Responsibilities- Management of Marketing Communications team (total staff of 4 direct reports)- Development of GTM strategy for B2B and B2C lines- Development of brand strategy- Development and implementation of staff development programs- Overhaul of media strategy and execution- Development of tactical marketing plans- Development and management of channel partner program- Local Area Marketing program development and agency management- Social media strategy development and deployment- Digital Marketing strategy and deployment- Event strategy and management- General Agency management and Campaign development- Develop and implement retail and channel marketing programs- ATL & BTL campaign development and managementAchievements- Significant and tangible boost to brand awareness and recall- Notable improvement in dealer engagement resulting in 150+% increase in YoY revenue- Halted decline in revenue across business and delivered budget achievement across revenue and EBITDA for the last 2 years- Reduction in OPEX with redevelopment of media strategy and tactical plans- Launch of a niche product line into Optus retail and the resulting growth and success of the category

Managing Belkin Australia & New Zealand's Networking, Linksys and Platforms (emerging technologies) product portfolio.- Maintain strong relationships with internal and external stakeholders- Cross-functional team management (operations, customer advocacy, sales, marketing)- Team management (2 staff)- Business strategies and brand development- Define and execute strategic marketing campaigns- Channel program design and management- Identify and manage strategic trade events- Development and deployment of internal & external communication strategies- Channel marketing- Go to market strategy for channel and retail markets- Development of channel specific product strategies- Define and execute regional product strategy- Business Unit Marketing P&L management- Develop strong relationships with key PR- Develop profitable tactical promotional campaignsAchievements- Design and execution of Connect2Belkin channel partner program- Launch Belkin’s Home Automation brand, WeMo into CE retail with class leading point of sale- Launch Linksys into CE retail with immediate success and minimal impact to existing Belkin branded networking business- Won best gadget of 2014 with WeMo- Gained High Assurance accreditation for cyber security products in Dept of Defence- TV and Radio Interviews- Subject matter expert input into articles and research

- Provide Product Marketing support all APAC countries- Source and introduce high quality, profitable products to achieve AOP plans- Manage alignment of country marketing activities- Cross-functional team management (operations, customer advocacy, sales, marketing)- Identify and manage strategic trade events- NPI, pricing, regulatory compliance and GTM strategy- Product development and cost-down solutions- Product Lifecycle Management from concept through to obsolescence- Define and execute regional product strategy- Business Unit P&L maintenanceAchievements- Launched a range (30+ products) of structured cabling and accessories into emerging markets (India/Indonesia)- Negotiated enterprise business terms, with key distributors in India and Indonesia

- Provide assistance through all stages of the product life cycle from development through to decline/end of life- Product Development for new products and cost-down solutions- Directly liaise with product vendors and engineers- Ensure all products meet required Australian and New Zealand certification standards- Test all new and current products and ensure any issues are escalated and resolved accordingly- Develop strong relationships with key figures across the organisation- Provide Technical assistance to Marketing Managers and reseller partners on all Belkin products- Achieve marketing initiatives (POS material, collateral, PR events etc.)- Product specialist to all areas of the business Marketing, Sales and Customer SupportAchievements- Local development of the ‘BoB’ Modem Router for iiNet- Assist with PR launch events in Australia and New Zealand for Belkin’s latest networking product range- Awarded Belkin APAC ‘Superstar’ employee recognition