- Managing in pre, production & post production phase.- Content Strategy and Creation: Produce engaging content creation across various social platforms.- 360 marketing & branding- Digital content & campaign Ideation & development of new Intellectual Property (IP) that resonates with the targeted audience.- Collaborating with cross-functional teams to develop unique storylines, characters, and worlds that captivate audiences. - Acting as a vital bridge between the creative team and marketing department to ensure alignment of content with overarching marketing strategies.- Working closely with external agencies and internal teams to ensure consistent branding across all touch points.- Cultivate relationships with key casts/influencers and strategic partners to expand the reach during campaign period.***Projects: 1. Legenda Puteri Qaseh - https://www.youtube.com/watch?v=BL0046kn7ZE&t=21s2. FYP: Famili Yang Popular - https://www.youtube.com/watch?v=dt5XYQGhCSI3. The Cadets - https://www.youtube.com/watch?v=goG6O1D22SM&t=10s Digital Content 1. https://www.tiktok.com/@astroceria/video/73111572614459752982. https://www.tiktok.com/@astroceria/video/73142257799261094413. https://www.tiktok.com/@astroceria/video/73168115230563238414. https://www.tiktok.com/@astroceria/video/7319774005513178370

- Strategize content based on 'Shoppertainment' landscape on Lazada livestreaming apps.- Work closely with cross-function teams – product managers (SKU selections), commercial, creative, traffic to ensure end to end implementation of initiatives and programs to identify opportunities of improvement in Lazlive- Manage daily operations in LazLive - stream set up, trouble shooting and manage onsite traffic planning

• Planning for a strategic campaign for Astro On Demand & Astro GO • Content curation for the highlights & newly titles that launches on platform• Source and/or produce exclusive content for On Demand for entertainment and academic spaces.• Produce short-from video content for On Demand Exclusive (OTT platform)• Managing 4K/UHD content on demand• Planning for TVOD titles, thematic titles (every month) and planning for the campaign.• To work with Marketing teams to market and push VOD content.

• Oversee content readiness and ensure internal and external teams are delivering assets in a timely manner.• Pro-actively assess deadlines when needed and report progress to management.• Escalate production issues to management and ensure supporting teams are scaling their capacity according to launch expectations.• Maintain overview of post-launch assets to follow the title.• Provide feedback and use-cases to Operations Systems Manager• To ensure production tools complement the process

• Liaise with Quality Assurance (QA)• To communicate with QA for house mastering process.• Arranging house master for content using imediaflex (MAM).• To communicate & deal with subtitle team for subtitling purposes.• Commission OAP list to promo team and designer for Astro First & Best titles monthly.• PPV planning & On Demand planning

Video ProductionsLeads a video shootConduct interview session.Liaise with Producer/Production Manager for the whole program content.Communicate about program activities effectively with other departments to spread it on social media.Offline editing & Online editingSocial Media