrepreneurial journey. I feel as though there isn't much in life that is more fulfilling than helping another driven individual bring their passions & dreams to life in a business context.

In my freelance work as an independent brand development and strategic design consultant, I have been instrumental to the growth and expansion of numerous brands by leading innovative workshops to expose brand leaders to cutting-edge development tools and compelling, human-centered design principles. I had the privilege of collaborating with small business owners in strengthening their brand strategy. Together, we designed and integrated creative and data-driven action plans to yield business increases, and unified brand concepts and business vision to develop comprehensive professional identity and create leading-edge logos and brand graphics.

As a founder and creative director of this start-up streetwear brand, I provided strategic oversight and creative direction of this private label menswear brand. As such, I have spearheaded efforts in development and design of every product offered through seasonal capsule collections. Further, I lead creative asset production of sample creation, line sheets, brand assets, and collateral, and demonstrate product expertise as brand ambassador. Additionally, I perform thorough research and compile detailed analytics via market survey and internet search to accurately track market and fashion trends to enhance the customer experience.

As a co-founder and CEO of Thread Mechanics, I deliver custom design services, merchandise strategy consulting, custom screen printing and embroidery services to clients. I spearhead creative production and streamline client services comprising order and payment processing, and legal documents. As well, I lead talent acquisition and development initiatives for a high-performing team of four, and provide strategic oversight and leadership of daily operation. Together, we ensure accurate and strategic accounting, invoicing, and budget management. Further, I drive the development and integration of tactical marketing initiatives in order to expand brand awareness, drive client engagement, and increase customer satisfaction.

In my second capacity as an owner and operator, I delivered expert, full-scale advertising consultation services, specializing in small businesses strategy. In collaboration with small business owners, I provide world-class customer support and highly-engaging creative and marketing collateral.