I´m CEO of the Proyecto451, a company that gives services to the publishing industry regarding digital strategies. I have been working in the publishing industry for more than 20 years, advising large publishers and public and private organizations throughout Latin America and Spain, including Editorial Planeta, Grupo Macmillan, CEPAL (UN), CERLALC, Siglo XXI, Fundación Leer, among more than 200 organizations. Provide more than 100 conferences and trainings in the most relevant events and organizations in the industry, such as: -International Book Fair in Buenos Aires -International Book Fair in Guadalajara -International Book Fair in Lima -International Book Fair in Havana -Training for different chambers and organizations that group the sector, such as the Cámara Argentina del Libro, Cámara Argentina de Publicaciones and Cámara Colombiana del Libro. -Conferences in Madrid and Barcelona by the Universitat Oberta de Catalunya UOC). -Activities organized in the Facultad de Edición and in the Facultad de diseño y urbanismo (UBA - University of Buenos Aires).