As the Head of Fantasy Sports Marketing and Promotions at DraftKings, I lead a team of passionate and talented marketers, site merchandisers, and promotions associates who are reimagining sports and technology. With over 15 years of experience in consumer marketing, merchandising, and e-commerce, I have a proven track record of driving growth, engagement, and loyalty for some of the most iconic brands in the entertainment and consumer discretionary industries.My core competencies include B2C e-commerce, new business development, digital marketing, consumer insights, product marketing, and brand strategy. I am also a pioneer and innovator in the emerging fields of fantasy sports, sports gaming and NFT/Blockchain gaming, where I have built and launched successful products, campaigns, and partnerships that have attracted millions of users and generated significant revenue. I am motivated by the mission of bringing sports fans closer to the games they love and creating the game inside the game.
Listed skills include Event Management, Marketing Strategy, Account Management, Sales, and 15 others.