Working with the business to deliver highly compelling experiences to target audiences within the UK.

The home of straightforward, effective, and scalable digital marketing solutions for local small businesses and start-ups.

Using my experience in building, maintaining, and running successful digital marketing campaigns and web development projects, I work with the business to activate markets and deliver highly compelling experiences to target audiences.In addition to managing a team and the delivery of an integrated digital marketing strategy, I also manage a programme of client-centric developments designed to improve user experiences and enhance the relationships our advisers have with their clients.

As a player manager I developed, executed and optimised integrated marketing campaigns, helping the business meet its key objectives. I was responsible for:• Spearheading a cultural change for digital transformation and innovation.• Developing understanding of client and business needs to inform enhancements to our digital estate. • Introducing a pragmatic social media policy and strategy, balancing risks against opportunity.

Managed website launch and subsequent search marketing activity for Jelf Small Business. • Held focus groups to establish consumer needs, aiding the development of brand and communication style, web design and product development. • Developed content to increase site credibility by winning links from high authority sites. Within the first three weeks this content saw 10 links from DA60+ sites including the Telegraph and Tech Radar.• Designed and implemented a 12-month multi-channel marketing plan including PPC, content marketing, and social media activity.

A key function of my role was project management and I worked on a wide variety of projects managing the development of content to meets the client’s business objectives. Whatever the requirement, I consistently implemented project plans that delivered to time, budget and quality.Massively increased digital presence for BT Global:• Supporting a Digital Engagement Manager, I analysed market trends and analytics to identify opportunities, leads and possibilities for optimising content marketing activities through a variety of integrated digital channels.• Provided expertise on email marketing, social media, SEO and PPC to improve BT’s online presence and customer journey.Delivered engaging email marketing campaigns for Plantronics:• Developed and delivered email marketing campaigns designed to increase brand and product awareness to drive product registrations.• Managed delivery of all campaign collateral including microsite wireframes, newsletter and email templates, web copy and all other promotional collateral.Delivered full rebrand and enhanced digital offering for Canalys:• Reviewed digital portfolio, analytics and audience demographics to outline brief and develop recommendations for optimisation and improvement.• Developed wireframes, design concepts and customer journey, pitching all ideas to senior management along with projected business benefits.• Worked with external developers to implement the web development project, completing UAT testing before and after live implementation.

As an integral member of an award winning Marketing Communications Team I was involved in a wide range of projects and activities developing high quality, bespoke marketing collateral for use with key adviser accounts, networks and customers.Spearheaded the AXA Protection Account’s digital social strategy:• Worked with third party providers to identify and develop digital solutions to attract and retain new and existing customers.• Developed digital presence and drove creation of user focussed digital assets including web tools, document libraries and hosted video content.• Fulfilled content strategy using both external webmasters and internal CMS systems increasing site traffic by 50%.

Flawless and consistent project management and delivery:• Project management of annual literature reviews, delivering considerable cost savings by evaluating literature format, usage and necessity.• Managed the implementation of LIVELINK, a new document management system, resulting in improved version control and more efficient processes.

Thorough and detailed business analysis and reporting:• Regularly delivered reports, which helped with the management of customer service areas.• Developed a multitude of new and ad hoc reports to fulfil the businesses requirements.• Contributed to the development of database and reporting systems used to manage and monitor different key business areas.

Acted as a resource of technical knowledge regarding AXA’s full product portfolio and as a representative for key business partners, Birmingham Midshires and their team of financial advisers.

Acted as a resource of technical knowledge regarding AXA’s full product portfolio.