Digital Sales & Licensing Manager, Business Development
San Francisco, California, United States
As a Digital Sales and Licensing Manager at Humble Games, I managed a team responsible for overseeing a diverse catalog of over 40 indie titles from more than 40 developer studios worldwide, spanning major platforms such as Steam, Nintendo eShop, PlayStation Store, Xbox Store, Epic, and GOG. I executed, developed, and advised on dynamic sales strategies for indie developer partners during both launch and post-launch phases, with a focus on pricing, discounts, and promotions to drive extended lifecycle success. Leveraging data-driven insights, I forecasted sales promotions and optimized strategic sales planning. I established a streamlined tracking method to monitor and reference over 300 digital sales promotions annually across all major platforms and e-tailers. In collaboration with the marketing team, I enhanced promotional visibility and optimized digital merchandising. Additionally, I traveled to conventions to meet with partners and developers, strengthening relationships and identifying new opportunities. I also negotiated licensing deals, securing soundtrack agreements with labels, acquiring physical SKU partnerships, and developing merchandise.