Danica Lavoie

Danica Lavoie Email and Phone Number

Professor of Marketing Research and Analytics, Centennial College (retired) @ McGraw Hill Canada
toronto, ontario, canada
Danica Lavoie's Location
Toronto, Ontario, Canada, Canada
Danica Lavoie's Contact Details

Danica Lavoie work email

Danica Lavoie personal email

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About Danica Lavoie

21 years as Professor of Marketing Research and Analytics at Centennial College (now retired).Designed curriculum & taught marketing and analytics courses at the graduate level. Spearheaded the launch of two graduate marketing programs: Marketing Research and Analytics and Corporate Account Management. Introduced ENVISION micromarketing software (from Environics Analytics) into marketing programs. Currently working on my 5th Canadian edition of Power Learning and Your Life: Essentials of Student Success, which will be published in Winter 2024 by McGraw-Hill.My professional passion lies in the space where marketing, psychology, technology, education and data intersect. My greatest strengths are: an innate analytical ability; a knack for making complex ideas easy to understand; advanced writing and presentation skills; an excellent work ethic; a high degree of professionalism; a strong sense of fairness and unwavering integrity.

Danica Lavoie's Current Company Details
McGraw Hill Canada

Mcgraw Hill Canada

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Professor of Marketing Research and Analytics, Centennial College (retired)
toronto, ontario, canada
Website:
mheducation.ca
Employees:
110
Danica Lavoie Work Experience Details
  • Mcgraw Hill Canada
    Author
    Mcgraw Hill Canada Jan 2009 - Present
    Toronto, Ontario, Canada
    Canadian author of Power Learning: Essentials of Student Success. Recently published my 5th consecutive edition.
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  • Centennial College
    Professor, Marketing Research And Analytics (Retired)
    Centennial College Aug 1999 - Aug 2020
    Toronto, Canada Area
    Responsibilities included teaching and student evaluation, curriculum design, new program design, student advising, and program quality assessment. Former Member of College Council, School of Business Curriculum Committee and Social Action Committee. Internal member on two External Review Panels assessing quality of programs offered at Centennial College: Advertising programs and Public Relations degree program. Served as first Faculty Advisor of the inaugural Marketing Analytics Club.
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  • Centennial College
    Coordinator, Marketing Programs
    Centennial College Jan 2009 - Aug 2011
    Toronto, Canada Area
    Conceptualized, developed and managed the launch of two new graduate-level Marketing programs: Sales and Account Management(since renamed Corporate Account Management) and Marketing Research and Analytics. Also responsible for student advising, program management and curriculum design for existing programs, as well as management of our Program Advisory Committee (PAC).
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  • Bankworks Trading
    Chief Operating Officer
    Bankworks Trading May 1996 - Aug 1999
    Toronto
    Was recruited by the former President of the Canadian Bankers Association, Helen Sinclair, to be her partner in a new venture called BankWorks Trading. The company helped technology businesses market into the financial services industry and had numerous high-profile clients including the Bank of Canada, Interac (Canada's debit card network), National Bank, Loblaws (assisted with launch of President's Choice Financial), SLM Software, and Certicom, a leader in public key infrastructure that was later sold to Verisign.
  • Scotiabank
    Assistant General Manager
    Scotiabank 1986 - 1996
    Started as a marketing analyst in the strategic planning group, was promoted to marketing manager and transferred to Quebec to implement a strategy I developed for "branches of the future" and to manage French advertising and the name change in Quebec from BNE to Banque Scotia. Returned to Toronto to work on Segmentation and Customer Retention projects on a nationwide level, and to assist with Marketing Information System projects. I was then promoted to an AGM in Commercial Banking, where I built and led a team that developed products and strategies for the small business market, before finally leaving the bank on my 10th anniversary.
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Danica Lavoie Skills

Leadership Marketing Strategy Marketing Research Teaching Market Research Analysis Strategic Planning Marketing Strategy Research Management Program Management Social Media Public Speaking Analytics Critical Thinking Segmentation Writing Teamwork Data Analysis Adult Education Time Management Business Strategy Training Event Planning Marketing Communications Team Leadership Staff Development Leadership Development Competitive Analysis Curriculum Development Social Networking Advertising Strategic Thinking Business Planning Direct Marketing Higher Education Qualitative Research Statistics Curriculum Design Proposal Writing Instructional Design E Learning College Teaching Personal Finance Workshop Facilitation Fundraising Analytical Skills

Danica Lavoie Education Details

Frequently Asked Questions about Danica Lavoie

What company does Danica Lavoie work for?

Danica Lavoie works for Mcgraw Hill Canada

What is Danica Lavoie's role at the current company?

Danica Lavoie's current role is Professor of Marketing Research and Analytics, Centennial College (retired).

What is Danica Lavoie's email address?

Danica Lavoie's email address is dl****@****lege.ca

What schools did Danica Lavoie attend?

Danica Lavoie attended Centennial College, Institute Of Canadian Bankers, Schulich School Of Business - York University, York University, University Of Waterloo, Humber College.

What are some of Danica Lavoie's interests?

Danica Lavoie has interest in Aquafit And Yoga, Gardening, Cooking And Nutrition, Playing Scrabble Online, Travel.

What skills is Danica Lavoie known for?

Danica Lavoie has skills like Leadership, Marketing, Strategy, Marketing Research, Teaching, Market Research, Analysis, Strategic Planning, Marketing Strategy, Research, Management, Program Management.

Who are Danica Lavoie's colleagues?

Danica Lavoie's colleagues are Paul Schmitt, Nadjia Harris, Munro Ellen, Melissa Tomlinson Ma, Amber Mccabe, Diane Stitt, Chris Nanou.

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