I love selling brands. I hate selling or marketing myself. So, here is a quick, probably understated, brief about me and my work: Having a post graduate degree in business administration with a focus in Marketing from one of Germany’s top Business Schools, I started my career in an advertising agency before moving into the corporate world of the Lufthansa Group. My passion and strength lies in strategic brand building + positioning and increasing revenue through the creation and implementation of innovative and tactical marketing activities.After leaving the airline, I stayed in the travel industry and moved into an E-Commerce environment, now working for a travel tech start-up that is revolutionizing the online travel trade with its ai-enabled booking platform. My part is to help building mainly our B2B2C brands through digital marketing and conversion rate optimisation. I went through a Lufthansa Group leadership program and have collected first experiences in building and leading marketing teams. Drawing conclusions from Google Analytics isn’t foreign to me, neither is implementing content marketing or direct marketing activities. The correlation between those elements excites me and sparks my passion for all things (digital) marketing related. That’s me in a nutshell.