Graduate of Labor Science with a Master in Quality and Environment and Graduate in Management and Business Administration. With over sixteen years experience in multinational companies in consumer goods in different sectors (liquors, tobacco, petfood, pharmaceutical, chemical and relax).Comercial; business development in the territories and customers.Marketing; development and implementation of promotional campaigns. Focus in consumers.Human Resource; management teamsCareer goal: continous professional development to meet my abilities in major companies.Specialities: Sales, marketing and human resources. Features, Large capacity for work, managing teams, managing complexity, organizational, procedural, very analytical and decisive.
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CeoAutónomoBarcelona, Ct, Es
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Sales & Marketing ManagerEuno Commercial Displays Technology S.L Sep 2020 - PresentBarcelona, Cataluña, EspañaReporting to the CEO, we have Europeanized a Chinese SME by creating a commercial policy, rates, collection policy, development of the online presence, campaigns to gain new clients and promotions.Duties:We have become suppliers to the most important clients in the sector.Brand awareness has spread to the point that practically the entire sector knows the brand.The growth in turnover has been exponential and with very significant margins. -
Sales ManagerTesa Tape S.A. Apr 2017 - Mar 2020Barcelona, Cataluña, EspañaSales Manager Middle East Area of Spain (Andorra, Catalonia, Navarra, Aragon, Balearic Islands, Valencian Community, Murcia and Albacete) at tesa tape (Beiersdorf group) Chemical industry dedicated to the manufacture of adhesive solutions,Reporting to the commercial director, leading a team of 6 commercial staff and 2 externalMain objective to develop the business in the channels of: Craftsmen (hardware stores, Deco, Construction), Large Stores (DIY, FOOD & CARRY) and Stationery with a sales volume of € 6M and € 40MFeatures:For 2 consecutive years 2017 - 2018 we achieved the objective established in the growth of 104.2% with a salesperson unsubscribed in 2017 and working blindly for 3 months due to a global computer virus, leaving the company without the server, blocking the system of orders and logistics In 2019 we managed not to decrease being 3 months of medical leave and reduction of commercials. After my reinstatement we managed to recover the business, in Catalonia we reduced the fall from -30% to -8% with a savings in the budget of about € 100,000 in resources, both people and costs. -
Regional Director Retail ChannelPikolin May 2015 - Jun 2016Barcelona, Cataluña, EspañaRegional Management of the Retail channel of Catalonia at PIKOLIN. Furniture and rest sector company. Reporting to the director of the Retail Spain channel, we developed the business in the area of Catalonia, for the brands of the Pikolin group: Bultex, Sema and Sunlay with a team of 4 salespeople and a sales volume of € 6M and € 150M in SpainFeatures:• In 8 months we managed to stop the negative business results in the Region of Catalonia with the recovery of the fall in sales in 2015, maintaining the profit margin and a sustained growth of + 118% in 2016 results.• Implementation of 47 Corners in the distribution channel of specialized stores and points of sale: mattresses and furniture stores.• Recovery of Flex's main partner client in Catalonia with a turnover of € 150K• Scope of the team of 4 sales representatives of the objectives of € 6M.• Analysis of sales by clients, definition of assortment, best sellers and creation of strategic plan for 2015-2016. -
Senior Area Sales Manager. Chemical Company In Bricolage SectorAkzo Nobel Coatings Apr 2013 - Nov 2014Barcelona Y Alrededores, EspañaSales Manager Area for the East Zone Retail Channel (Andorra, Catalonia, Balearic Islands, Valencian Community, Murcia and Almería) in the Division of paints and varnishes (Bruguer, Xyladecor and Hammerite) in AKZO NOBEL COATINGS company of the chemical industry of paints. Reporting to the commercial director, leading a team of 6 salespeople with a sales volume of € 6M.Features:• In 8 months in 2013 we achieved the recovery of the GAP from -13% to + 2% of turnover over the year 2012• In 2014, increases of + 3% in turnover and + 4% in market share, respectively.• Increase of + 8% in profitability.• Expansion of the client portfolio incorporating new ones and recovering 4 important clients due to their volume in the € 200K sector.• Substantial increase in business in key accounts and national purchasing centers such as Ehlis, NCC and Catalonia and the Balearic Islands: Brico Grup and Hiper Centro. -
Area Sales Manager Retail In Chicco (Artsana Spain) Pharmaceutical CompanyArtsana Group Aug 2011 - Sep 2012Barcelona, Cataluña, EspañaRegional Sales Manager East Zone(Andorra, Catalonia, Balearic Islands, Valencian Community, Murcia and Almería) of the Pharmacies Division in ARTSANA SPAIN (formerly CHICCO Española) with the brands CHICCO, CONTROL AND PIC Company of Manufacture and commercialization of products for children, reporting to the commercial director, leading a team of 11 sales staff and two external, with sales volume of € 5.5M in my area and € 52M in SpainI started as regional sales manager for the Infant division and within 4 months I was responsible for both the Infant and Adult divisions.Functions:• Halt the consecutive decline in sales since 2007 (forecast of a drop in the area -15%. Real decrease -2%).• Increase in business in key accounts (in the Hefame and Pharmaceutical Federation cooperatives and groups like G9, Xarxa Farma, Farmunid, Marvimundo, etc).• Creation of the KAM figure to give continuity to the management of key clients, of the business that require their own strategic plan with Oracle operating system• Commercial management and planning point.• 5% increase in market share in distribution and in the client portfolio. -
Field Sales Manager Retail. Health Care Company. In Pets SectorHill'S Pet Nutrition May 2006 - Aug 2011Barcelona, Cataluña, EspañaSales Manager half this national territory (Andorra, Catalonia, Balearic Islands, Valencian Community, Murcia, Almería and half of Andalusia) HILL'S PET NUTRITION (COLGATE PALMOLIVE) reporting to the commercial director and leading a team of 7 territory managers and a GPV developing a business € 7M and in Spain € 36MConsumer sector - pet nutrition division.I started as a territory manager and after a year I was promoted to sales manager for half of Spain in the store channel.Features:• Growth over 20% from 2006 to 2009.• Promotion of sales of own products through distributors obtaining an increase of + 15% in distribution leading a project in cooperation with the largest distributor of the company.• Advice on the definition of new product launch programs.• Introduction and development of a client control computer program. -
Field Marketing And Territory Manager. Tobacco Company In Horeca SectorBritish American Tobacco Nov 2002 - May 2006Barcelona, Cataluña, EspañaField Marketing & Key Account Manager at BRITISH AMERICAN TOBACCO working for the brands LUCKY SRIKE, PALL MALL, KENT, DUNHILL…) reporting initially to the Field Marketing Manager and later to the Regional Sales Manager.I started as Field Marketing responsible for the execution of marketing campaigns in Catalonia and Aragon. And, after two years, I changed position to KAM in the negotiation with the main leisure players in Catalonia and Aragon.Features:• Achievement of 120% of contact objectives in direct and indirect impacts in marketing campaigns.• Successful management of 5 marketing campaigns simultaneously.• Management of a portfolio of 150 selected accounts with a budget of € 600k investment.• Improved branding management in 90% of the main clients.• Reduction of the investment budget by € 150k with the consequent substantial improvement of the company's profits thanks to the downward renegotiation of conditions with clients).• Constant surpassing of objectives (+ 20%) and ROI improvement by (+ 20%) -
Field Marketing And Territory Manager. Drinks In Horeca SectorGonzález Byass Sep 2001 - Nov 2002Barcelona, Cataluña, EspañaField Marketing and Territory Manager at GONZALEZ BYASS Brands: GRANTS, SOBERANO, GRANDPECHER, TÍO PEPE, BODEGAS BERONIA, CABOMAR ...I started as responsible for the reintroduction of the strategic brand of the Soberano company as a mixed drink in leisure establishments. The project was supported by a budget of 6 million euros in 3 years. The mission was the planning, development and implementation of marketing activities. Among the functions were the training and development of the personnel participating in the activities and the management of a client portfolio.Later I was incorporated as a commercial manager in the Gonzalez Byass staff, commercializing all the portfolio products.Features:Modernization of the image Sovereign as a drink for a new generation.Negotiation of key regional distribution agreements.Increase in sales and distribution through the Horeca channel.
Daniel Alvarez Skills
Daniel Alvarez Education Details
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Digital Marketing. Social Selling. E-Commerce -
English Language And Literature, General -
Auditoría SaludExcelent -
New Horizon Barcelona82/100 -
Remarkable -
Ciencias Del Trabajo -
Relaciones Laborales
Frequently Asked Questions about Daniel Alvarez
What company does Daniel Alvarez work for?
Daniel Alvarez works for Autónomo
What is Daniel Alvarez's role at the current company?
Daniel Alvarez's current role is CEO.
What schools did Daniel Alvarez attend?
Daniel Alvarez attended Eae Business School, Inesdi Digital Business School, Esade Business School, Auditoría Salud, New Horizon Barcelona, Universitat Autònoma De Barcelona, Universitat Rovira I Virgili, Universitat Rovira I Virgili.
What skills is Daniel Alvarez known for?
Daniel Alvarez has skills like Marketing, Plan De Marketing, Publicidad.
Who are Daniel Alvarez's colleagues?
Daniel Alvarez's colleagues are Xiaofen Tan, Vicente Mollejo Hernández, Toni Mateos Gálvez, Yanping Tan, Francisco Juárez Jiménez, Daniel Álvarez González, Yinfu Bao.
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