Dani Moubayed Email & Phone Number

Chicago, IL, US

Chicago, IL, US

• Brad’s Deals has a team of editors that helps users find great deals online and shop smarter. Brad’s is overhauling its infrastructure and building a marketplace to grow our content, user base and partnerships at scale.
• Lead the strategy and development to expand content at scale via automation, AI and external integrations in collaboration engineering, design, data science, marketing, and content management teams
• Led the strategic effort to redefine and modernize our value proposition to users by defining a new information hierarchy and overhauling our content management system, website and native apps
• Lead development of the company’s roadmap across 5 engineering teams and all product initiatives with business and product executives (includes B2C, B2B and internal products)
• Managed web experimentation, focusing on personalization
• Led the evaluation and implementation of all product analytics tools; fulfill product analytics requests and training

Chicago, IL, US

Chicago, IL, US

• Edited hundreds of essays for college applicants on tight timelines; led clients through entire process from ideation and outlining to final revisions; consistently requested by previous clients.
• Consulted startup company in industry on essays, strategy, and business development.

Northbrook, IL, US

A selective rotational program to build versatile leaders through cross-functional experience in 3 departments.

Northbrook, IL, US

• LDP 3rd Rotation
• Led and assisted in designing and implementing field experiments on the customer experience. Identified and consulted on best practices, processes, resources, and stakeholders for implementing experiments using easier.
• Managed research, design, messaging, and data analysis for surveys, focus studies, and experiments; conducted market research.
• Managed processes and approvals for technology solutions, estimates, and change management approach in light of business constraints and risks. Developed change management plans and materials.
• Assisted in managing development of high-profile product.

Northbrook, IL, US

• LDP 2nd Rotation
• Managed a development program for high-potential claims adjusters, planned multi-day leadership conferences, and guided regional leaders in executing workshops to retain and develop potential leaders.
• Initiated and managed development of a technology platform to automate the program’s curriculum and communications, and improve reporting capabilities.
• Built an interactive reporting tool for adjuster training workshops to improve content and delivery.

Northbrook, IL, US

• LDP 1st Rotation
• Managed development of branding guidelines for the 89th most valuable U.S. brand, including initiating and leading the development of the Allstate Brand Usage guidelines. Managed branding, naming, and logo development.
• Led research and implementation of a customizable video distribution platform for agency offices; managed supplier procurement process and partnerships to develop platform.
• Managed content creation and launch of the internal Allstate brand website.
• Conducted market research to inform positioning and strategy.
• Managed design, development, and streamlining of employee communications.

• Integral member in the planning and fundraising of “An Evening Honoring Stella McCartney,” generating over $1.6 million
• Designed and conducted research project on donor levels of previous years to inform FY15 campaign
• Researched, developed, and implemented benefits for donors from each of Lincoln Center’s residing constituents; managed relationships with donors and constituents

• Conducted research on how consumer engagement in communications stimuli impact behavioral change
• Created a framework of consumer engagement with the executive director and authored a report to advise the marketing initiatives of businesses

New York, NY, US

• Oversaw creation of bimonthly newsletter promoting business engagement at the United Nations
• Developed social media platform to publicize the benefits of globally engaged companies
• Conducted research for policy statements; composed news articles and summarized reports for website