• Co-lead the overhaul and redesign of the browse and search experiences on Parker.com• Implemented the design thinking process to build consistency and structure for projects• Engaged stakeholders or product owners to identify usability opportunities • Annotated designs and user stories for the development team• Participated in dev review and dev agreement meetings to successfully handoff design research to IT• Supervised the process to launch global usability studies in Germany and China

• Conducted qual and quant research including user testing, interviews, surveys, taxonomy reviews, and heuristic/ competitive evaluations to increase site optimization and support business needs• Built a panel of 1000+ engineering experts in the US, Germany, and China to participate in research studies• Developed US and Chinese personas and archetypes to help Parker teams understand and tap into the voice of the customer when generating content and site features• Created interactive user journey maps by synthesizing data from customer insights and observations

• Lead UX researcher for digital products across all American Greetings brands • Managed, designed, and implemented remote moderated and unmoderated usability studies • Analyzed user feedback and translated findings into actionable design recommendations to improve the customer experience for sites, apps, and HTML5 content• Programmed surveys and analyzed data for sharing• Built research standards to improve the design research process• Created a playbook outlining usability standards for HTML5 products to be leveraged by creative teams and product owners when building future content• Collaborated with cross-functional, agile teams to deliver innovative and user-centered solutions • Developed brand-specific personas• Participated in journey mapping sessions • Developed basic wireframes and prototypes through Axure, Sketch, and Proto.io to deliver UX design considerations

• Facilitated qualitative studies on digital experiences- live sites, apps, concept designs, prototypes, wireframes• Created research briefs to identify the client’s needs• Managed usability testing recruitment and created discussion guides• Delivered impactful recommendations to team members

• Conducted benchmarking studies• Synthesized and simplified qualitative data for sharing • Collaborated with the account team, designers, developers, and clients to generate plausible solutions