simpl. Agency is a strategic brand agency on the Gold Coast that works with purpose-driven companies to help them Make More That Just Money®. Central to our mission is a dedicated commitment to transforming ambitious visions into reality. We employ a distinctive methodology that seamlessly integrates brand strategy, design, and technology, unlocking substantial growth opportunities for organisations.Partnering with us goes beyond growth and profits. It’s about crafting a brand… Show more simpl. Agency is a strategic brand agency on the Gold Coast that works with purpose-driven companies to help them Make More That Just Money®. Central to our mission is a dedicated commitment to transforming ambitious visions into reality. We employ a distinctive methodology that seamlessly integrates brand strategy, design, and technology, unlocking substantial growth opportunities for organisations.Partnering with us goes beyond growth and profits. It’s about crafting a brand that embodies a purpose, aligns seamlessly with your mission, resonates deeply with your audience, and empowers you to authentically Make Your Mark®. Show less

As the lead UI/UX designer, I spearheaded the design process for iOS and Android mobile apps, as well as web applications, collaborating closely with cross-functional teams to define project requirements, user flows, and design specifications across multiple platforms. By conducting comprehensive user research, usability testing, and competitor analysis, I gathered invaluable insights to inform design decisions and enhance product usability. Leveraging this data, I developed wireframes,… Show more As the lead UI/UX designer, I spearheaded the design process for iOS and Android mobile apps, as well as web applications, collaborating closely with cross-functional teams to define project requirements, user flows, and design specifications across multiple platforms. By conducting comprehensive user research, usability testing, and competitor analysis, I gathered invaluable insights to inform design decisions and enhance product usability. Leveraging this data, I developed wireframes, prototypes, and visually appealing designs that significantly improved user engagement and satisfaction on both mobile and web platforms. Additionally, I established and maintained design standards, guidelines, and best practices to ensure consistency and usability across iOS, Android, and web applications, while also mentoring junior designers to foster a culture of continuous learning and improvement. Keeping abreast of industry trends and emerging technologies, I integrated relevant innovations into the design process, advocating for user-centered design principles and the importance of user experience within the organisation. Show less

As the founder of Apptivate, I served as the Creative Director and principal creative, overseeing all aspects of creative output for client projects across various project types. In this role, I managed both the creative and digital marketing teams, ensuring seamless collaboration and the delivery of high-quality work. My responsibilities included conceptualising and executing creative strategies, guiding the development of innovative designs for apps, and leading the implementation of… Show more As the founder of Apptivate, I served as the Creative Director and principal creative, overseeing all aspects of creative output for client projects across various project types. In this role, I managed both the creative and digital marketing teams, ensuring seamless collaboration and the delivery of high-quality work. My responsibilities included conceptualising and executing creative strategies, guiding the development of innovative designs for apps, and leading the implementation of effective digital marketing campaigns. Through effective leadership and strategic vision, I played a key role in driving the success and growth of the agency. Show less

In my role as Digital Designer / Creative Director at Sociall, I played a pivotal role in advancing the company's vision by overseeing Sociall's brand identity across all visual platforms. My primary objective was to enhance acquisition and engagement by crafting compelling brand tonality and imagery. Collaborating closely with the Marketing team, I worked to expand Sociall's brand reach on a global scale, targeting key audiences with impactful visual content.

As the Art Director at IMA, I held a pivotal role in ensuring that all creative output, spanning print, digital, content, video, and photography, adhered to brand guidelines, upheld the highest quality standards, and effectively addressed client and customer needs. A significant aspect of my role involved developing and implementing training programs and workshops aimed at educating both employees and clients on best marketing practices across various mediums.In addition to overseeing… Show more As the Art Director at IMA, I held a pivotal role in ensuring that all creative output, spanning print, digital, content, video, and photography, adhered to brand guidelines, upheld the highest quality standards, and effectively addressed client and customer needs. A significant aspect of my role involved developing and implementing training programs and workshops aimed at educating both employees and clients on best marketing practices across various mediums.In addition to overseeing art direction, I led a team of four designers and three digital marketers. Beyond managerial responsibilities, I focused on driving efficiencies within the team, constantly striving for improvement by staying abreast of industry trends and implementing strategies to enhance business profitability. Show less

As the Social Media & Digital Marketing Officer, I spearheaded the production and implementation of comprehensive digital communications campaigns, encompassing social media, search (SEO and SEM), and display marketing. This entailed managing multifaceted projects, from crafting social media strategies to contributing to website design and development, as well as conducting regular analytics and tracking. Through these efforts, I played a pivotal role in bringing UOW’s online brand to… Show more As the Social Media & Digital Marketing Officer, I spearheaded the production and implementation of comprehensive digital communications campaigns, encompassing social media, search (SEO and SEM), and display marketing. This entailed managing multifaceted projects, from crafting social media strategies to contributing to website design and development, as well as conducting regular analytics and tracking. Through these efforts, I played a pivotal role in bringing UOW’s online brand to life.Under the guidance of the Digital Marketing Coordinator, I maintained the consistent application of the UOW visual identity and brand voice across digital platforms. Concurrently, I aligned digital initiatives with the strategic objectives of various internal stakeholders, including the UOW Executive, Faculties, Schools, and Research Groups. Show less

In late 2012, I established Think Design Company in response to a growing demand for innovative and customer-centric marketing solutions in the Illawarra region.Think Design Company emerged as a results-oriented creative agency, specializing in digital marketing services such as website design, search engine optimization (SEO), online lead generation, email marketing, and more. Think Design Co. soon morphed into simpl. Agency, which is still in operation today.

As the Creative Director for the DealsDirect Group, I spearheaded the visual representation of the company's identity online. This dynamic role was deeply people-oriented, encompassing the development of high-level design concepts and collaborating closely with internal clients (BU) to understand their needs. From pitching designs to ensuring alignment with strategic objectives, I was entrusted with the responsibility of maintaining the highest standards for all design and brand work. My focus… Show more As the Creative Director for the DealsDirect Group, I spearheaded the visual representation of the company's identity online. This dynamic role was deeply people-oriented, encompassing the development of high-level design concepts and collaborating closely with internal clients (BU) to understand their needs. From pitching designs to ensuring alignment with strategic objectives, I was entrusted with the responsibility of maintaining the highest standards for all design and brand work. My focus on optimisation was relentless, with a keen eye on driving revenue through impactful visual strategies.Additionally, I led the UI/UX design process for iOS and Android mobile apps, as well as web applications, collaborating with cross-functional teams to define project requirements, user flows, and design specifications. Through comprehensive user research, usability testing, and competitor analysis, I gathered invaluable insights to inform design decisions and enhance product usability across all platforms. Leveraging this data, I developed wireframes, prototypes, and visually appealing designs that significantly improved user engagement and satisfaction on both mobile and web platforms. Furthermore, I established and maintained design standards, guidelines, and best practices to ensure consistency and usability across iOS, Android, and web applications. In a mentoring capacity, I guided junior designers, fostering a culture of continuous learning and improvement. Staying abreast of industry trends, emerging technologies, and design tools, I integrated relevant innovations into the design process, all while advocating for user-centered design principles and the importance of user experience within the organisation. Show less

I served as an instructor in Photography Post-Production & Graphic Design within the creative department at Campbelltown Tafe. This role not only honed my teaching skills but also enriched my abilities as a Creative Director, providing invaluable insights into maximizing individual and group potential.In this capacity, my responsibilities included managing and developing the learning process for students, teaching across a diverse range of subjects and programs, and preparing… Show more I served as an instructor in Photography Post-Production & Graphic Design within the creative department at Campbelltown Tafe. This role not only honed my teaching skills but also enriched my abilities as a Creative Director, providing invaluable insights into maximizing individual and group potential.In this capacity, my responsibilities included managing and developing the learning process for students, teaching across a diverse range of subjects and programs, and preparing high-quality learning and assessment resources aligned with established curriculum standards. Additionally, I actively contributed as a team member on various tasks such as curriculum development, program delivery, and professional development initiatives.I provided support and guidance to students from diverse backgrounds and abilities, implementing tailored support strategies and learning programs as needed. Continuously seeking innovation, I researched, adapted, and developed new learning practices and delivery options to enhance the department's effectiveness in meeting student needs.Furthermore, I managed the delivery of teaching and educational services to industry partners, including assessing training needs, developing training plans, and coordinating program delivery. Contributing to evaluation and continuous improvement processes was integral to my role, as was engaging in regular professional development to enhance my effectiveness as a TAFE teacher. Show less

In my role as Art Director at Web Ink Creative, I assumed a hands-on position overseeing the company's entire visual identity. This encompassed leading creative sessions for client projects, providing consultation on brand development, marketing strategies, and positioning, and personally designing a wide array of assets ranging from websites to business cards.My responsibilities included leading creative sessions to kick-start projects, managing a team of 2+ staff members, and… Show more In my role as Art Director at Web Ink Creative, I assumed a hands-on position overseeing the company's entire visual identity. This encompassed leading creative sessions for client projects, providing consultation on brand development, marketing strategies, and positioning, and personally designing a wide array of assets ranging from websites to business cards.My responsibilities included leading creative sessions to kick-start projects, managing a team of 2+ staff members, and overseeing multiple projects from concept to completion. I established the creative direction for all online services and programs, ensuring quality control over concepts and projects. Additionally, I specialised in website design, covering all stages from wireframing and sitemap creation to final design implementation.Moreover, I played a pivotal role in brand development, from positioning to the creation of all associated assets. Recognising the importance of efficiency, I actively developed strategies to streamline company processes, including client briefing and business procedures. Regular client meetings and ongoing responsibilities rounded out my multifaceted role as Art Director at Web Ink Creative. Show less

As a Graphic Designer at Fairfax Media, my primary responsibility was to design a wide range of editorial graphics, including the front and back pages of the paper, infographics, feature magazine covers, and inside pages. This encompassed creating visually engaging layouts that effectively communicated complex information and captured the attention of readers.For the print edition, I meticulously crafted the layout and design of the newspaper's front and back pages, ensuring they were… Show more As a Graphic Designer at Fairfax Media, my primary responsibility was to design a wide range of editorial graphics, including the front and back pages of the paper, infographics, feature magazine covers, and inside pages. This encompassed creating visually engaging layouts that effectively communicated complex information and captured the attention of readers.For the print edition, I meticulously crafted the layout and design of the newspaper's front and back pages, ensuring they were visually striking while adhering to the editorial guidelines and brand standards of Fairfax Media. Additionally, I designed captivating feature magazine covers that enticed readers and reflected the content's essence.In addition to print design, I also contributed to the creation of digital graphics, adapting editorial content for online platforms and social media channels. This involved translating print layouts into digital formats, optimising graphics for web viewing, and maintaining consistency across various digital channels.Overall, my role at Fairfax Media required a keen eye for design aesthetics, a thorough understanding of editorial requirements, and the ability to produce high-quality visual content that resonated with the audience. Show less