Danica Forsyth Email & Phone Number

Cedar Rapids, Iowa, United States

- Delivers quality projects on time and on budget and meet the goals of the client- Works with clients and team members to define project scope, discover and document business and technical requirements, define resource requirements, and maintain budgets- The hub of communication for projects with internal and external stakeholders- Monitors project progress, track action items, conduct design and implementation reviews, performs quality tests, and help resolve issues or problems - Measure and report performance of all digital marketing campaigns, and assess against goals to effectively communicate ROI and KPIs to clients- Effectively optimize client spend and ensure campaigns are performance based

Cedar Rapids, Iowa

• Served as the primary ambassador for the MobileDemand brand and its architectural components (Mission, Vision, Values, Positioning/Value Proposition, Logo & Style Guidelines, Personality, Tagline)• Ensured brand consistency in all marketing media and customer touchpoints• Developed key messaging to promote MobileDemand’s value proposition• Identified target audience personas and the media they are most likely to receive messaging• Planned targeted marketing campaigns with effective lead conversion tactics • Managed the master marketing calendar, communicating updates to the department weekly• Identified new content publication opportunities and ensure deadlines are met• Ensured content is frequently published and utilized effectively in marketing initiatives • Built relationships with influencers, journalists and media outlets• Analyzed marketing metrics daily to determine effectiveness, modifying activity as necessary• Collaborated effectively with internal teams and leadership to discuss plans and strategies

Cedar Rapids, Iowa

- Worked with local departments on activities to achieve business and market goals.- Developed, planned and executed marketing plans for various service lines.- Contributed to successful creation of marketing campaigns.- Created, distributed and promoted engaging content for web and social channels.- Built effective relationships with the media and/or community contacts and internal stakeholders.- Social media strategy and management - Web optimization

Cedar Rapids, Iowa Area

- Monitored, measured and analyzed the effectiveness of marketing initiatives as they relate to the company’s goals, this included working to create scalable processes that ensure best practices around CRM, lead generation, and implementation and execution requirements. - Specialized in communication, multimedia, graphic design and event planning.- Conducted complex data analyses that are used to identify and help drive strategic decisions. - Ensured a consistent message is communicated externally in all targeted markets.- Responsible for training and education around all things marketing (brand, voice, style, technical) - Communicated marketing initiatives to internal audience as appropriate.- Sought ways to build brand among internal audience and reinforce core values.- Evaluated new technologies and add-on applications to improve and optimize marketing team performance. - Sought to proactively stay up-to-date on continuing marketing education and suggested new marketing tactics as appropriate.

Cedar Rapids, Iowa Area

During my summer internship I gained experience in social media, copy writing and event planning. From this internship I am now better able to work with teams to tackle multiple projects simultaneously.