Daniela Motta

Daniela Motta Email and Phone Number

Estrategista de Dados (Data Product Manager) @ Hotmart
belo horizonte, minas gerais, brazil
Daniela Motta's Location
Rio de Janeiro, Rio de Janeiro, Brazil, Brazil
About Daniela Motta

With a degree in Information Systems from UFF and a postgraduate degree in Data Science and Big Data from PUC, I have over seven years' experience in the data field. Throughout my career, I have worked in Database, Market Intelligence, Advanced Analytics and Leads teams. I am passionate about the power of data and believe that it can empower professionals in any field.With a solid background in analytics and data engineering projects, I have developed a range of technical skills, such as SQL, cloud computing, Python, Pandas, ETL and DAX. I have experience with various tools, including PowerBI, Jira, JupyterNotebooks, Trello, GCP tools and AWS tools.In addition to my technical skills, I possess some soft skills, including teamwork, empathetic listening, attention to detail and analytical thinking. I enjoy working collaboratively with business and technical teams to facilitate the use, exploration and interpretation of data.

Daniela Motta's Current Company Details
Hotmart

Hotmart

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Estrategista de Dados (Data Product Manager)
belo horizonte, minas gerais, brazil
Website:
hotmart.com
Employees:
12084
Daniela Motta Work Experience Details
  • Hotmart
    Estrategista De Dados (Data Product Manager)
    Hotmart
  • Hotmart
    Senior Data Analyst
    Hotmart Jul 2023 - Present
    I work in the Leads area and have the challenge of increasing the number of qualified leads so that Sales can act optimally. I lead innovation projects and the discovery of new functionalities for the internal lead qualification tool.Activities:Leading projects and partnering with the sales area to increase the quality of leads generatedFacilitating communication between technical teams and the client areaProviding technical guidance to the Discovery teamWriting stories and tasks in JiraImproving and mapping internal processesWebscrapers and crawlers to capture relevant data using PythonAd hoc analysis in SQL and data visualization in Power BI
  • Amazon
    Senior Data Analyst
    Amazon Aug 2022 - Jul 2023
    Remote
    I worked in the Leads area with the main objective of optimizing the existing processes for obtaining and qualifying leads. Activities:Data enrichment and manipulation with internal and external sources, using Python/Pandas in Jupyter NotebooksCreation of webscraping and crawlers to obtain relevant dataAd hoc analysis using advanced SQL in RedshiftAutomating data flows in Python, Datanet and SQL Mapping, analyzing and refining processes in order to optimize and document them Building a wiki with the area's main points to answer recurring questions and document standard operating procedures (SOPs)
  • Globo
    Data Product Owner Ii
    Globo Jun 2021 - Aug 2022
    Remote
    I managed advanced analytics projects and products that brought a vision of data and intelligence to operational areas far from technology. The challenges were to structure datalakes with data from each area, raise requirements and apply predictive machine learning models with the aim of reducing operating costs. Activities:Supporting Coordination in defining and prioritizing stories.Managing backlogs for multiple teams of engineers and data scientists using the agile methodology in various AI and Big Data projects.Requirements gathering with the client, discovery sessions for analytics solutions and definition of the data pipeline architecture.Facilitating communication between technical teams and the client area.ETL processes using Python and Google Cloud Platform toolsTraining to spread the use of self-service BI and GCP tools in the company (Power BI, BigQuery, Dataprep).
  • Globo
    Data Product Owner I
    Globo Oct 2020 - May 2021
    Remote
    I managed advanced analytics projects and products that brought a vision of data and intelligence to operational areas far from technology. The challenges were to structure datalakes with data from each area, raise requirements and apply predictive machine learning models with the aim of reducing operating costs. Activities:Supporting Coordination in defining and prioritizing stories.Managing backlogs for multiple teams of engineers and data scientists using the agile methodology in various AI and Big Data projects.Requirements gathering with the client, discovery sessions for analytics solutions and definition of the data pipeline architecture.Facilitating communication between technical teams and the client area.ETL processes using Python and Google Cloud Platform toolsTraining to spread the use of self-service BI and GCP tools in the company (Power BI, BigQuery, Dataprep).
  • Globo
    Market Intelligence Analyst I
    Globo Feb 2020 - Oct 2020
    Rio De Janeiro, Brasil
    Automating reports using pyhton and bash scriptsDashboard development in Power BI, gateway configurationData extraction and manipulation (AWS environment and SQL language)ETL processes and datalake creation (Python and PySpark)Market studies and analysis with Pay TV and Digital metrics
  • Globosat
    Market Intelligence Assistant Iii
    Globosat Apr 2019 - Jan 2020
    Rio De Janeiro E Região, Brasil
    Automating reports using pyhton and bash scriptsDashboard development in Power BI, gateway configurationData extraction and manipulation (AWS environment and SQL language)ETL processes and datalake creation (Python and PySpark)Market studies and analysis with Pay TV and Digital metrics
  • Globo.Com
    Estagiária Projetos De Banco De Dados
    Globo.Com Aug 2018 - Apr 2019
    Rio De Janeiro E Região, Brasil
    ● Acompanhamento e suporte aos desenvolvedores● Extração de relatórios● Criação de queries, procedures e scripts em bash Bancos: Oracle, MySQL, MongoDB e Redis

Daniela Motta Education Details

Frequently Asked Questions about Daniela Motta

What company does Daniela Motta work for?

Daniela Motta works for Hotmart

What is Daniela Motta's role at the current company?

Daniela Motta's current role is Estrategista de Dados (Data Product Manager).

What schools did Daniela Motta attend?

Daniela Motta attended Universidade Federal Fluminense, Pontifícia Universidade Católica De Minas Gerais.

Who are Daniela Motta's colleagues?

Daniela Motta's colleagues are Branco Elias, Istefany Silva, Henrique Freire, Lidiany Mendonça, Arnold Undefined, William Pereira, Bruno Vasconcelos Brunão Martins.

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