Dan Herrle Email and Phone Number
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Over 34 years’ experience in the motion picture industry with emphasis on Food and Beverage, Marketing and Directing Managers.Create promotional campaigns, including compelling displays, merchandising and public relation events, to expand awareness of products and services, attract new business and maintain product loyalty.Design, develop and implement operational plans, administrative programs and promotional strategies with emphasis on developing internal controls, refining operations, enhancing profitability and ensuring services consistently meet or exceed industry standards.Created and managed menu boards to enhance customer communication, interaction, and engagement using the latest in analytics and proven technics. Oversee and manage relations with advertising partners Screenvision Media and CEN Media Group. Approve and direct all content shown on screens in both auditoriums and lobbies. Produced digital displays for menu boards, on screen advertising and customer facing screens as well as print ads for newspapers, magazines, flyers, and large lobby displays using professional software programs such as Illustrator, Photoshop, Word Perfect and Excel.Associations: National Association of Theater Owners (NATO) Vice Chair Government Relations Committee, National Association of Concessionaires (NAC) Government Relations Committee, Vice President Connecticut Association of Theater Owners (CATO), Former Vice President Mid-Atlantic NATO. Actively involved in government relations and trade associations. Currently represent National Amusements on NATO’s Government Relations Committee. This prestigious group representing the top ten exhibitors in the country meet regularly to discuss legislation affecting our industry. Lobbied on Capitol Hill meeting with Congressmen and Senators to advocate for issues and regulations on behalf of theater owners and operators. Testified in Senate Committee hearings and sat on discovery panels to help shape legislation. Specialties: Charities and community groups in symbiotic relationship that help gain awareness for both parties while benefiting the community. My on-going relationship with the community blood centers enabled them to surpass donor goals. My theatre is the number one donation location in the state. Monthly blood drive is promoted by showcasing a new movie release with direct mailers. This established relationship has a direct impact on sales resulting in over $60,000.00 a year in discount movie ticket sales.
National Amusements
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Assistant Vice President , Business Development, Food & BeverageNational Amusements Feb 2022 - PresentUs
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Director Of Business DevelopmentNational Amusements Feb 2017 - PresentUsTo develop and enhance specialty segments of Food & Beverage Operations while supporting the core business. Primary responsibility to non-traditional F & B Operations including restaurants, live venues, fine-dining, in-seat dining and quick service restaurants.Manage P&L and balance sheet processes and presentations, ensuring all deadlines met with quality analysis and commentary.Created and managed menu boards to enhance customer communication, interaction, and engagement using the latest in analytics and proven technics. Oversee and manage relations with advertising partners Screenvision Media and CEN Media Group. Approve and direct all content shown on screens in both auditoriums and lobbies. Develop conceptual proposals and implementation plans for new food and beverage concepts within the company’s existing operations as well as new locations.Responsible for creation and administration of all menus, recipes, drink programs and food cost worksheets for all restaurants including Showcase LIVE and Davio’s. Develops and executes plans for compliance for all F & B related regulations including menu calorie posting, nutritional data, allergen advisories and other requirements and future regulations.Associations: National Association of Theater Owners (NATO) Government Relations Committee, National Association of Concessionaires (NAC) Government Relations Committee, Vice President Connecticut Association of Theater Owners (CATO)Actively involved in government relations and trade associations. Currently represent National Amusements on NATO’s Government Relations Committee. This prestigious group representing the top ten exhibitors in the country meet regularly to discuss legislation affecting our industry. Lobbied on Capitol Hill meeting with Congressmen and Senators to advocate for issues and regulations on behalf of theater owners and operators. Testified in Senate Committee hearings and sat on discovery panels to help shape legislation.
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Director Of EducationNational Association Of Concessionaires (Nac) May 2024 - PresentChaska, Mn, UsResponsible for enhancing the educational offerings of NAC, ensuring they meet the highest standards of quality and relevance for professionals in the concessions and hospitality industry. -
Vice President ,Officer, Board MemberMid-Atlantic Nato 2009 - Feb 2017Currently elected Vice President, Officer, Board member for Mid-Atlantic NATO. Testified in a Maryland Senate Committee hearing in opposition of food menu labeling resulting in an exemption for movie theatres. Participated in the scholarship judging committee awarding thousands of dollars in scholarships to theatre employees. -
Director Of Food And BeverageBow Tie Cinemas Apr 2014 - Aug 2016New York, New York, UsOversee the food and beverage operations for all Bow Tie Cinemas locations, including 57 traditional concession stands, 10 prepared food kitchens, and 6 lobby bars. I pride myself on providing the best possible mix of products and services that cater to the demographics of the community. Because not all locations are alike, different products, pricing, and services are required to find a niche for that particular market. Introduce and coordinate all promotional concession campaigns. In an effort to maximize per cap, develop and analyze concession pricing strategies, coordinate menu boards, and introduce new products. Work closely with vendors to provide the best products, services, and cost of goods. Monitor and ensure compliance with all of our vendor rebate programs. In an effort to maximize concession revenue, I work closely with the construction department on designing new concession stands, bars, and kitchens. -
Director Of Mid-Atlantic OperationsBow Tie Cinemas May 2004 - Aug 2016New York, New York, UsOversee 60 screens in the Mid-Atlantic region including the circuits’ top grossing locations. Introduced innovative concepts in Marketing, Concessions and daily operations resulting in a significant gain to the theatres bottom line. Compiled surveys and suggested a Hot food menu which increased sales by over thirty cents per person. Created a movie schedule system that increased walk in times, concession sales and customer service.
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Senior ManagerMuvico Theatres May 2001 - Nov 2003Oversee and direct Marketing Manager, Human Resources Manager, Controller, Food and Beverage Managers, Projection Manager, thirty Coordinators and over 250 crewmembers. The Paradise 24 is consistently ranked as the number one grossing theatre in the nation with a daily attendance of over 19,500 patrons and weekly deposits of over a million dollars.
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General ManagerRegal Cinemas May 1986 - Apr 2001Recruit, interview, hire, train, schedule, direct, motivate and evaluate up to 200 employees and 20 Assistant Managers in the daily operation of theatres comprised of up to 23 screens, hosting up to 10,000 patrons daily generating in excess of $400,000 in weekly revenues. Monitor, control and oversee ticket and concession sales and inventory, promotional displays, projection and film operations, building maintenance, cleanliness and security, customer service and budgetary considerations. Opened four new theatres all in major markets including the first FunScape project, Countryside 20, Rockville 13 and Ballston Common mall.
Dan Herrle Skills
Dan Herrle Education Details
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Tidewater Community CollegeMarketing
Frequently Asked Questions about Dan Herrle
What company does Dan Herrle work for?
Dan Herrle works for National Amusements
What is Dan Herrle's role at the current company?
Dan Herrle's current role is Assistant Vice President , Business Development, Food & Beverage at National Amusements.
What is Dan Herrle's email address?
Dan Herrle's email address is dh****@****zon.net
What is Dan Herrle's direct phone number?
Dan Herrle's direct phone number is +120365*****
What schools did Dan Herrle attend?
Dan Herrle attended Tidewater Community College.
What skills is Dan Herrle known for?
Dan Herrle has skills like Marketing, Event Management, Budgets, Customer Service, Entertainment, Advertising, Public Relations, Management, Social Media, Film, Customer Satisfaction, Marketing Strategy.
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