Chairperson of MĀIA NZ Women's Network - a sub-committee of NZ Chamber Singapore. In this volunteer role I steer the Working Group operations, strategy and annual activities, with the shared goal of growing and supporting the community, supported by the NZ Chamber Executive office.I am proud to be stepping back into an official role within this network, having been part of the foundational group that devised and developed this sub-community while in my capacity as Executive Director of the… Show more Chairperson of MĀIA NZ Women's Network - a sub-committee of NZ Chamber Singapore. In this volunteer role I steer the Working Group operations, strategy and annual activities, with the shared goal of growing and supporting the community, supported by the NZ Chamber Executive office.I am proud to be stepping back into an official role within this network, having been part of the foundational group that devised and developed this sub-community while in my capacity as Executive Director of the NZ Chamber back in 2018. Show less

fst is a strategy-led design agency working to solve business problems to build the brands of the future.Our belief is that if people in all walks of life embrace creative thinking, the world would be a better place.Whether it’s in a work environment or just as a general outlook on life, thinking creatively means not adhering to stereotypes, not perpetuating prejudices and not simply accepting the status quo. Our mission is to challenge, change and make better – our clients… Show more fst is a strategy-led design agency working to solve business problems to build the brands of the future.Our belief is that if people in all walks of life embrace creative thinking, the world would be a better place.Whether it’s in a work environment or just as a general outlook on life, thinking creatively means not adhering to stereotypes, not perpetuating prejudices and not simply accepting the status quo. Our mission is to challenge, change and make better – our clients, ourselves, our work. If we stand still, we’ll fade away. I run the operations, business development and client relationships for our Singapore business. I’m passionate about helping our clients utilise creative and strategic thinking in a collaborative manner to find their purpose and place in the new world, and in doing so drive growth and affect positive change. Show less

NZ Chamber works to “connect, promote and grow” the New Zealand-Singapore business community. As Executive Director, I led the day-to-day operations, shaped and executed the Chamber strategy, sought out opportunities for business development and managed key relationships of the NZ Chamber Singapore. I worked closely with the Board, NZ Inc (MFAT and NZTE), our Sponsors and partners to return value to our member base of Kiwi businesses and professionals. This was a… Show more NZ Chamber works to “connect, promote and grow” the New Zealand-Singapore business community. As Executive Director, I led the day-to-day operations, shaped and executed the Chamber strategy, sought out opportunities for business development and managed key relationships of the NZ Chamber Singapore. I worked closely with the Board, NZ Inc (MFAT and NZTE), our Sponsors and partners to return value to our member base of Kiwi businesses and professionals. This was a multi-discipline role with responsibilities including corporate governance and reporting, marketing and communications, event planning and hosting, business and partnership development, sponsor and partner relationship management, and driving regional connectivity initiatives.Drawing upon my background in design and consumer insights I set out to transform the NZ Chamber Singapore for the modern business community - with the support of the board, I refocused our corporate strategy to ‘Connect. Promote. Grow.’; rebranded from the ‘New Zealand Chamber of Commerce Singapore’ to ‘NZ Chamber Singapore’ with a modernised and distinctly New Zealand aesthetic; digitised our business backend to increase efficiency, accuracy and transparency; strengthened and grew our sponsor partnerships through strategically-aligned event concepts; and renovated our marketing communications, resulting in the return of lapsed members and increased engagement of both members and sponsors.Additional positions held:MAIA | NZ Women’s Network Asia - Founding Creative & Operations Director. Identity design, copywriting, regional operations strategy and implementation, event planning, marketing.NZ ASEAN Business Alliance - Regional Working Committee Founding Member and Singapore representative. Key member leading regional connectivity initiatives, strategies, and technology implementation.SEA CAPE - Singapore Programme Director and Host for NZ Young Entrepreneur Business Tour & Tertiary Market Immersion Programme 2018-2020 Show less

Xero is a Cloud Accounting platform that enables SME’s to digitise their accounting and bookkeeping.Xero is well-known and much-loved business platform operating in New Zealand, Australia, UK, USA and Canada, and in 2016 the Asia HQ was established in Singapore.I was contracted to source and collect SME customer success stories in key markets throughout the region (Singapore, Hong Kong, Malaysia and Indonesia), art direct hero customer marketing videos, photoshoots for web and marketing… Show more Xero is a Cloud Accounting platform that enables SME’s to digitise their accounting and bookkeeping.Xero is well-known and much-loved business platform operating in New Zealand, Australia, UK, USA and Canada, and in 2016 the Asia HQ was established in Singapore.I was contracted to source and collect SME customer success stories in key markets throughout the region (Singapore, Hong Kong, Malaysia and Indonesia), art direct hero customer marketing videos, photoshoots for web and marketing materials, interviewing and profiling customer, and ghostwrite blog content.Videos below: Art director & producer Show less

TRA is an insights agency. They know people. They use their understanding of human behaviour to identify opportunities for business growth. As the creative leader and Head of Design, I evangelised the power of visual design, interaction design and design thinking, working to shift the value of design upstream not only in the hearts and minds of our clients, but also with our own teams and units internally. My major focus being pushing the boundaries of how our researchers communicated… Show more TRA is an insights agency. They know people. They use their understanding of human behaviour to identify opportunities for business growth. As the creative leader and Head of Design, I evangelised the power of visual design, interaction design and design thinking, working to shift the value of design upstream not only in the hearts and minds of our clients, but also with our own teams and units internally. My major focus being pushing the boundaries of how our researchers communicated their insights to our clients, and increasing the engagement and buy-in of our clients (both prospective and existing). I was an active member of the leadership team, playing a key role in the evolution of the business and our internal business culture.Our lean but efficient in-house design team and freelancers collaborated closely with all facets of the company—partners, client services, strategists, qual/quant/cultural research consultants, data scientists, and various research and creative contractors—to create compelling stories through beautiful and tailored online and offline storytelling, and driven by considered and purposeful interaction design principles. Executions were both human and data in nature, always visually beautiful and creatively engaging, with compelling storytelling at the heart; a tailored mix of data visualisations, reports, presentations, microsites, digital and print publications, design artefacts and learning tools that breathed life into insights and were designed to have a life outside of the boardroom. Clients incl: Air New Zealand, ANZ Bank, ASB Bank, BMW, BP, Fonterra, Mars, Nestle, TVNZ, Vodafone, and Volkswagen.Talks: May 2015 - 'Visual Information Design for Insights' presented at the New Zealand Data Analytics forumAwards: 2014 DIVA - Infotools Data Insight Visualisation Award for The Listening Project Vol. 1: Young Kiwi Families Show less

Sole graphic designer creating and managing the creative and marketing work of a select handful of clients in a boutique brand consultancy. The Huka Retreats — (Huka Lodge, Taupo, New Zealand; Dolphin Island, Fiji; Grande Provence Heritage Wine Estate, Franschoek, South Africa): Brand Management including (but not limited to) marketing and advertising material, website (JOJO CMS), image library (BrandFM), technical support and troubleshooting, in-house brand collateral.f11… Show more Sole graphic designer creating and managing the creative and marketing work of a select handful of clients in a boutique brand consultancy. The Huka Retreats — (Huka Lodge, Taupo, New Zealand; Dolphin Island, Fiji; Grande Provence Heritage Wine Estate, Franschoek, South Africa): Brand Management including (but not limited to) marketing and advertising material, website (JOJO CMS), image library (BrandFM), technical support and troubleshooting, in-house brand collateral.f11 magazine — Digital Publishing Design of monthly photography magazine for web and device.Sabato — Advertisement promotional collateral design, Packaging design, Catalogue design.3 Times A Day Publishers — Marketing Comms, PR, Business administration. Show less

phil&teds is an award-winning and full-circle product design company, taking products from design and development to launch and support. Operating in 50 countries, but mostly out of the creative HQ in Wellington.After a 1 month project contract I was offered a full time position with the marketing design team. The only visual communication designer to work across all four brands - phil&teds, Mountain Buggy, Mokopuna and Whispbar (ex: prorack) – and often working directly with the… Show more phil&teds is an award-winning and full-circle product design company, taking products from design and development to launch and support. Operating in 50 countries, but mostly out of the creative HQ in Wellington.After a 1 month project contract I was offered a full time position with the marketing design team. The only visual communication designer to work across all four brands - phil&teds, Mountain Buggy, Mokopuna and Whispbar (ex: prorack) – and often working directly with the Marketing and Creative Directors and the CEO on conceptual developments, as well as working with MarComms team.It was fast and creative work that was anything but your usual marketing for a juvenile brand. For phil&teds, Mountain Buggy and Mokopuna brands:Product branding - concept, development, illustration, copywriting, implementation, marketing & advertising (Direct/Digital Mail, in-store collateral, on-product, web banner, industry release).Conceptualisation - for brand identity, brand story, and packaging.Paper engineering and design - for packaging construction and instore display design and construction. Photography direction and child talent handler/director.Writing and directing stop-motion product promo films.2011 Product Catalogues - concept, copywriting, creative development, graphics creation, photoshoot direction, photoshopping, design and layout. Catalogues Translation Design Lead. Translation liaison and translation library creation and management, (English UK, English USA, French, Spanish, German, Dutch, Norwegian, Swedish).Whispbar only: re-branding from Prorack to Whispbar (acquired by Yakima), infographic design, catalogue design and Automechanica trade show stand graphic design.Cultural crusader: engineered better Friday work drinks (got budget allowance for teams to take turns to order the weekly food and drinks, rather than finance), hosted internal product launch parties with themed cocktails, general fun & games and creator of good vibes. Show less

1-month contractProduct catalogue translation & overflowCame onboard the marketing design team at phil&teds to convert their 120-page product catalogue into seven languages – From UK English to American English, French, German, Spanish, Dutch, Swedish, Norwegian.Designed and managed the process for translation and design conversion; scraping indesign file, sorting and coding for translation services, setting character styles to handle language-specific complications, re-laying… Show more 1-month contractProduct catalogue translation & overflowCame onboard the marketing design team at phil&teds to convert their 120-page product catalogue into seven languages – From UK English to American English, French, German, Spanish, Dutch, Swedish, Norwegian.Designed and managed the process for translation and design conversion; scraping indesign file, sorting and coding for translation services, setting character styles to handle language-specific complications, re-laying out content, proofreading and quality assurance.Overflow design support for the marketing team – Marketing communications. Show less

Local and international branding design (freelance/contract) for: a recruitment & retention firm (San Fransisco), a hairdresser (Auckland), an academic organisation (Berlin), short film production company (Los Angeles), HR Company (Auckland).