• Reduced PPC costs by 45% while driving double the amount of profit • Implemented a paid social strategy that led to a 5x increase in reach, a 50% decrease in CPMs, and 25% YoY platform revenue growth from Meta and TikTok • Championed an award-winning, dynamic commissioning initiative with cashback partners across the Affiliate channel• Led a team of seven marketers across paid channels and SEO

• Led and mentored a team of three, putting processes in place across Paid Search and Social to lower Customer Acquisition Cost (CAC) below £40 target, exceeding monthly new subscriber targets• Driving test and learn of new channels (TikTok, Amazon Ads) • Negotiated lower commission rate, overseeing onboarding of Affiliate marketing agency• Working with CRM, product, creative and SVOD teams to improve the acquisition customer journey for new subscribers

• Delivered growth strategy across paid channels (Paid Search, Paid Social, Display) and SEO, exceeding 100% YoY sales and revenue growth within target CAC • Ended contract with under-performing Affiliate marketing partner, negotiating a lower commission rate with new agency • Assembled a team of in-house performance channel owners

• Management of a worldwide PPC portfolio across travel brands, by configuring scripts to automate bid management processes at a higher velocity

• Scaled up Paid Search SEM budgets 83% YoY while maintaining ROI target, by identifying inefficiencies and restructuring the account with the agency • Launched App marketing, championing 127% YoY revenue growth across paid channels • In-housing performance marketing activity and leading a growing team of marketers across paid channels

• Grew a network of freelancers, delivering paid and organic channel strategy and campaign management across PPC (Paid Search / SEM / Google Shopping), paid social media and SEO

• Managing global Google shopping, paid search / PPC / SEM and Google display network activity and strategy

• Planning and buying of movie, TV and gaming campaigns across Facebook, Instagram Twitter and Snapchat- Clients: Warner Bros.

• Planning, buying and strategy across PPC and social media accounts• Managing a Biddable Planner Buyer• Data insights and reporting- Clients: ITV, ESPN, Dr. Martins, Pure Planet, Pertemps- Key results: achieved a CPA 22% below KPI for a key PPC client (2 month campaign)

• Strategy and planning across social, SEM and display channels- Clients: Johnson & Johnson, Hunter Boots

• Responsible for buying, optimisation and reporting on social ad campaigns across Facebook, Instagram, Twitter and Pinterest- Clients: Philips, HSBC

• Managing SEM and SMM activity and strategy• Managing relationships with global agency team and suppliers• Media plan forecasting and web analytics reporting• Budget management and invoicing• Managing Performance Marketing Executives- Clients: Tourism New Zealand, Rezidor- Key results: achieved a CPA 40% below the annual KPIs across Facebook ads and Adwords

• Managing multi-channel strategies for clients across PPC, SMM, SEO, display and affiliate campaigns • Managing existing client relationships and growing key accounts- Clients: Relish, Flubit- Key results: decreased CPA by 42% across Facebook ads and Twitter for an ecommerce client

Key responsibilities:• PPC campaign management: managing and optimising Google Adwords, Yahoo! Bing, Facebook and Twitter paid search campaigns• Creating and managing Adwords scripts• Search Engine Optimisation (SEO): providing technical recommendations, keyword research, link building and content strategy and technical audits• Website Analytics: providing monthly insights to clients using Omniture and Google Analytics- Clients: Target, Reebok

Worked across a portfolio of clients, in a client-facing capacity to develop and manage internet marketing strategies to increase site effectiveness as defined by KPI's. Specialties:• PPC Campaign management: creating and managing pay-per-click accounts including Google Adwords, Yahoo! Search Marketing and Facebook• Search Engine Optimisation (SEO): technical recommendations, keyword research, link building and content strategy• Website Analytics: providing monthly insights and training to clients• Conversion Rate Optimisation (CRO)• Email marketingMy client portfolio included companies in FMCG, retail, banking & finance, insurance and travel & accommodation. I was responsible for large ecommerce websites and lead generation for small and medium-sized businesses.

• Marketing strategy and employer branding• Creating and managing Google Adwords campaigns• Leading and motivating a team of advertising executives• Working to tight deadlines while maintaining a low error rateDuring my time with the company I built and maintained many close-knit client relationships across retail, corporate and public sector organisations

• Assistant to photographers on still product shoots