With 20+ years of experience as a leader in financial services, I have been integral to global initiatives that solve complex business problems and drive growth. I am skilled in establishing business partnerships, leveraging technology, scaling teams, and executing corporate strategy efforts to optimize operations and reach business success. Some of my career highlights include:✅ Migrated a debit card portfolio to a modern technology stack, enabling new product functionality and reducing unit costs by 45%, additionally boosted contribution margin 400bps through a $22.6M exclusivity arrangement✅ Held direct oversight of $67M technology investment budget aimed at driving business growth through enhanced digital capabilities and client experience while ensuring franchise stability, efficiency, and effective controls✅ Formed a 10-year bancassurance arrangement valued at $800M, leveraging omnichannel strategy to increase sales and bring new products to market✅ Integral member of the team that crafted $145B of federal assistance to AIG, performing liquidity analysis that led to the initial $85B line of credit. Subsequently collaborated with executives to restructure the company and define repayment strategyI would like to connect with like-minded professionals. Please contact me through this profile if you wish to connect.
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Co-Founder And CeoLusoMiami Beach, Fl, Us -
Fractional Executive (Finance, Operations, Strategy)Luso 2024 - PresentLeveraged finance, strategy, operations and technology expertise to help organizations scale, optimize performance, and drive sustainable (organic & inorganic) growth -
MemberFractionals United 2024 - Present -
Executive Vice President, InfrastructureNovo 2022 - 2023Miami, Fl, Us• Led the migration of 100K debit card portfolio to a modern technology stack, enabling new product functionality and reducing unit costs by 45%, additionally boosted contribution margin 400bps through a $22.6M exclusivity arrangement with Mastercard• Increased new account opening rate by 21% in 5 months through process improvements, policy revisions, vendor substitutions and recalibrations to the decisioning engine, surpassing growth targets for key segments by 4% -
Executive Vice President, Revenue & StrategyNovo 2021 - 2022Miami, Fl, Us• Headed the company’s largest department of 120 employees, insourced and optimized banking operations including payment processing, customer onboarding, BSA/AML transaction monitoring, fraud investigations, dispute management and account servicing, improving decisioning accuracy 230bps to 99.7% • Accelerated product development 3X by building and scaling 6 complementary functions including Risk, Compliance, Fraud, Payments, Credit, and Business Process Management, reducing fraud and operational losses by 76%
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MemberChief 2022 - 2023New York, Ny, Us -
Senior Vice President, Strategy For Treasury & Trade SolutionsCiti 2019 - 2021New York, New York, Us• Held direct oversight of $67M technology investment budget aimed at enhancing digital capabilities and client experience while ensuring franchise stability, efficiency, and effective controls• Led a cross-functional taskforce to remediate $16B exposure to LIBOR across products, minimizing impact on credit spreads• Structured a data analytics and business intelligence team which developed self-service, real-time tools to support business development and product management -
Senior Vice President, Corporate Strategy For Latin AmericaCiti 2015 - 2019New York, New York, Us• Formed a 10-year bancassurance arrangement valued at $800M, leveraging Citibanamex omnichannel distribution for an international partner to introduce new products to the Mexican market and increase sales• Right-sized operations in Venezuela through strategic asset runoffs and real estate sales as the only international bank in the country, additionally streamlined businesses and restructured headcount across Latin America
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Vice President, Mergers & AcquisitionsHsbc 2013 - 2014London, Gb• Oversaw a team of 10 analysts, associates and interns, led negotiations and due diligence, prospected new business, yielding several $100M+ in buy- and sell-side transactions across Financial, Petrochemicals, and Healthcare industries • Designed strategy for a European pharma company to enter the Brazilian market through a joint venture, accelerating regulatory approvals for the introduction of new pain medications, resulting in a multi-million dollar acquisition • Secured fair compensation for Petrobras on its sale of Transierra to YPF Bolivianos -
Senior Associate, Mergers & AcquisitionsEvercore 2011 - 2013New York, Ny, Us• Led a team of 5 analysts and interns, managed buy- and sell-side transactions for multinationals and local companies, identifying business drivers, building valuation models, preparing marketing materials, conducting due diligence and negotiations • Coordinated Ally Financial’s sale of GMAC operations in Brazil as part of a global divestiture to accelerate the company’s repayment of the government bailout, maximizing value through collaboration with advisors across multiple markets • Drove market share gains in a new segment for Omron Healthcare through the acquisition of NS, generating improved sales and distribution channels for existing business lines• Aligned shareholders of Brazilian petrochemical firm and shareholder strategic priorities, activating an improvement in the negotiating position and ultimately enabled the sale of the company -
Senior Financial And Economic Analyst, Aig TeamFederal Reserve Bank Of New York 2008 - 2010New York, Ny, Us• Integral member of the team that crafted $145B of federal assistance to AIG, performing liquidity analysis that led to the initial $85B credit line that prevented the company’s bankruptcy and further stress on the global economy• Structured Maiden Lane II & III transactions to stabilize AIG’s liquidity position; purchasing underlying assets to alleviate capital requirements from market pricing of $39B of RMBS and cash calls from credit default swaps on $62B of CDOs • Collaborated with executives to restructure the company, improve reporting and forecasting, and define the repayment strategy, successfully coordinated 60 divestitures with aggregate deals valued at $36B+ -
Financial And Economic Analyst, Bank SupervisionFederal Reserve Bank Of New York 2007 - 2008New York, Ny, Us• Created a novel credit risk model to monitor counterparty, collateral, and concentration risk to the Federal Reserve resulting from emergency funding facilities during the financial crisis
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Emerging Markets SolutionsZurich North America 2006 - 2007Schaumburg, Il, UsAssessed and priced the credit risk of developed and emerging market banks, as well as the viability of the underlying projects, for trade credit and political risk insurance coverage for both public and private investors -
Assistant Banking Center ManagerJpmorgan Chase Jul 2000 - May 2004New York, Ny, Us
Dani Barajas, Cfa Education Details
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Johns Hopkins School Of Advanced International Studies (Sais)International Economics -
Sciences Po GrenoblePolitical Science
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Arizona State UniversityLanguages
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Universidad De GranadaPolitical Science
Frequently Asked Questions about Dani Barajas, Cfa
What company does Dani Barajas, Cfa work for?
Dani Barajas, Cfa works for Luso
What is Dani Barajas, Cfa's role at the current company?
Dani Barajas, Cfa's current role is Co-Founder and CEO.
What schools did Dani Barajas, Cfa attend?
Dani Barajas, Cfa attended Johns Hopkins School Of Advanced International Studies (Sais), Sciences Po Grenoble, Arizona State University, Universidad De Granada.
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