My name is Dani Woolf. I've spent the last 14+ years running digital marketing and demand generation departments for high-growth B2B technology startups.In 2018, I joined the cybersecurity industry and discovered the way marketing is executed in other verticals does not work in the security space.I realized marketers talk about pursuing customer research but don't do it, foregoing customer-led growth models which burns through budget, stunts growth, and upsets buyers.So, I created Audience 1st, a modern customer research agency, to help customer-obsessed go-to-market teams in growth-stage cybersecurity companies quickly and cost-effectively get access to true buyer insights, cut the guesswork, gain and retain loyal customers.Want to chat? I’d love that. 🔥