• Innovative senior Marketing professional with 12+years Digital Marketing, Offline Marketing, and Corporate Communications experience and a track record of building high growth brands across a diversity of Direct to Consumer sectors, including Finance, Sustainability and Education. Dynamic high level operator, customer centric, highly analytical, results and ROI focused, with substantial achievements of delivering consistent high end growth to date.• Experience of leading start-ups, private equity backed turnarounds, including management of aspects of Communications, Direct Marketing, Digital Marketing, Website Conversion Optimisation, CRM, and Operations.• Creation and management of sophisticated Direct Marketing, Digital Marketing and Brand Marketing programmes for Customer Acquisition, Customer Retention, Customer Loyalty, Web Traffic and Lead Generation.• Highly experienced in development and exploitation of multi-channel Online Marketing programmes; Pay Per Click (PPC), Search Engine Optimisation (SEO), Affiliate, Affinity, Online Display, Social Media, mobile and PR.• Experience in leading teams and business growth.• Track record of delivering market leading ROI and profitable performance within high volume direct response marketing led businesses.• Strategic planning skills and significant P&L exposure.• Persuasive management and leadership skills, building, developing and inspiring direct and digital teams.• Development of complex data profiling and data segmentation programmes across Membership and Prospect databases (10,000+) using Salesforce and Web Analytics platforms.• Management of Strategic and Affinity Partnerships, Agency business relationships, and optimising ROI & marketing budgets.