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An enthusiastic and tenacious marketing leader with 20+ years of experience across brand marketing, creative development, customer experience, research and insights, and digital delivery with a proven ability to empower teams, inspire excellence, and create cultural change within an organization.Innovative lateral thinking powered by broad category experience in both B2B and B2C, anchored in complex, regulated categories like healthcare, medical device, and financial services and in passion-driven, enthusiast categories like automotive, fashion, and sport. I have worked with giants like Subaru, Delta Air Lines, Citibank, Dr Pepper, and Optum as well as startups and founder-run companies.Key Skills:- Brand, marketing, product and messaging strategy- Developing insights from research and data- Creative and communications development- End-to-end customer journey and consumer experience development- Digital delivery, product roadmaps, sprint planning- Cross functional collaboration- Leading, managing and developing teams and partners- Success within high growth and entrepreneurial environments- Strong written, verbal and presentation skills with C-level audiences
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PresidentMcleod MarketingMinneapolis, Mn, Us -
Brand & Experience ConsultantStranger Friend Jan 2024 - PresentMinneapolis, Minnesota, UsHelping companies suspicious of the status quo by establishing powerful brand visions, building great customer experiences, telling better product stories, and creating effective marketing campaigns.[Stranger Friend is a creative collective with clients like NBC Universal, Jason’s Deli, and Friendly’s] -
PresidentRiley Hayes Aug 2021 - Jan 2024Minneapolis, Mn, UsModernized a legacy agency, driving product, process, and culture change. Responsible for P&L, driving revenue growth, maintaining strong and lasting client relationships, and managing a 20+ person full-service agency. During my tenure, the agency won clients like Best Buy, Citibank (the biggest new business win in Riley's 30+ year history), Coloplast, and Smiths Medical.Additionally, led the strategy and insights practice, including fielding qualitative and quantitative research (including ethnographic, survey, focus group, voice of customer interviews, and journey analytics) uncovering meaningful insights and developing into clear journeys and actionable strategic plans.[Riley is an independent full-service agency with clients that include Delta Air Lines, Optum, and 3M] -
Vp, Engagement & DeliveryRiley Hayes Mar 2015 - Aug 2021Minneapolis, Mn, Us -
Director, Account Management & DigitalRiley Hayes May 2013 - Mar 2015Minneapolis, Mn, Us -
FounderFootball Town Jun 2021 - Dec 2023Launched Football Town, a global DTC e-Commerce fashion brand, in the United States, scaled it to profitability within 6 months through effective performance marketing and influencer partnerships, leading to a positive exit event.[Football Town creates high-quality, handmade clothes for soccer fans worldwide] -
Engagement DirectorModern Climate Dec 2010 - May 2013Minneapolis, Mn, UsPartnered with the Executive Team to develop insights and strategies and ensure those were flawlessly executed in the digital space, including apps, websites, and digital ecosystems for clients like Intel, Post-It Notes, and St. Jude Medical.[Modern Climate is an independent, digitally-focused strategic marketing agency] -
Account LeaderCarmichael Lynch May 2008 - Dec 2010Minneapolis, Mn, UsLed the day-to-day strategy, oversaw execution, and managed relationships with internal teams, external clients, and business partners on the $250 million Subaru account while managing a team of four direct reports.[Carmichael Lynch is a famously creative ad agency with clients like Subaru and Harley-Davidson] -
Account SupervisorCircle One Marketing May 2006 - May 2008Norwalk, Ct, UsWorked as an embedded, on-site consultant for Dr Pepper Snapple Group, partnering with agency and client senior leadership to ensure marketing integration across agencies and internal teams in a large, matrixed organization.[Circle One, acquired by Match Marketing Group, is an omnichannel marketing activation agency] -
CopywriterCircle One Marketing Jan 2005 - May 2006Norwalk, Ct, Us -
Account ExecutiveFallon Jun 2003 - Dec 2004Minneapolis, Mn, UsManaged execution of brand advertising campaigns, including broadcast, radio, print, newspaper, and OOH, for BMW, including the 5-Series and X3 launches, and Subway, including the Super Bowl work.[Fallon is a world-renowned ad agency known for campaigns like Arby’s “We got the meats”]
Dan Hoedeman Skills
Dan Hoedeman Education Details
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College Of The Holy Cross -
University Of Sussex -
Loyola High School Of Los Angeles
Frequently Asked Questions about Dan Hoedeman
What company does Dan Hoedeman work for?
Dan Hoedeman works for Mcleod Marketing
What is Dan Hoedeman's role at the current company?
Dan Hoedeman's current role is President.
What is Dan Hoedeman's email address?
Dan Hoedeman's email address is da****@****ital.co
What is Dan Hoedeman's direct phone number?
Dan Hoedeman's direct phone number is +161233*****
What schools did Dan Hoedeman attend?
Dan Hoedeman attended College Of The Holy Cross, University Of Sussex, Loyola High School Of Los Angeles.
What skills is Dan Hoedeman known for?
Dan Hoedeman has skills like Integrated Marketing, Advertising, Digital Marketing, Digital Strategy, Marketing, Account Management, Marketing Communications, Social Media Marketing, Creative Strategy, Social Media, Brand Development, Marketing Strategy.
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