Dani Howell Email & Phone Number

Lacey, Washington, Us

Grand Rapids, Michigan, Us

• Develop a proven process for managing and operating Madcap eCommerce and digital marketing strategies• Lead go-to-market strategies for new coffees and merchandise• Collaborate with cross-departmental teams and third parties to implement needed B2B and D2C website changes based on analytics and customer surveys• Own and program all B2B and DTC email marketing, in accordance with editorial calendar • Own and benchmark key digital marketing functions: SEO, SEM, affiliate marketing, and digital campaigns• Collect and manage all data from relevant platforms, including Google Analytics, Action Network, social and email platforms• Support other departments with technology needs, data requests, and synthesizing data for actionable solutions• Maintain data hygiene with list cleaning to ensure high-quality and reliable data• Create Standard Operating Procedures for all aspects of position• Merchandising and product management for DTC and B2B portals• Grow existing CRM database, expand email distribution list, and manage CRM database• Day-to-day administration, merchandising, and operation of Madcap Coffee's DTC and B2B websites and social media channels• Partner with Marketing, Sales, and Developer teams to implement iterative changes, updates, and upgrades to Madcap’s UX, eCommerce experience, and general web shopping experience• Partner closely with Operations and Marketing teams to implement site promotions, best practices for order fulfillment, and email trigger campaigns

Boca Raton, Florida, Us

• Research and develop SEO keywords to optimize current content • Analyze email, editorial, and e-commerce metrics to determine future content and communications• Create and manage email lists and segments to target customers likely to convert with personalized content• Report, track, and analyze campaign performance, proving success in strategies and ROI• Design and implement A/B tests that increase open and click-through rates

Boca Raton, Florida, Us

• Write engaging, on-brand articles for both content- and e-commerce-driven sites, including Design Milk, Kaufmann Mercantile, and AHALife• Manage two lifestyle blogs, The Good Guide and Field Notes• Develop weekly+ emails for Adorn Milk, Kaufmann Mercantile, and AHALife, including writing, editing, and QAing subject lines, preheaders, and content• Design creative, on-brand website homepage graphics that align with marketing goals and themes• Edit, manage, and approve topics for freelance writers• Analyze key Google Analytics metrics to help develop engaging, on-trend content topics to drive e-commerce sales through biweekly posts• Collaborate with teammates across marketing, finance, design, and customer service departments to develop well-written, on-brand copy throughout company

Tempe, Az, Us

• Developed custom branding for 18-22 customers per week, crafting authentic copy and branded assets to accurately represent customers to their online audience• Created influential content to convey personalized customer stories across websites and social media platforms for a range of verticals, including health and wellness, food and beverage, education, and automotive• Identified common teamwide writing errors and designed monthly grammar and style workshops to address those trends• Facilitated communication between Creative Operations and Content teams to ensure consistent, accurate representation of customer brand, voice, and areas of focus• Trained new-hire classes on grammar, company style, and job processes to drive consistent work quality • Maximized team efficiency by piloting new workflow strategies that were implemented on the team, increasing throughput and improving assets accuracy

Tempe, Az, Us

• Managed social media for a portfolio of 100+ businesses, driving brand awareness and online engagement • Created social media content for customers across verticals to increase positive online word of mouth• Designed and implemented social media marketing strategies on Facebook, Twitter, and Instagram• Analyzed engagement metrics to find areas of improvement, hone in on skills, and increase online engagement• Improved and maintained customer reputations by responding to online reviews

• Wrote a weekly column with consistent voice and style to drive website engagement• Composed essays based on assigned topics relating to pop culture, current events, and personal narratives• Crafted engaging articles based off poll results

• Edited base copies in accordance with all guidelines and requirements• Proofread copy for proper grammar, style, and usage• Worked on advertisements for a regional restaurant franchise

Bowling Green, Oh, Us

• Primary course instructor for 2 levels of freshmen composition• Organized and facilitated classroom lessons, activities, and presentations• Developed and designed curriculum to supporting a research-led, scholarly approach to student learning• Contributed to the development of teaching materials to ensure content and methods of delivery met learning objectives• Incorporated multimedia into everyday instruction

Bachelor Of Science, Education, Integrated Language Arts

Master’S Degree, English