Danian Koen Email & Phone Number

Cape Town, Wc, Za

Cape Town, Wc, Za

Cape Town, Western Cape, South Africa

City Of Cape Town, Western Cape, South Africa

I tackled all marketing and branding related responsibilities for My Butchers Block and Paramount Mirrors and Paramount Mirrors:- Social Media Management & Content Creation- All Videography & Photography- CMS Management- Website Redesign- Product Management- Community & Relationship Management- General SEO- Analytics & Reporting- Product Packaging & Labelling - Copywriting- Brand Strategy- Content Planning- Email Marketing- Paid Media & Campaign Management

Cape Town, Western Cape, South Africa

Built the wine/tourism travel brand from the ground up and managed various aspects of the project over a contracted 6-month period, achieving the following over the time period:- Rebranded from South Africa Insider to Epic Escapes South Africa- Developed, managed, and implemented the new brand identity- Developed a long-term omnichannel marketing and product strategy- Developed and implemented the SEO/key-term strategy- Managed the project in its entirety with the goal of building the brand- Created the article content template/outlines- Developed SEO article briefs for copywriters and reviewed the process- Created the brand's visual styling - storyboarding, briefing, and reviewing all designer's work- Conceptualised the website wireframe and visual styling- Briefed designers and managed the website design process- Created the visual content strategy as well as directed, shot, and edited all photo and video content- Communicated with all wine farms to plan and approve filming days and build long-term relations- Managed all administrative requirements of the brand- Created standard operating procedures and templates for business, financial, marketing, logistical, content, and planning needs as the brand grows

Cape Town, Western Cape, South Africa

I assisted and consulted on rebranding the organisation from Century City Letting (CCL) to Smart City Stays (SCS). My core responsibilities were: - Creating a marketing and branding strategy to assist in adjusting their brand identity- Brainstorming and ideating creative solutions to propel the SCS brand toward their goals and vision- Planning, directing, capturing, and editing all photo and video content across the SCS website- Created a comprehensive media package for SCS including edited and RAW photo and video footage

Cape Town, Western Cape, South Africa

Worked as individuals and in teams to strategise & produce branded 'organic' consumer content for social media use for a multitude of different brands and companies ranging from FMCG, consumer electronics, mobile travel applications, to car buying & reselling services.

Advanced Diploma In Marketing, Advertising And Communication, Marketing, 78,42 Gpa

Bachelor Of Commerce - Bcom, Logistics, Materials, And Supply Chain Management