Dan Howald

Dan Howald Email and Phone Number

More Soccer for More Kids in More Communities @ AYSO
Dan Howald's Location
Garrison, New York, United States, United States
Dan Howald's Contact Details
About Dan Howald

Brand and Marketing Communications strategist with 20+ years experience developing results-oriented programs for scores of companies and brands in a variety of consumer and B2B categories.My passion: Tilting the playing field in favor of my clients, through better insights, rigorous positioning, sharper thinking, seeing the world through their prospects eyes, and a conviction that creativity is not limited to the "creative department." My mission: to bridge the gap between the digital-mobile-social-networked, do-it-yourself, check-your-analytics world of "digital marketing" with the old-school timeless truths of strategic rigor and brilliant execution. Yes, the consumer owns the conversation today, and there is more noise than ever, but companies can't lose sight of the substance that sustains brands long after the ephemeral buzz dissipates.Specialties: Classical Marketing insight made relevant to the mobile-digital-social media world. - Integrated Digital & Social Experiences Grounded in Strategic Insight- Branded Content Strategy and Content Creation- Brand Positioning/Repositioning & Communications Strategy- Brand Vision & Architecture- Marketing Plans & Program Development- Brand Activation / Cross-Discipline Project Management- Research interpretation & Actionable Analytics- Ideation Workshops- Proven Team Builder, Nurturer, Manager- Public Speaking & Presentations- Category expertise: CPG; Natural Foods; Toys & Children's Products; Candy/Confections; Hotels/Hospitality; Professional Services (B2B) mktg; Office Technology; Financial Services; Health & Wellness; Destination Marketing; Startups & New Ventures

Dan Howald's Current Company Details
AYSO

Ayso

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More Soccer for More Kids in More Communities
Dan Howald Work Experience Details
  • Ayso
    Director Of Program Implementation
    Ayso Sep 2022 - Present
    Torrance, California, Us
    Facilitate bringing the great game of soccer to more youth players, families, and communities using AYSO's programs, core values, and heritage. We enable player development in a fun, safe, family-friendly, recreational environment.
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  • Ayso
    National Vice President / National Board Of Directors
    Ayso Jun 2018 - Sep 2022
    Torrance, California, Us
    Elected to serve on The AYSO Board of Directors and appointed National Vice President. AYSO Directors provide strategic and operations guidance to the National Staff; work to improve the education and training of AYSO Volunteers; and to develop more and better opportunities for children to participate in a quality youth sports experience where the emphasis is on fun and fairness.
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  • Ayso
    Ayso National Marketing - Volunteer Consultant
    Ayso May 2007 - Jun 2018
    Torrance, California, Us
    Chaired the AYSO National Marketing Commission from May 2007 to the disbanding of the Commission program in October 2015, when my marketing consultation role shifted to a project-based model. As chair, supported the CMO and Marketing staff at AYSO in all aspects of strategic planning and marketing execution. leading a Commission, comprised of eight fellow AYSO volunteers from around the country with various marketing discipline/expertise, which convened monthly. Highlights of term include a refreshed and re-focused positioning of the AYSO brand, executed through design, analysis and application of proprietary and secondary research, external consultancy engagement, communications strategy planning, campaign development, and buy-in by the AYSO National Board of Directors. Project based work under the new task force model included marketing the launch of AYSO's new "Playground" program for players under 4, and crafting a long-term Brand Architecture framework for AYSO, as well as volunteer Marketing Director duties for AYSO's Northeastern US Section.
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  • Ayso
    Area Director, Area 3T
    Ayso Sep 2006 - Dec 2009
    Torrance, California, Us
    Oversaw 18 youth soccer Regions in Westchester, Orange, and Lower Putnam Counties, NY, as well as North Bergen county, NJ. Link between National organization and local volunteers. Area of responsibility includes over 9,000 soccer players between the ages of 4 through 19 and over 3,000 local volunteers. Elected to this volunteer position after serving for 3 years (2003-2006) as Regional Commissioner for local program in Croton-on-Hudson, NY
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  • Sma Nyc
    Director, Digital And Social Media Intelligence
    Sma Nyc Jul 2015 - Present
    New York, Ny, Us
    Responsible for building and leading a full-service digital content & analytics practice for the Agency. Duties include:* Client facing roles on key accounts plus new business* Building and refining a core practice area integrating social media, digital media, emerging technologies, and analytics. Tasks include:* Training teams on best practices* Process development* Content strategies and execution* Action-based analytics/metrics reporting* Identifying platforms and tools to enhance the Awareness-Action-MQL-SQL customer pathways for clients* Integration of social and emerging media into the overall strategic and creative processes.
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  • Scarlet Heifer, Llc
    Principal, Managing Director
    Scarlet Heifer, Llc May 2007 - Dec 2016
    New York, Ny, Us
    Principal, lead strategist and client services director for NY City-based marketing services and branded content development agency. Focused on merging classical branding and strategic marketing perspectives with digital/mobile/social techniques, helping companies of all sizes and business verticals effectively communicate in an increasingly consumer-controlled world of communications. Manage all agency P-L /financials, and business development efforts.
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  • Think 360, Inc.
    Vp, Brand Development
    Think 360, Inc. Oct 2003 - Apr 2007
    Tarrytown, New York, Us
    Helped 5 person promotion startup grow into a full service marketing activation agency with a staff of 20+; organically grew assigned accounts & secured new businessAccounts:Hain Celestial Group - natural foods brands - Terra Chips, Dream, WestSoy, Rosetto, DeBoles, Corporate Portfolio/Multi-Brand Marketing Unilever - specialty foods division - Boursin and Maille brandsDel Monte - infant feeding, pet snacks divisionsJust Born Inc - Mike & Ike, Hot Tamales
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  • Msco
    Vp Director Client Services
    Msco 2002 - 2003
    Us
    Took over client service lead enabling company founder to leverage his skills as author, speaker, and commentator. Heavy B2B and Professional Services focus. Accounts included:Guardian Life InsuranceNational Network of AccountantsMONYStark & StarkGlen GateHobbs Peckham Materials Corp.
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  • Siegel + Gale
    Svp Account Director
    Siegel + Gale 1999 - 2001
    New York, New York , Us
    Cross sold and serviced engagements that migrated from Brand Consulting assignments into Advertising unit for communications strategy, planning, and execution, typically involving 360-degree marketing programs.Accounts included:Marriott Hotels and ResortsRenaissance Hotels and ResortsLehman BrothersDowTom's of Maine
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  • Y&R New York
    Senior Vp Senior Account Director
    Y&R New York 1996 - 1999
    Led interdisciplinary teams within the Y&R Agency network, grew business by extending accounts behind traditional advertising. Accounts includedXeroxKellogg'sMattel/Fisher-PriceThe Central Park Conservancy
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  • Grey Advertising Ny
    Vp Management Supervisor
    Grey Advertising Ny 1995 - 1996
    Account lead on Hasbro Toy Group business encompassing three client company divisions and annual billings of over $35 million. Developed and oversaw account team totaling 12 professionals
  • Waring & Larosa
    Managament Supervisor
    Waring & Larosa 1992 - 1995
    Nurtured and grew Fisher-Price Toys and Juvenile Products divisions, billing $25M+ annually. Maintained client-agency business relationship during transition to Mattel ownership.
  • Fcb/Leber Katz Partners
    Account Executive
    Fcb/Leber Katz Partners 1984 - 1992
    Progressed from entry level print traffic role to Account Supervisor overseeing key agency accounts billing over $30 million collectively. LifeSaversCare*FreeRJR/Nabsico brands

Dan Howald Skills

Brand Development Integrated Marketing Advertising Marketing Marketing Communications Digital Marketing Strategic Planning Strategic Partnerships Strategy Team Building Social Media Marketing Market Planning Management Business Development Strategic Communications Fmcg B2b New Business Development Social Media Copywriting Digital Media Brand Extensions Brand Development Strategy Repositioning Marketing Plan Creation Categorization Strategic Brand Positioning Custom Content Creation B2b Marketing Strategy Collateral Writing Content Development Marketing Analytics Client Relations Skills Written And Oral Presentation Skills

Dan Howald Education Details

  • Hofstra University
    Hofstra University
    Communication Arts
  • Abington High School, Abington Pa
    Abington High School, Abington Pa

Frequently Asked Questions about Dan Howald

What company does Dan Howald work for?

Dan Howald works for Ayso

What is Dan Howald's role at the current company?

Dan Howald's current role is More Soccer for More Kids in More Communities.

What is Dan Howald's email address?

Dan Howald's email address is dh****@****nyc.com

What is Dan Howald's direct phone number?

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What schools did Dan Howald attend?

Dan Howald attended Hofstra University, Abington High School, Abington Pa.

What are some of Dan Howald's interests?

Dan Howald has interest in Politics, Animal Welfare, Children, Arts And Culture.

What skills is Dan Howald known for?

Dan Howald has skills like Brand Development, Integrated Marketing, Advertising, Marketing, Marketing Communications, Digital Marketing, Strategic Planning, Strategic Partnerships, Strategy, Team Building, Social Media Marketing, Market Planning.

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