 Built Internal Communications function within former Enterprise Marketing and Communications group and current Environmental, Social, Governance (ESG), Comms, and Brand group. Advisor to executive leadership team, helping C-suite communicate business priorities to stakeholders, and develop their respective thought leadership platforms. Partner with HR to design employer brand that attracts, retains, and nurtures top talent in a remote-enabled environment. Led design… Show more  Built Internal Communications function within former Enterprise Marketing and Communications group and current Environmental, Social, Governance (ESG), Comms, and Brand group. Advisor to executive leadership team, helping C-suite communicate business priorities to stakeholders, and develop their respective thought leadership platforms. Partner with HR to design employer brand that attracts, retains, and nurtures top talent in a remote-enabled environment. Led design and launch of new company intranet, of which I serve as head administrator. Upon return to Pathward, I Increased the average daily intranet viewers by 135% and the total intranet site visits by 248% in 8 months. Develop company-wide virtual event strategy, earning a +90% attendance rate and NPS of 79. Design and leverage employee surveys to assess content interest, driving communications initiatives.  Partner with IT and Finance functions to smartly identify communications tools that maximize impact while remaining fiscally responsible. Member of ESG Task Force, charged with positioning company as a responsible, forward-thinking procurer, business partner, and community leader. Member of Crisis Management team, managing disaster preparedness and response communications, including co-authoring company’s crisis communications plan.  Member of cross-functional team that led company through its rebrand from 2021 to 2022. Show less

Communications Strategy // Brand Identity // Design + Illustration // Research + EvaluationPartial List of Partners:- Stephanie Y. Evans, PhD (Professor of Black Women’s Studies in the Institute for Women’s, Gender, and Sexuality Studies at Georgia State University).- Loyola Marymount University- Museum of the African Diaspora- PJS Consultants Partial List of Clients:- Alameda County Office of Education- The Clorox Company- ColorLines Magazine-… Show more Communications Strategy // Brand Identity // Design + Illustration // Research + EvaluationPartial List of Partners:- Stephanie Y. Evans, PhD (Professor of Black Women’s Studies in the Institute for Women’s, Gender, and Sexuality Studies at Georgia State University).- Loyola Marymount University- Museum of the African Diaspora- PJS Consultants Partial List of Clients:- Alameda County Office of Education- The Clorox Company- ColorLines Magazine- Gray, Greer, Shelby & Vaughn - Keetsa Mattress Company- Oakland African American Chamber of Commerce- Pro Arts Gallery of Oakland- Southern Poverty Law Center- Stanford University, School of Earth Sciences- Write Bloody Publishing- YES! Magazine Show less

CLIENTS: Intuit, PepsiCo, Frito Lay North America, HP. ADVISORY AREAS: Strategic Internal Communications, Integrated Communications Planning, Talent Acquisition and Retention Communications, Crisis, Change Management, Executive Communications and Thought Leadership, Communications Channel Strategy and Management, Editorial and Content Calendar Management, Copywriting and Editing.Month-over-month intranet metrics for primary client: +59.7% (6,078) user visits, +76.9% (10,187)… Show more CLIENTS: Intuit, PepsiCo, Frito Lay North America, HP. ADVISORY AREAS: Strategic Internal Communications, Integrated Communications Planning, Talent Acquisition and Retention Communications, Crisis, Change Management, Executive Communications and Thought Leadership, Communications Channel Strategy and Management, Editorial and Content Calendar Management, Copywriting and Editing.Month-over-month intranet metrics for primary client: +59.7% (6,078) user visits, +76.9% (10,187) unique page views, and +33.2% (4:59) average time spent on home page.Month-over-month email newsletter metrics for primary client: +10% (11,600) newsletter opens, and +221% (1,100) clicks. Show less

Internal CommunicationsEmployee EngagementDiversity, Equity & Inclusion

• Instructor of "Time-Based Media" course in college's Digital Media/Multimedia Technology degree program.• Design curriculum in alignment with Florida State learning outcomes, covering: storytelling conventions and techniques, visual components of time-based media, video production, animation and motion graphics.• Transitioned from in-person classes to online instruction, in light of COVID-19.

• Communications advisor for executive leadership team, managing CEO and President’s external brand presence.• Manage company’s editorial calendar and video production projects.• Partner with HR team to curate the employee experience. 2019 career mobility campaign yielded 218 promotions and 118 lateral moves across the company. • Communications strategy led to Great Place to Work® YoY score increase (2017-2018): +13 in Transparency/Communications, +13 in… Show more • Communications advisor for executive leadership team, managing CEO and President’s external brand presence.• Manage company’s editorial calendar and video production projects.• Partner with HR team to curate the employee experience. 2019 career mobility campaign yielded 218 promotions and 118 lateral moves across the company. • Communications strategy led to Great Place to Work® YoY score increase (2017-2018): +13 in Transparency/Communications, +13 in Training/Development, and +16 in Recognition.• Launched and currently manage corporate intranet, serving US-based employees. Average 1k users/day; 387k total views and 323k unique views/year; decreased bounce rate by 51% YoY; increased browsing time by 14% YoY.• E-newsletter editor, with open rate of 20% and click-to-open rate of 44%.• Adapted 2020 communications strategy to address the impact of COVID-19 on colleagues. With a respondent pool of more than 50%, colleagues rate communications and transparency around business continuity, guidance and support from leadership, and tools to successfully work remotely, at 80% or greater.• Member of company’s Diversity & Inclusion Council, serving on community engagement and marketing committees. Show less

• Managed editorial calendar for company blog, e-newsletters, and social media engagement for product launches and industry events.• Launched and managed company’s intranet, serving 10k global employees.• Project manager and content contributor on company’s website redesign, averaging 4k monthly visits.• Global crisis communications team member, creating advisories for voluntary product recalls and natural disasters. • Advised executive leaders, functions and… Show more • Managed editorial calendar for company blog, e-newsletters, and social media engagement for product launches and industry events.• Launched and managed company’s intranet, serving 10k global employees.• Project manager and content contributor on company’s website redesign, averaging 4k monthly visits.• Global crisis communications team member, creating advisories for voluntary product recalls and natural disasters. • Advised executive leaders, functions and employee resource groups on communications plans, channels and brand guidelines. • Co-managed media relations program; writing press releases, fielding inquiries, pitching stories, and preparing senior leaders for videos and speaking engagements.• Developed and managed campaigns to transition global employees through three acquisitions. • Managed Northeast Florida-based corporate philanthropy program, with $400k budget. Show less

• Drove global website and social media content strategy.• Partnered with regulatory affairs group to manage company’s brand reputation, risk and compliance across digital platforms.• Produced assets for Fight Eye Fatigue campaign; ranging from infographics to animated videos, averaging 200k monthly visits.• Trained global employees on use of digital platforms and served as subject matter expert for social media marketing related topics.

• Co-Managed Oakland International Airport (OAK) public relations program.• Responded to media inquiries, wrote press releases, and managed press events.• Prepared written statements for officials.

• Designed and led implementation of the foundation’s grant management system.• Led pre-diligence, and product/market analysis for portfolio of 10 grantees.• Developed education team’s communications strategy and web page redesign.

• Managed editorial calendar and content strategy.• Wrote media advisories, pitched stories to media, fielded inquiries, secured interviews, organized press events, and provided media training to staff. • Increased annual social media reach (1,250%), earned media (500%), and website traffic (83%), YoY.• Co-authored seven grant proposals that were awarded a total of $15.5MM.

• Produced the foundation’s print and web media, videos and podcasts. • Edited manuscripts and five grant proposals (awarded $6.4MM).• Managed events including conferences, book signings, and retreats (20 – 200 people).