General Manager
CurrentOperations General Manager in the national Fundraising Department ensuring strategic objectives and financial/non-financial targets are aligned whilst challenging operations in optimising their performance. This requires a focus on: strategic portfolio business planning, the development and implementation of fundraising plans, operational budgeting maximising ROI and rolling forecasting and reporting, to enable the achievement of strategic goalsKey achievements include:• Built and delivered the Planning and Performance Operations team in The Salvation Army (TSA). Through operational reviews, this team has grown from four members in 2019, to over 40 people at times of major appeals, with a significant annual budget, whilst also representing a positive return on investment • Successful project sponsor of the “One CRM” project for Fundraising with our Technology Partner - Blackbaud. A digital transformation project focused on one standard supporter journey and improving the supporter experience for TSA, which was delivered on time, in scope and under budget. Direct benefits of this project included a positive ROI, a short payback period, with a revenue uplift and efficiency savings • Developed and embedded a National Performance Framework (NPF) for the Fundraising department of TSA. The NPF enables senior leaders and the executive to make effective data-based decisions, whilst ensuring TSA’s Planning, Operations and Governance are compliant and efficient • Fundraising 4-year Strategy – development and delivery of five Fundraising strategies, promoting sustainability and revenue growth, diversifying the donor base and casting a vision for the broader fundraising organisation• Fundraising Data Project and Business Rules – these rules will resolve the systemic and long-term data issues within Fundraising, resulting in streamlined and effective delivery of data