Brand and Marketing Communications strategist with 20+ years experience developing results-oriented programs for scores of companies and brands in a variety of consumer and B2B categories.My passion: Tilting the playing field in favor of my clients, through better insights, rigorous positioning, sharper thinking, seeing the world through their prospects eyes, and a conviction that creativity is not limited to the "creative department." My mission: to bridge the gap between the digital-mobile-social-networked, do-it-yourself, check-your-analytics world of "digital marketing" with the old-school timeless truths of strategic rigor and brilliant execution. Yes, the consumer owns the conversation today, and there is more noise than ever, but companies can't lose sight of the substance that sustains brands long after the ephemeral buzz dissipates.Specialties: Classical Marketing insight made relevant to the mobile-digital-social media world. - Integrated Digital & Social Experiences Grounded in Strategic Insight- Branded Content Strategy and Content Creation- Brand Positioning/Repositioning & Communications Strategy- Brand Vision & Architecture- Marketing Plans & Program Development- Brand Activation / Cross-Discipline Project Management- Research interpretation & Actionable Analytics- Ideation Workshops- Proven Team Builder, Nurturer, Manager- Public Speaking & Presentations- Category expertise: CPG; Natural Foods; Toys & Children's Products; Candy/Confections; Hotels/Hospitality; Professional Services (B2B) mktg; Office Technology; Financial Services; Health & Wellness; Destination Marketing; Startups & New Ventures
Listed skills include Brand Development, Integrated Marketing, Advertising, Marketing, and 30 others.