Dan Howe Email & Phone Number

Pattison Food Group is one of Western Canada’s largest food & health retailers that includes 295 retail stores across banners such as Save-On-Foods, Urban Fare, Choices Markets, Nature’s Fare, Everything Wine, Nesters and Pure Integrative Pharmacies, together with nine Roth’s Fresh Market stores in Oregon, USA. PFG also owns and operates the More Rewards loyalty program and Western Family private label brand. PFG also operates a significant wholesale/B2B distribution business servicing Western Canadian independent retailers with food and health products, as well as several food manufacturing and processing facilities. Proudly founded and headquartered in Vancouver, BC, PFG is one Western Canada's largest employers with over 30,000 team members. As Chief Marketing Officer I am responsible for supporting each of the business units in driving sales and customer engagement through building strong brands via marketing and loyalty strategies.

Langley, Bc, Ca

Responsible for delivery exceptional value to More Rewards over 3 million households, thanking them for their loyalty to our partners and inspiring them to increase their loyalty. With the increased focus on personalized marketing and driving long term loyalty, More Rewards is very well positioned to leverage its over three million households to help marketers across the country achieve their goals. We are really excited to focus on partner expansion to better leverage our combined data and combined investment to better engage consumers through providing bigger, more emotional rewards.We further leverage the strength of the More Rewards brand to offer additional product and services including a full travel agency (More Rewards Travel) and home, travel, and life insurance (More Rewards Travel)

Langley, Bc, Ca

- Digital Strategies - develop and execute all consumer facing digital strategies including websites, social media, e-commerce, digital merchandising, retail digital screens and social media. - Marketing department: including in-house production department and photo studio with leadership of brand positioning, communication strategies, and execution of all advertising for all brands, Save-On-Foods, Western Family, Urban Fare, PriceSmart, More Rewards. - More Rewards Loyalty department: overseeing the management of More Rewards loyalty program, with 3 million members, 16 retail partners. 49 on-line partners which drives consumer loyalty for the Save On Foods and partner organizations.

Langley, Bc, Ca

- Private Label department: developing overall private label strategies including new product development, retail programs, and marketing strategies. - Marketing department: including in-house production department and photo studio with leadership of brand positioning, communication strategies, research and execution of all advertising for all brands, Save-On-Foods, Western Family, Urban Fare, PriceSmart, More Rewards. - More Rewards Loyalty department: overseeing the management of More Rewards loyalty program, with 3 million members, 16 retail partners. 49 on-line partners which drives consumer loyalty for the Save On Foods and partner organizations. - Communications department: managing corporate and employee communications for 18,000 employees, events, and the customer-service department.

Langley, Bc, Ca

Overall leadership of marketing, loyalty and communications - Marketing department: including brand management, creative department, in-house production department and photo studio with leadership of brand positioning, communication strategies, research and execution of all advertising for all brands, Save-On-Foods, Western Family, Urban Fare, PriceSmart, More Rewards. - More Rewards Loyalty department: overseeing the management of More Rewards loyalty program, with 3 million members, 16 retail partners. 49 on-line partners which drives consumer loyalty for the Save On Foods and partner organizations. - Communications department: managing corporate and employee communications for 20,000 employees, events, and the customer-service department. - Lead corporate strategic planning process, with focus on supporting the launch of e-commerce and delivering world class retail customer service. (2012-2015)

Us

- Led marketing organization for 1,100 restaurants across KFC, Pizza Hut and Taco Bell. - Rebuilt 17 person marketing organization delivering dramatic improvements in people planning metrics, culture, and employee satisfaction. - Developed key organization process to deliver new long term brand strategies to drive improved sales, profit and brand equity.- Led review and hiring of new agency partners including advertising agency, PR agency, media agency and promotional agency which resulted in winning 3 global advertising awards.

Us

• Responsible for 1,200 franchisee restaurants in 21 countries in Europe, including Russia, Germany, Spain, Portugal, Belgium, Poland,• Developed and aligned franchisees to first ever Europe marketing co-op to align countries around a common brand positioning and strategy and joint funding of marketing materials. • Delivered record sales and profit growth• Managed complex Russia joint venture to deliver restructured marketing team, new brand positioning, and improved brand executions delivering significant SSSG • Successfully opened first two Taco Bell locations in Europe

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Toronto, Ontario, Ca