Achievements: Drove a 550% increase in brand awareness, reaching 23.6 million people. Propelled audience engagement by 567%, adding 3.5 million interactions. Boosted conversion rates by 52% and lifted average order value by 40% to $49. Elevated website engagement by 50%, increasing from 45% to 65%. Achieved 62.5% revenue growth, increasing from $8,000 to $13,000/Day. Raised EMV score from 0 to 1.1 million. Slashed abandoned cart rate by 423%, improving from 1/180 to 1/762. Reduced abandoned checkout rate by 454%, enhancing from 1/150 to 1/682.Strategic Planning and Leadership: Engineered marketing and branding strategies aligned with RDX's business objectives. Directed the marketing team to align efforts with corporate goals and foster innovation. Defined and implemented KPIs and metrics to measure marketing effectiveness and ROI.Campaign Development and Execution: Led integrated marketing campaigns across digital platforms, social media, and events. Crafted compelling content to effectively communicate RDX's value proposition. Orchestrated timely delivery of campaign assets and optimized strategies based on data insights.Brand Management and Positioning: Managed and protected the RDX brand across all touchpoints. Developed and enforced brand guidelines to maintain brand integrity. Identified and leveraged brand differentiation opportunities to enhance brand image.Market Research and Analysis: Conducted comprehensive market research and competitive analysis. Monitored industry trends and translated insights into actionable growth recommendations.Cross-Functional Collaboration and Stakeholder Engagement: Collaborated with sales, product management, and customer service teams. Liaised between marketing and other departments to ensure cohesive efforts. Cultivated strong relationships with external partners, news and sports agencies, and vendors.

As the Director of Client Services, Planning, and Operations at ECHO Digital (Pvt) Ltd., I oversee a diverse portfolio of international and local clients, immersing myself in the dynamic landscape of Digital Advertising. My role encompasses:-Conceptualizing, developing, communicating, and executing 360-degree digital strategic initiatives for our entire client base, ensuring alignment with their objectives.-Crafting brand and corporate strategies, along with driving brand-building activities, while developing creative roadmaps and route plans tailored to each client's unique needs.-Cultivating robust strategic and business relationships to identify new opportunities and foster organic business growth, serving as a pivotal liaison between clients and our agency.-Providing leadership to the Client Services Team, overseeing recruitment, training, and performance assessment to ensure optimal team effectiveness.-Delivering projects within scope, budget, and brand objectives, with a focus on strategic consulting and the development of business plans.-Assuming accountability for project delivery and profitability, while providing leadership and motivation to drive exceptional team performance.-Spearheading the formulation and implementation of offline and online media and PR plans, developing integrated marketing solutions across various mediums.-Establishing organizational structures, particularly SOPs, to streamline operational and functional processes, thereby enhancing business efficiency and driving revenue growth.In addition, I am entrusted with managing profitability and driving revenue growth for both ECHO and RIPPLE PR, reflecting my commitment to delivering tangible results and fostering sustained business success.

Managing Brands of Pakistan's leading Furniture Company with 28 outlets across Pakistan. Managing Portfolio: Kitchens, Doors, Wardrobe and Appliances • Prioritizing a complex workload• Designing Annual Marketing Calendar• Designing and Implementing Both ATL and BTL campaigns• Developments in Corporate merchandise• Handling Corporate Exhibitions• Conceptualizing and developing marketing supporting materials• Developing Catalogs• Documentary making • Industry Analysis (Advertising trends in Corporate industry)• Brand Health Analysis ( P2P, Gaps & Opportunities , SWOT)• Vendor Management (Selection, Negotiation, Quarterly Evaluation )• Managing making strategy for Digital Media (Facebook, twitter , Instagram, websites, GDN and Bloggers)• Aligning organization strategy with the brand strategy. • Successfully planned and managed new launches, promotions, activation, events.• Coordinated 05 TVCs and other 360 campaigns.• Coordination with national teams on regional initiatives• Collaborating with creative studios, agencies and vendors to develop marketing collateral from concept to final execution• Portfolio management to ensure strategic-balance between all the “brands”.• Turned insights into successful marketing initiatives. • Customer segmentation by aligning Choices Drivers, Socio-Economic factors and Price point.- 32% YOY sales growth from 2014 to 2016- 55% Volume increase in last 2 years.- Effective marketing spent < 4% with complete 360 communications for the CategoryProduct Launches:-Italian Design kitchen launches - Khi/Lhe/Isd-Raumplus Wardrobe Launch-Kitchen Appliances LaunchDealership Launch:-Hyderabad Full scale Outlet-Larkana Full scale Outlet-Malir Full scale outletMall Outlet Launch:-Dolmen Mall Clifton-Lucky One Mall (In Process)Training's:-Business EXCELerator Class- A Microsoft Excel Program-Corporate Email and Time Management Program-Effective Team Building

Responsible for managing the marketing of Indus Motors (complete portfolio), Sanofi Aventis (complete portfolio) and lawrencepur (Male Fashion Brand) and achieve business objectives by delivering growth in following areas• Advertising, PR, Activation and BTL• Competitive/pricing analysis, marketing research and market surveys• Category planning and strategy development• New product development and product launches• Budgets planning and development of Key Execution Calendar and roll outWorking on brand strategies, corporate strategies, brand building activities, market research, and campaign brain storming, and developing the creative roadmap and route plan for the client.Build strong strategic and business relationships in order to identify new opportunities and organically grow business from existing clients.Leading/Managing the Team, the role provides the bridge between the client and the agency, representing the client to the agency and vice versa. Accountable for delivery and profitability and provide the team leadership within the agency via a full understanding of the process and to co-ordinate motivate and inspire teams to deliver. Have an impact on new business via team leadership of credentials and pitch presentations

The relative working profile includes dealing with local & International FMCG’s. I am extensively exposed to a progressive platform of managing advertising, creative communication, brand strategy and marketing and media platforms. Working on brand strategies, brand building activities, market research, campaign brain storming, and developing the creative roadmap and route plan for the clientsWorking closely in developing the creative concepts and executionPlanning - creative communication and the touch pointsMedia management/planning and Media Monitoring of the clientsRelationship management with client and mediaMedia monitoring and analysis of competitionBrand Activation Idea generation to implementationEvent Planning and Event Management for the clientsWorking with the creative managers and art director for campaign implementationInitiating and handling client’s different form of researches qualitative and quantitative – in-home, focus groups, one – to –one, and questionnaire’s Developing of research briefs for the research agency & moderatorsDeveloping stimuli materials for the research agencyWell-equipped with the various research tools, techniques and the methodologies which should be applied to gauge sales trends, new product development or new initiativesWorking closely with all clients on consumer surveys, telephonic interviews, mail surveys, focus group discussion, and advertising testing.Planning and implementation of CSR (Corporate Social Responsibility) campaigns and activations for my clients

Worked on BAT Trade, Habib Masala Category, Albero and Castrol complete portfolioJOB SUMMARYMy working profile includes dealing with local & International clients. I am extensively exposed to a progressive platform of managing advertising, creative communication, brand strategy and marketing and media platforms.PROJECTS & KEY ACHIEVEMENTS1.Castrol - Worked closely on Castrol mainly on ACTIV 4T , CRB, GTX, MAGNATEC as well as 2 Major TVC's with Baber Shaikh2.HOM Masala Category – worked on Curry King Campaign’s 3 TVC’s with Director Rizwan Malik3.Cuddleez Packaging4.British American Tobaccos: better known in Pakistan as Pakistan Tobacco Company: I was extensively involved in handling their trade advertising for almost all brands majorly Dunhill.ESSENTIAL FUNCTIONS & RESPONSIBILITIESIn all the above mentioned projects, my main focus and then hit points are:-Working on brand strategies, brand building activities, market research, campaign brain storming, and developing the creative roadmap and route plan for the clients.-Working closely in developing the creative concepts and execution.-Planning - creative communication and the touch points.-Media management/planning.-Relationship management with client and vendors.-Idea generation to implementation for Brand campaigns.-Working with the creative managers and art director for campaign implementation.-Initiating and handling client’s different form of researches qualitative and quantitative – in-home, focus groups, one – to –one, and questionnaires.-Working closely with all clients on consumer surveys, focus group discussion, and advertising testing.

JOB SUMMARYProvided high quality marketing expertise and services to clients. Display a high level of public relations, marketing, communication and coordination skills for the organization, incorporating the ability to liaise and consult effectively with personnel at all levels, within and external to the organization and the ability to prepare and present quality written material.ESSENTIAL FUNCTIONS & RESPONSIBILITIES1* Coordinate work flow2* Update and chase delegated tasks to ensure progress to deadlinesKEY ACCOUNT ACHIEVEMENTS1- Image building event of National Bank Pakistan President Syed Ali Raza at Karachi Press Club.2- Handling of Deaf Education & Welfare Association (DEWA) CSR account for their new magazine launch.3- Provide PR support to Qubee.4- Facilitate Pakistan Air Line Pilots' Association (PALPA) with their PR strategies and client services.5- Provide Client Services to National Bank of Pakistan.6- Have been a major team player in the marketing team of Mohatta Palace’s series of lecture events.ORGANIZATIONAL RELATIONSHIP1. Accountable to Chief Executive Officer for all phases of activities.2. Advise, consult and coordinate with:3. Operations Manager4. Marketing Manager5. Content Manager6. Manager Human Resources7 Sales & Marketing Manager