At Vibra Media, my role as a Digital PR Executive centers on enhancing our content quality and operational efficiency through the development of new Writing SOPs and leading cross-departmental training initiatives. My expertise in media relations has been pivotal in managing high-priority tasks and improving workflows, which has substantially contributed to our agency efficiency.Previously, at Search Intelligence Ltd, I honed my skills in creative ideation and press release composition, while cultivating strong media relationships to secure impactful coverage for our clients. With a proven track record in leading teams, I thrive on organising workflows and implementing systems that streamline productivity, like the comprehensive CRM I built using Notion. My career began in graphic design, where I honed my ability to turn client visions into visually compelling branding and marketing materials. This journey has given me a strong foundation in both creative execution and strategic management, which I now apply to digital PR and content creation.