In nearly 20 years of marketing, I’ve seen that the best brands are built with grit, insight, and the kind of human connection that goes beyond data points. Great marketing is about telling stories that matter and creating experiences that resonate with real people – whether they’re called customers or consumers – all while driving results that move the needle. My approach is strategic, data-informed, and relentlessly focused on impact.Right now, I’m ready for my next adventure, where I’ll bring a mix of strategic vision and a human-centered perspective. I know that behind every metric is a person, and behind every trend is an opportunity to make a genuine connection.Here’s what I’ve learned along the way: whether it’s baby shampoo or yes, even hemorrhoid pads at Johnson & Johnson, true success means understanding what people care about. Most recently, as SVP of Marketing at Central Garden & Pet, I led a team of 25 to help homeowners create their own outdoor spaces with grass seed, fertilizers, pesticides, and more.Here’s a highlight: our #FlipTheTurf campaign achieved nearly 4 billion impressions – more than a big number, it was a cultural moment that sparked conversation and change. But what I’m most proud of? Building teams with a shared purpose and drive, where each person knows they’re part of something bigger.Marketing, to me, isn’t about the highs of big wins or the lows of tests that didn’t quite land, but about showing up, taking smart risks, and always keeping the consumer at the heart of it. Sometimes it’s diving deep into analytics; other times, it’s trusting intuition. Always, it’s about crafting a story that sticks.SPECIALTIES+Brand Strategy: Transforming insights into meaningful actions+Brand Building: Reaching consumers with messaging and products that matter+Consumer Insights: Understanding the “why” behind what people do+Digital Marketing: Using technology to efficiently and effectively reach the target audience+Product Development: Crafting solutions that improve lives+Team Building and Development: Driving collaboration and performance+Servant Leadership: Empowering the team by clearing obstacles and recognizing expertiseLooking for a marketing leader who blends strategic acumen with a human touch and a focus on results? Let’s talk. I’m particularly interested in opportunities where I can help write the next chapter of an exceptional brand story.At the end of the day, great marketing is about what you do, how you make people feel, and the impact you leave behind. That’s the kind of marketing I’m here to create.