Dani Allica Email & Phone Number

Melbourne, Australia

Working at a high level with Govt, Private Enterprise and NFPs to reshape their CRM & ERP systems encouraging best data practices. Our services allow clients to analyse and market to contacts at a customised level, minimising wastage in campaigns and ensuring a higher yield on leads. Data Services include;• Database Consulting• Data Quality o Data Cleanse o Data Consolidation o Data Verification o Data Enhancement• Database builds (or finding like-for like records)• Data Segmentation and Profiling• Data Reporting and Analytics• Data Migrations• Single View of data / Data Lake solutions• Loyalty and Communication services• Donations and Survey processingWe offer the flexibility of selecting specific or full end-end suite of data services.My role is to support the client as first point of contact - right through to supporting the facilitation of Data Projects with our Operations Team. I find it incredibly rewarding being able to assist both Not-For-Profit, Private Enterprise and Government industries resolve their data challenges. I get to work with some great people across multiple industries and find it personally fulfilling knowing we made a positive impact.

Melbourne, Australia

MOBIPOST™ (part of the Global MessageMedia group), is a leading bulk MMS and bulk SMS enterprise messaging platform & mobile communications gateway. Encompassing SMS, MMS, and Email, MOBIPOST™ is a complete, one-stop mobile marketing and digital communications platform servicing the fitness, retail, automotive, hospitality, real estate and agency industries.⇨ RESPONSIBILITIES ★ Management of Key Accounts at MOBIPOST across Australia and New Zealand. o Maintain and grow the volume of MMS/SMS sends by clients which is the source of revenue generationo Work with clients to architect integration solutions of CRM and multiple digital communication platformso Up-sell usage by working with clients to create marketing campaigns (brainstorming promotion, brief-writing, artwork creation, copy-writing, database management and publishing of promotions)o Product & Sales Presentations to small and large groups (including expos & partner summits)o Product Demonstrations to small & large groups including on-boarding of clientso Up-sell usage & streamline on-boarding through creation of marketing and training collateral (video's, proprietary guides, message samples and sales tools) o Case study creation for blog postso Organise and attend key client and supplier functions, Expos, and competitions o Sales (new client and up-selling of products)★ Product innovation and upgradeso Plan, lead and manage product upgrade projects, from scope & design, testing, to implementation and migration, working closely with IT teams and clients.

Sunbury

Goona Warra is one of Victoria’s oldest wineries, and a venue for Corporate and Wedding events. Initially brought in to ‘book weddings’, role grew to encompass general management of the venue. Fully utilising past experiences from prior Event Management, food & wine knowledge, photography and live music booking, was able to book both short & long term weddings – as well as re-establish the reputation of the venue. ⇨ RESPONSIBILITIES ★ Branding and Product/Services Packaging o Review and improve product and service offerings at Vineyard, from menu items to décor, with a focus on wedding and private functions. o Identified new demographic for weddings, private functions, corporate functions, cocktail, dining, meetings, and branded accordingly. ★ Marketing o Design and organise marketing collaterals including logos, business cards, brochures, packaged brochures, flyers, menuso Digital marketing on through website (copywriting and content updates), social media channels, and online listings and paid placements. o Offline media buying and planning marketing through targeted prints and magazines and local radio.o Run events and famils with local councils including music festivals.★ Event planning and management o Planning & co-ordination of entire weddings and functions from initial consultation to delivery of function★ Operations o Staff hiring, training and rostering o Administration including creation and implementation of processes, cash reconciliation & bankingo Stock management and purchasing★ Saleso Wedding saleso Private & corporate functionso Restaurant bookings

Melbourne

Young and Jackson (owned by ALH) is Melbourne’s most Iconic pub and home of “Chloe” – 5 bars with 2 restaurants, and 6 ‘functions’ rooms. Took a 'tired' and half-filled pub and successfully refitted and packaged it as a reputable establishment for Dining, private and corporate functions (including weddings)… resulting in consistently filled function space, atmospheric and quality bars – and with a better quality customer.⇨ RESPONSIBILITIES ★ Business re-branding strategy o Identify new opportunities and target markets to formulate strategic brand directions o Targeting Melbourne events for bars, historic ties (Defence forces), Corporate & Private function markets and renovated venue including adding new function rooms, features and price points.o Undertake activities to create a respectable brand image (Beer & Wine tastings & degustations, Historic tours, comedy & live music offerings, total event management)★ Develop new product lines and service offerings o Introduced and continuous improvement to new product lines including new function packages and menus, weekly live music, boutique wine, beer & cider products, and renovation of space and décor.★ Planning and Executing Online and Offline Marketing Activities o Design and develop sales collaterals such as posters, flyers, passes, drink cards, postcards, Function packages / catalogues, and newsletters. o Created a digital online presence through SEO, website copy and design optimisation, backlinks, web analytics, Adwords and priority-paid listings on online directories. o Strategic media buying: ad placements on publications such as Melbourne dining and live music booklets. ★ Function Sales and Client Services Management for Weddings, Corporate Functions & Events o Sales of the function room: consultation, planning, budgets and contract writing and supplier booking.

Kensington Vic

Brought in approximately 5 new clients per week and serviced existing base, seeing sales growth & improved customer relationship.